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- Tasks: Lead the SEO team to optimize content and drive audience engagement.
- Company: Join dmg media, a top news brand reaching millions daily.
- Benefits: Work in a dynamic environment with opportunities for creativity and growth.
- Why this job: Shape impactful journalism while honing your SEO skills in a fast-paced newsroom.
- Qualifications: 4+ years in SEO or audience roles; strong news sense and analytics skills required.
- Other info: This is a maternity cover contract; flexibility and adaptability are essential.
The predicted salary is between 43200 - 72000 £ per year.
Location: Metro Headquarters – London
Position: Maternity cover
Metro.co.uk is looking for a talented Deputy Head of SEO to join its SEO team, helping to implement the Search strategy and continuing to grow Metro’s audience.
If you’re obsessed with breaking news, passionate about optimising content to get it ranking and bring in clicks, know how to win in Google Discover and can predict trends the newsroom will be writing about, this could be the role for you.
Working with section editors across all departments, you will play a key role in shaping the content Metro.co.uk covers, as well as helping to develop long-term strategies around Search content and engagement.
As well as the ability to spot stories that will drive Search traffic, suitable candidates will have a knack for suggesting engaging angles on news stories and be proactive on quiet news days. You will have experience using keyword research tools and know how to optimise content to rank.
Responsibilities will also include team management, shift leading, taking ownership of SEO projects, ensuring Google’s best practices are adhered to by the newsroom and confidently advising reporters and editors across the site on all things Search. You will be comfortable using analytics software to support the Search strategy, as well as informing editors on their section’s performance with daily reporting and recommendations.
A keen interest in SEO news and how Google and other platforms affect publishers is a must.
Please note – this is a maternity cover contract.
Responsibilities:
- Direct the SEO team on a daily basis to ensure Metro stays ahead of breaking news and trends
- Support the team by executing search strategies at large
- Liaise with the audience team at large to ensure editorial direction is aligned
- Represent SEO across news conferences, forward planning meetings and more
- Leading news conference to shape Metro coverage
- Work closely with colleagues across audience and editorial to shape Metro’s journalism to be the best it can be
Requirements include:
- At least 4 years’ experience working in SEO or audience roles in a newsroom
- Strong news sense and highly agile in a breaking news environment
- Confident dealing with key stakeholders and getting buy-in
- Deep understanding of audience analytics and able to turn data into actionable insights
- Knowledge of SEO tools – including Google Trends, Semrush and News Dashboard
- Proactive in suggesting and developing new ideas around topics and types of content
- Confident in optimising and nurturing existing site content and offering SEO guidance to reporters on fresh pieces
- Ability to apply existing SEO skills and knowledge to new tasks
- Understanding of legal covenants such as the UK Editors’ Code of Practice
- Willingness to work in a dynamic, fast-paced 24/7 news environment
- Flexibility regarding shift patterns
- Some understanding of technical SEO
The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.
Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the team.
Any applications received without a CV will not be considered.
About dmg::media
dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.
Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.
Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Registered in England and Wales. No 5765286
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Deputy Head of SEO employer: Metro.co.uk
Contact Detail:
Metro.co.uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Head of SEO
✨Tip Number 1
Stay updated on the latest SEO trends and news. Follow industry leaders on social media and subscribe to relevant newsletters. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Familiarize yourself with Metro.co.uk's content and audience. Analyze their most successful articles and understand what drives traffic. This insight can help you suggest tailored strategies that align with their goals.
✨Tip Number 3
Prepare to discuss specific SEO tools you’ve used, like Google Trends or Semrush. Be ready to share examples of how you've leveraged these tools to optimize content and drive engagement in previous roles.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams or projects. Highlight how you’ve successfully guided others in a fast-paced environment, as this role requires strong team management capabilities.
We think you need these skills to ace Deputy Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO and audience roles, especially in a newsroom environment. Emphasize your familiarity with tools like Google Trends and Semrush, as well as any leadership experience you have.
Craft a Compelling Note: In your note about yourself, clearly articulate why you are the perfect fit for the Deputy Head of SEO role. Mention your passion for breaking news, your ability to optimize content, and how you can contribute to Metro's audience growth.
Showcase Your SEO Knowledge: Demonstrate your understanding of SEO best practices and how you've applied them in previous roles. Include specific examples of how you've used analytics to inform content strategies and improve performance.
Highlight Your Proactivity: Mention instances where you've proactively suggested new ideas or angles on news stories. This will show that you can think creatively and adapt to the fast-paced nature of a newsroom.
How to prepare for a job interview at Metro.co.uk
✨Show Your Passion for SEO
Make sure to express your enthusiasm for SEO and how it drives audience engagement. Share specific examples of how you've optimized content in the past and the results you achieved.
✨Demonstrate Your News Sense
Be prepared to discuss current trends and breaking news stories. Show that you can identify what will resonate with audiences and how you would approach optimizing those stories for search.
✨Familiarize Yourself with Key Tools
Highlight your experience with SEO tools like Google Trends, Semrush, and News Dashboard. Be ready to discuss how you've used these tools to inform your strategies and improve content performance.
✨Prepare for Team Management Questions
Since this role involves leading a team, think about your management style and how you motivate others. Prepare examples of how you've successfully led projects or teams in the past, especially in a fast-paced environment.
