At a Glance
- Tasks: Lead and evolve our brand strategy, ensuring it drives impact across all channels.
- Company: Join a dynamic banking brand focused on innovation and customer experience.
- Benefits: Competitive salary, annual bonus, generous holidays, and great colleague discounts.
- Other info: Opportunities for career progression with 40% of roles filled internally.
- Why this job: Shape a standout brand and make a real difference in the banking industry.
- Qualifications: Proven experience in brand strategy and exceptional leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Team: Brand & Marketing
Location: AMAZE Central - Holborn
County: Greater London
Ref #: 28853
Closing Date: 02-Jul-2026
What You Will Do
- Lead and evolve our brand strategy and positioning, ensuring it is distinctive, relevant and drives impact across everything we do.
- Make our brand the lens for decision-making, embedding it into how we prioritise, design and deliver propositions, experiences and communications.
- Shape and continuously refine our visual and verbal identity, ensuring a consistent, standout brand across all channels and audiences.
- Put in place clear brand governance, frameworks and tools that enable teams to confidently and consistently bring the brand to life at pace.
- Reimagine how the brand comes to life in our stores and service experiences, creating a differentiated, experience-led banking model customers love.
- Define and lead our content, social and consumer PR strategy, building a strong external voice aligned to our brand narrative and growth ambitions.
- Build, inspire and lead a high-performing team and creative ecosystem, while clearly linking brand performance to commercial outcomes and long-term value.
What You Will Need
- Proven track record of leading enterprise-wide brand strategy and transformation, ideally within challenger or disruptor brands.
- Strong commercial acumen, with the ability to link brand investment to growth, trust and long-term business performance.
- Exceptional creative judgement, setting a clear vision while ensuring high-quality execution at scale.
- Ability to influence at all levels, aligning stakeholders and driving decisions in a complex, fast-paced environment.
- Outstanding storytelling capability, creating compelling narratives that build belief internally and differentiation externally.
- Systems thinker who can translate strategy into scalable frameworks, embedding the brand consistently across a multi-channel organisation.
- Inspiring leadership style with a passion for building, developing and empowering high-performing teams.
Our promise to you…
- We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
- We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!).
This role is regulated by the Financial Conduct Authority (FCA) under the Senior Managers and Certification Regime. This means that if you are successful in your application, we are required to carry out additional checks that will be repeated annually while you are in this role. For more information you can visit the FCA website or ask your recruiter who can explain further.
Director of Brand in London employer: Metro Bank (UK)
At AMAZE Central in Holborn, we pride ourselves on being an exceptional employer that champions creativity and innovation within the banking sector. Our vibrant work culture fosters collaboration and empowers employees to lead transformative brand strategies, while our commitment to professional development ensures ample opportunities for career progression. With a competitive salary, generous benefits, and a focus on employee well-being, we create an environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Metro Bank (UK) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Metro Bank (UK) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Metro Bank (UK) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Metro Bank (UK). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Metro Bank (UK). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Metro Bank (UK):Show us that you’ve done your homework! In your application, briefly mention what you admire about Metro Bank (UK)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Metro Bank (UK)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Metro Bank (UK) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Metro Bank (UK), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
