Sales Director

The Sales Director will lead Métier's global sales function, defining and driving the commercial strategy that will underpin the next phase of the brand's growth.

This is a senior leadership role responsible for translating Métier's brand ambition into a clear, disciplined and scalable sales strategy across every channel. Working closely with the Founder, the Global Marketing Director and the senior leadership team, the Sales Director will define how Métier grows revenue, deepens relationships with its clients and builds a profitable presence across key international markets.

The role will look after all three of Métier's sales channels – retail, e-commerce and wholesale – with the Retail Director, Head of E-commerce and Wholesale Manager reporting into the Sales Director. The role will also oversee private client and clienteling, and sales planning and forecasting. The Sales Director will ensure that every client interaction reflects Métier's luxury positioning, while identifying new opportunities to grow revenue, margin and customer lifetime value.

As a senior leader within the business, the role will bring together commercial rigour, operational discipline and a deep understanding of the luxury client, balancing ambitious growth with the protection of brand equity and the priorities of a growing global business.

Key Responsibilities

Global Sales Strategy & Planning

• Define and lead Métier's global sales strategy, aligned with the brand's long-term vision, commercial objectives and international growth ambitions.
• Establish clear revenue priorities across markets and channels, creating a cohesive global commercial framework for the brand.
• Own the annual sales plan and budget, setting targets by channel, market, store and category, and translating them into clear plans for each team.
• Lead sales forecasting and reporting, working closely with Finance to deliver accurate, timely visibility of revenue, margin and performance against plan.
• Shape the channel mix as the business grows, balancing retail, e-commerce and wholesale to maximise profitable growth while protecting Métier's positioning.
• Identify new revenue opportunities across markets, channels, categories and client segments, building clear business cases for investment.
• Act as a senior commercial guardian, ensuring that pricing, discounting and distribution decisions protect the brand's desirability and margin.

Retail & Store Performance

• Line manage and develop the Retail Director, who leads the store teams, providing clear direction, support and coaching.
• Guide the retail strategy and performance standards for Métier's two stores in London and New York as the store network grows.
• Support the Retail Director on the commercial planning, launch and ramp-up of new store openings, including location assessment, sales forecasts, staffing plans and opening targets.
• Agree store targets and KPIs with the Retail Director, including sales per square foot, conversion, average transaction value, units per transaction and client capture, and review performance regularly.
• Support the Retail Director in building a consistent global standard of luxury selling and client service across all stores.
• Partner with Marketing to ensure stores are used as meaningful brand destinations and integrated into campaigns, events and activations.
• Recognise and grow the role of stores in driving brand awareness and online sales, measuring and maximising their halo effect.
• Line manage and develop the Head of E-commerce, who owns the website and day-to-day online trading, providing clear direction, support and coaching.
• Agree e-commerce revenue and margin targets with the Head of E-commerce, ensuring they align with the overall sales plan across all markets.
• Review online performance regularly, including traffic, conversion, average order value, repeat purchase, returns and lifetime value, and agree actions to improve results.
• Support the Head of E-commerce in partnering with Marketing on customer acquisition, ensuring campaigns and content translate into measurable online sales.
• Drive a connected omnichannel experience across stores and online, including clienteling, click-and-collect, ship-from-store, appointments and seamless returns.
• Work with Operations and Product to reduce returns, and ensure stock is in the right place to meet demand.

Wholesale & Strategic Accounts

• Line manage and develop the Wholesale Manager, providing clear direction, support and coaching to grow the channel.
• Guide the development of Métier's wholesale strategy, ensuring partners, markets and distribution levels build brand equity and profitable reach.
• Support the Wholesale Manager on key partner relationships and negotiations, stepping in at senior level where needed.
• Ensure wholesale pricing, margin structures and terms (including landed and duty-paid arrangements) are clear, correctly applied and commercially sound.
• Review sell-in and sell-through performance with the Wholesale Manager, setting targets and agreeing actions to improve results.
• Help assess opportunities in new territories, including concessions, distributors, travel retail and marketplace partners.

Private Client & Clienteling

• Build and lead Métier's private client programme, developing relationships with high-value and culturally influential clients.
• Establish a global clienteling approach and tools so store and private client teams can build lasting one-to-one relationships.
• Partner closely with CRM to ensure client data from stores and private client is accurately captured and used to drive personalised outreach, retention and lifetime value.
• Partner with Marketing on client events, previews, appointments and exclusive experiences that deepen loyalty and drive sales.
• Develop initiatives that strengthen client retention, frequency and lifetime value while remaining consistent with Métier's luxury positioning.

Commercial Performance & Insight

• Establish clear KPIs and reporting across all sales channels, markets and teams.
• Partner closely with Finance, Merchandising and Operations on pricing, open-to-buy, stock allocation and inventory health.
• Regularly evaluate the performance of channels, stores, partners and markets, and reallocate effort and investment where appropriate.
• Use sales data, customer insight and market intelligence to inform product, assortment and range-planning decisions.
• Develop a culture of accountability and continuous improvement, using performance data to refine the global sales strategy.

Leadership & Organisation

• Lead and develop the sales function, establishing clear priorities, structures, responsibilities and ways of working as the business grows.
• Lead and develop the Retail Director, Head of E-commerce and Wholesale Manager, building a high-performing sales leadership team that also covers private client and sales operations.
• Design incentive, commission and performance-management frameworks that reward the right behaviours and results.
• Provide clear direction and mentorship while fostering a collaborative, entrepreneurial and commercially ambitious culture.
• Work closely with the Founder and senior leadership team to ensure sales plans are fully integrated into and reflective of the wider business strategy.
• Represent the sales function at senior leadership level, bringing a clear point of view on clients, channels, markets and growth.

Role Requirements

• 10+ years' experience in senior sales, retail or commercial leadership roles, ideally within luxury fashion, leather goods or accessories.
• Proven experience developing and leading international, multi-channel sales strategies across retail, e-commerce and wholesale for a luxury or premium brand, with strong exposure to the UK and US markets.
• A strong track record of delivering significant, profitable revenue growth while protecting brand positioning and margin.
• Hands-on experience opening and scaling flagship or new stores, including forecasting, staffing and performance ramp-up.
• Deep understanding of the luxury client and clienteling, with experience building private client programmes and long-term client relationships.
• A solid understanding of wholesale and department store partnerships, including terms, pricing and trade conditions, with the ability to guide and support a Wholesale Manager.
• Strong commercial and financial acumen, with confidence owning sales budgets, forecasts, P&L drivers and channel KPIs.
• A strong understanding of online trading, omnichannel retail and customer lifecycle management, with the ability to guide and support a Head of E-commerce.
• Highly data-literate, with experience using retail, e-commerce and customer data (e.g. Shopify, ERP and CRM systems) to inform decisions.
• Proven experience leading and developing senior sales leaders, and building high-performing teams across multiple channels and locations.
• Exceptional strategic thinking and the ability to move comfortably between long-term vision and practical, hands‑on execution.
• Excellent communication, negotiation and stakeholder management skills, with the confidence to influence at senior leadership and Founder level.
• Highly collaborative, entrepreneurial and proactive, with the ability to build structure and process in a fast-moving and evolving business.

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