At a Glance
- Tasks: Drive digital growth through strategic management of paid media across various platforms.
- Company: Join a luxury brand focused on innovative digital marketing strategies.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams to shape impactful marketing strategies.
- Why this job: Be at the forefront of digital marketing in a fast-paced, creative industry.
- Qualifications: 5+ years in performance marketing with expertise in Meta and Google Ads.
The predicted salary is between 50000 - 70000 £ per year.
PERFORMANCE MARKETING MANAGER
Location
London
Working pattern
Full-time, office-based, 5 days per week
Salary
£50,000 - £70,000
Reporting to
Head of Brand
Role Overview
The Performance Marketing Manager will play a key role in driving Métier's digital growth, with responsibility for the strategic management and performance of the brand's paid digital activity across Meta, Google and other relevant channels.
Reporting to the Head of Brand, and working closely with internal teams and external agency partners, the role will ensure digital activity is aligned with Métier's wider brand and commercial objectives, while delivering measurable growth across customer acquisition, traffic and revenue.
This is a senior, hands-on role suited to someone with significant paid media experience who can operate confidently at both a strategic and platform level.
The Performance Marketing Manager will act as the internal performance marketing expert, directing agency partners, identifying opportunities and ensuring a high standard of execution.
Key Responsibilities
- Paid Media & Agency Management
- Develop and oversee the full-funnel paid digital strategy across Meta, Google and other relevant performance channels, aligned with seasonal, brand and commercial objectives.
- Lead the relationship with Métier's Digital Marketing Agency, setting strategic objectives, providing clear briefs and ensuring activity delivers against agreed KPIs.
- Oversee and direct the agency's day-to-day management of paid media, ensuring campaigns are effectively structured, targeted, budgeted and optimised.
- Bring strong in-platform expertise across Meta Ads Manager and Google Ads, with the ability to confidently review campaign setup, audience strategy, creative performance, bidding, budgets and optimisation.
- Manage paid media budgets and ensure investment is strategically allocated across channels, audiences and campaigns.
- Establish a rigorous testing programme across audiences, creative, messaging, campaign structures and channels.
- Challenge agency recommendations and proactively identify opportunities to improve performance, efficiency and scale.
- Performance & Reporting
- Own internal performance reporting across digital marketing channels, leveraging agency support for data compilation and analysis where appropriate.
- Analyse paid and organic social performance to identify actionable insights and opportunities for future campaigns and content.
- Monitor key performance metrics including customer acquisition, ROAS, CAC, conversion, traffic and revenue, translating data into clear recommendations for the Head of Brand and wider leadership team.
- Ensure robust tracking, attribution and measurement across digital channels, working with agency and internal partners to address any gaps.
- Continuously evaluate campaign performance and apply learnings to improve future activity.
- Digital Growth & Channel Development
- Identify and evaluate new channel, audience and growth opportunities, including emerging paid and social platforms.
- Develop a clear testing framework for new channels, assessing opportunities against commercial potential and relevance to the Métier customer.
- Stay informed on developments across Meta, Google and the wider digital landscape, identifying new formats, technologies and opportunities.
- Partner with Brand, Creative and Ecommerce to ensure paid activity is supported by strong performance-led creative and an effective customer journey.
- Search & Organic Visibility
- Develop and oversee Métier's SEO strategy, working across teams to improve organic visibility and discoverability.
- Identify opportunities to strengthen Métier's visibility across search engines and emerging AI-driven search environments, including Generative Search Optimisation (GSO).
- Ensure relevant digital assets, content and product pages are optimised to support organic and AI-driven discovery.
- Monitor developments in search behaviour and platform algorithms and translate these into actionable opportunities.
- Cross-Functional Collaboration
- Work closely across teams to ensure digital activity is integrated into the wider marketing strategy.
- Manage the internal sign-off process for digital marketing initiatives, ensuring alignment across relevant stakeholders while maintaining pace and clarity of execution.
- Provide performance-led insight to inform broader brand, content and campaign planning.
- Maintain visibility across CRM and Klaviyo activity, ensuring paid media and customer communications work cohesively across the wider customer journey.
- Role Requirements
- 5+ years' experience in performance marketing / paid digital, ideally within luxury fashion, accessories, beauty, ecommerce or another premium consumer category.
- Advanced, hands-on experience managing campaigns across Meta Ads Manager and Google Ads, with a strong understanding of campaign architecture, audience strategy, bidding, optimisation and measurement.
- Proven experience strategically managing external digital marketing agencies, including setting objectives, briefing, reviewing strategy, challenging recommendations and holding partners accountable for performance.
- Demonstrable experience managing significant paid media budgets and delivering measurable commercial results.
- Strong analytical skills and experience interpreting performance data to drive strategic and commercial decisions.
- Strong understanding of digital marketing metrics including ROAS, CAC, conversion, attribution, traffic and revenue.
- Experience developing or overseeing SEO strategy; understanding of emerging AI-driven search and GSO is highly advantageous.
- Strong understanding of the luxury digital landscape and an instinctive feel for balancing brand equity with performance and commercial objectives.
- Excellent project and stakeholder management skills, with exceptional attention to detail.
- Commercially minded, proactive and curious, with a strong appetite for testing, learning and identifying new opportunities.
- Resourceful and hands-on, with the ability to thrive in a fast-moving and entrepreneurial environment.
- #J-18808-Ljbffr
Performance Marketing Manager employer: Métier
Métier is an exceptional employer that fosters a collaborative and ambitious work culture, perfect for those looking to thrive in the luxury fashion industry. With a focus on employee growth and development, team members are encouraged to take on diverse responsibilities and gain invaluable insights into the workings of a fast-growing brand. Located in London, our small yet dynamic team offers a unique opportunity to be part of a global vision while enjoying the benefits of working in a creative and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Métier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Métier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Métier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Métier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Métier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Métier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Métier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Métier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Métier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Métier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
