Marketing Manager

This role is a senior, hands-on Marketing Manager position with ownership of CRM, digital performance marketing, and cross-functional campaign delivery, reporting to the Sales Director DTC (in interim period, directly to CEO). Operating within a fast-growing startup environment, the Marketing Manager will combine strategic planning with day-to-day execution, working closely with internal teams and external partners to drive growth, improve customer engagement, and ensure the effective delivery of integrated marketing initiatives.

Main Duties and Responsibilities

• Direct and CRM Marketing
  • Oversee the end-to-end strategy and execution of direct mail marketing campaigns, including audience segmentation, creative briefing, and vendor management.
  • Lead on the management and integrity of marketing databases for both email and direct mail, ensuring compliance with data privacy regulations and assisting with list cleaning and synchronisation.
  • Devise and implement email marketing campaign plans and automated flow strategies (e.g., welcome series, abandonment), overseeing the build, testing, and deployment of all broadcast and triggered emails, with support in creative and technical setup.
  • Monitor and analyse key performance indicators (KPIs) for both direct mail and email channels, producing regular performance reports for the CEO and flagging opportunities for optimisation, assisting in data compilation.
• Digital Marketing
  • Collaborate with the Brand department and digital marketing agency to plan and execute comprehensive full-funnel digital campaigns.
  • Streamline and manage the sign-off process for all digital marketing initiatives between the Brand team and the Sales Director (today CEO).
  • Oversee and direct the work of our Digital Marketing Agency.
  • Own internal performance reporting for all digital marketing channels, leveraging support from the agency for data compilation and analysis.
  • Identify, evaluate, and plan for new channel expansion opportunities, such as Pinterest, to drive business growth.
  • Develop and execute the overarching Search Engine Optimization (SEO) strategy, and pioneer the strategy for Generative Search Optimization (GSO) to ensure visibility across AI-driven search environments. This includes ensuring optimization across all relevant digital assets, coordinating closely with E-commerce and PR departments.
  • Oversee the administrational management of our affiliate setup and in close collaboration with the Head of Brand, develop the affiliate program.
• Retail Marketing
  • Collaborate with the Head of Brand, Customer Experience Manager and Head of Retail on the development and deployment of the retail CRM and clienteling program, focusing on data-driven strategies to build customer loyalty and drive in-store traffic.
  • Work closely with the PR and Brand departments to strategise and execute all in-store activations and events, ensuring the cohesive marketing of the store is achieved across digital, Above The Line (ATL), and PR channels.
• Cross-Departmental Project Management
  • Lead the planning and execution of all major marketing activations, coordinating cross-functional teams including Brand, E-commerce, Product, and Operations to ensure on-time and on-budget delivery.
  • Manage the critical path for integrated marketing projects, proactively identifying risks and bottlenecks and driving resolution, collaborating closely with department leads to align on shared objectives.
  • Establish and maintain clear communication channels and documentation for all cross-departmental marketing projects, ensuring all stakeholders are informed of progress, key decisions, and next steps.

Key Competencies & Experience

• Proven experience in a hands-on marketing role, ideally within a startup or high-growth environment.
• Strong background in CRM, email marketing, and performance-focused digital marketing.
• Experience managing external agencies and third-party suppliers.
• Solid understanding of marketing data, analytics, and performance reporting.
• Working knowledge of SEO best practices; experience contributing to or leading SEO strategy.
• Exposure to retail marketing or omnichannel environments is advantageous.
• Highly organised with strong project management skills and attention to detail.
• Comfortable balancing strategic thinking with day-to-day execution.
• Confident communicator able to work effectively with senior stakeholders and cross-functional teams.
• Commercially minded with a data-driven approach to decision-making.
• Adaptable, proactive, and comfortable operating in an evolving startup environment.