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For Companies At a Glance
- Tasks: Create and execute marketing strategies for premium casinos to boost revenue and customer engagement.
- Company: Join a leading casino group with a vibrant and dynamic work culture.
- Benefits: Enjoy competitive pay, discounts, wellness services, and a supportive work environment.
- Other info: Great opportunities for career growth and personal development.
- Why this job: Make a real impact in a fast-paced industry while developing your marketing skills.
- Qualifications: Experience in marketing, strong analytical skills, and a collaborative mindset.
The predicted salary is between 40000 - 50000 £ per year.
What We Are Looking For
Develop and deliver revenue enhancing brand and marketing strategies for Premium casinos of Metropolitan Mayfair, Marble Arch, and Park Lane. Work with the Senior Marketing Manager and local management team to ensure that financial and strategic goals are met through the creation and execution of profitable and engaging initiatives.
Main Duties
- Develop and execute an annual marketing plan for the casino, ensuring it supports financial and strategic goals and maximises revenues.
- Responsible for the delivery of performance metrics for the marketing function around revenue generation, customer acquisition, retention and loyalty.
- Understand and interpret customer and business data to drive marketing decisions and eliminate ineffective marketing spend.
- Ensure activity supports the central marketing strategy.
- Establish key target audience segments and ensure we are the casino of choice for those segments in the local market.
- Manage the marketing budget to achieve visitation and revenue objectives for the businesses, ensuring all monthly forecasts are accurate and in line with budget.
- Execute central promotions and initiatives as advised by Senior Marketing Management.
- Manage and maintain all customer facing communications and ensure the casino website and digital channels are always accurate and up to date.
- Work alongside the Customer Relations team to ensure the development of HVCs and potential HVCs and encourage higher levels of visitation and loyalty from this valuable segment.
- Champion the loyalty programme on property, supporting new card sign up targets and card usage via casino employees.
- Work cross functionally with the F&B teams to maximise revenues.
- Prepare quarterly reports and promotional performance analysis focusing on ROI and profitability for presentation at quarterly marketing reviews.
- Monitor and evaluate competitor performance and ensure marketing programmes are driving market share.
- Ensure all signage and on‑property communications are current and in good order.
- Ensure all activity adheres to the marketing and promotions manuals and is approved via the required channels.
- Ensure correct process is followed for all campaigns and activities, as instructed by the Senior Marketing Manager.
- Ensure marketing activity is aligned to the brand guidelines.
Required Skills and Behaviours
- Proven experience of operating in a commercially focused marketing role.
- Excellent analytical skills and comfortable translating data into meaningful action.
- Able to manage multiple tasks to deadlines in a fast‑paced environment.
- Upbeat and positive attitude.
- Collaborative work style and commitment to get the job done.
- Organised and flexible with a keen eye for detail.
- Ability to challenge and debate issues of importance to the organisation.
Benefits
- Service charge + Salary enhancement from midnight
- 50% off food and beverages in all of our UK venues
- Extensive Rewards platform: discounts on travel, retail, hospitality, health and much more
- Company Sick Pay
- Company Pension
- Life Assurance
- Refer a friend incentive
- Financial advice services
- Employee health and wellbeing services
- Virtual GP Services
- Season Ticket Loans
- Employee assistance programme: A confidential helpline providing 24/7 advice and counselling
- Cycle to work scheme
Marketing Manager employer: Metropolitan Gaming
Contact Detail:
Metropolitan Gaming Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We want you to be able to discuss how your skills can enhance their brand and revenue goals. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. We suggest focusing on how you can drive customer acquisition and retention, as these are key areas for the role.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show your genuine interest in the position.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in developing marketing strategies and managing budgets, as these are key aspects of what we're looking for.
Show Off Your Analytical Skills: We love candidates who can turn data into action! Include examples of how you've used analytics to drive marketing decisions in your previous roles. This will show us you're a perfect fit for our data-driven approach.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your achievements and skills shine through without unnecessary fluff.
Apply Through Our Website: Don't forget to submit your application via our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Metropolitan Gaming
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key performance metrics related to revenue generation and customer acquisition. Be ready to discuss how you've used data in past roles to drive marketing decisions and improve ROI.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing marketing plans. Think of specific examples where your strategies led to increased visitation or revenue. Highlight how you align marketing activities with broader business goals, as this will resonate well with the interviewers.
✨Understand the Brand
Familiarise yourself with the casinos' brand values and target audience. Be prepared to discuss how you would ensure that all marketing initiatives support the central strategy and appeal to the local market. Showing that you understand their brand will set you apart from other candidates.
✨Be Ready to Collaborate
This role requires a collaborative approach, especially when working with cross-functional teams. Prepare examples of how you've successfully worked with other departments, like F&B, to maximise revenues. Emphasising your teamwork skills will show that you're a good fit for their culture.