At a Glance
- Tasks: Lead and scale Métier's DTC sales across ecommerce and retail channels.
- Company: Join a luxury leather goods brand with global ambitions and a collaborative team.
- Benefits: Competitive salary, growth opportunities, and the chance to shape a luxury brand's future.
- Other info: Dynamic environment focused on innovation and international expansion.
- Why this job: Be at the forefront of luxury retail and make a significant impact on brand growth.
- Qualifications: Proven experience in DTC luxury sales and strong leadership skills.
The predicted salary is between 80000 - 100000 € per year.
About Métier
Métier is a luxury leather goods house dedicated to creating beautiful bags and accessories of the highest quality. Thoughtfully designed with different journeys in mind, our collections are intended to work together to enhance the function of each piece and to afford those who use them an effortless sense of ease. Founded in 2017 and based in London, Métier sources materials from exclusive tanneries in Italy and France; all production is done by hand by skilled artisans. We are a small team with global ambitions - Italian manufacturing, a US trading subsidiary, and customers around the world - and we are growing fast.
The Opportunity
Reporting to the CEO, the Sales Director will lead the commercial performance of Métier's DTC business across ecommerce and retail. This is a rare opportunity to join an already proven luxury brand at a pivotal stage of growth and help scale the business globally. Working closely with the CEO and Creative Director, the Sales Director will play a central role in shaping the next chapter of Métier's growth journey. The Sales Director will lead four teams: ecommerce, retail, customer experience and performance marketing. The role also works closely with other senior leaders in the business, including Head of Merchandising and Head of Brand. This is a role for a highly commercial leader - someone naturally driven by sales, growth and performance in a luxury environment.
Main Duties & Responsibilities
- Commercial & Trading
- Own the DTC P&L and deliver against ambitious revenue and profitability targets
- Lead the commercial trading calendar across ecommerce and retail
- Drive growth through strong trading decisions, product focus, customer insight and channel optimisation
- Constantly identify opportunities to improve conversion, AOV, retention and customer lifetime value
- Develop and execute initiatives that drive both customer acquisition and repeat purchase
- Lead weekly and monthly trading analysis, forecasting and performance reporting
- Build a highly commercial and growth-focused culture centred around pace, accountability and results
- Partner closely with merchandising and product teams to maximise sell-through and commercial opportunities
- Use customer and trading data to inform decisions and identify growth opportunities
- Ecommerce & Omnichannel
- Lead the ecommerce business with accountability for growth, profitability and customer experience
- Improve the integration between retail and ecommerce to create a seamless omnichannel customer journey
- Partner with Retail leadership to improve store productivity, clientelling and service standards
- Support the business's ambitious international retail rollout plans and ensure readiness for growth
- CRM, Marketing & Customer
- Lead customer acquisition and retention strategies across relevant channels
- Build a more sophisticated CRM and VIC programme to increase customer loyalty and repeat purchase
- Improve customer insight and reporting to support better commercial decision-making
- Ensure all customer touchpoints reflect the standards and positioning of the Métier brand
- Partner closely with the Head of Brand to align commercial and brand priorities
- Leadership
- Lead, develop and scale a high-performing team across ecommerce, CRM, marketing and retail
- Introduce greater structure, accountability and pace across the commercial organisation
- Build scalable ways of working, processes and reporting to support international growth
- Operate as a trusted commercial partner to the CEO
Who You Are
- An experienced commercial leader with a strong track record of scaling DTC luxury brands
- Deep expertise across ecommerce trading, CRM, customer acquisition and omnichannel retail
- Strong understanding of digital performance marketing, conversion optimisation and customer lifetime value drivers
- Highly commercial, with proven experience owning revenue targets, forecasting and DTC P&L performance
- Strong trading instincts with the ability to use customer, trading and performance data to drive decision-making
- Experienced building and leading high-performing teams in fast-growth, founder-led businesses
- Hands‐on, execution-focused and comfortable operating at pace within a scaling environment
- Internationally minded, ambitious and excited by the opportunity to help build one of the next globally recognised modern luxury brands
What Success Looks Like in Year 1
- Deliver accelerated DTC revenue growth across ecommerce and retail
- Improve KPIs around customer retention, repeat purchase and customer lifetime value
- Strengthen omnichannel integration and elevate the customer experience across channels
- Build a more commercially driven, high-performing and scalable team culture
- Establish clear foundations for international growth and retail expansion
Global DTC Sales Director in London employer: Métier
Métier is an exceptional employer, offering a unique opportunity to be part of a luxury leather goods house that values craftsmanship and quality. With a collaborative work culture in the heart of London, employees benefit from a dynamic environment that fosters personal and professional growth, alongside the chance to shape the future of a globally ambitious brand. The company prioritises employee development and offers a supportive atmosphere where innovative ideas are encouraged, making it an attractive place for those seeking meaningful and rewarding careers in the luxury sector.
StudySmarter Expert Advice🤫
We think this is how you could land Global DTC Sales Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and connect with people on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to impress them with our knowledge and passion for their brand, so let’s show them we’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources. We need to be confident in articulating our experiences and how they align with the role of Sales Director at Métier.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. Let’s remind them of our enthusiasm for the position and keep ourselves top of mind as they make their decision.
We think you need these skills to ace Global DTC Sales Director in London
Some tips for your application 🫡
Show Your Passion for Luxury:When writing your application, let your love for luxury brands shine through. We want to see how your experience aligns with our ethos at Métier, so share specific examples of your work in the luxury sector.
Be Data-Driven:As a Sales Director, you'll need to make decisions based on data. In your application, highlight your experience with analytics and how you've used data to drive sales and improve customer experiences. We love numbers!
Tailor Your Application:Make sure to customise your application for this role. We’re looking for someone who understands the nuances of DTC sales in a luxury environment, so reflect that in your CV and cover letter. Show us you get it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen to be part of the Métier family!
How to prepare for a job interview at Métier
✨Know Your Numbers
As a Global DTC Sales Director, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like revenue growth, customer acquisition costs, and conversion rates. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves leading multiple teams, so it's crucial to convey your leadership approach. Prepare examples of how you've built high-performing teams and fostered a culture of accountability and results. Highlight any experience you have in scaling teams in fast-paced environments.
✨Understand the Brand
Familiarise yourself with Métier's products and brand ethos. Be prepared to discuss how you can enhance the customer experience and align commercial strategies with the brand's luxury positioning. Showing genuine passion for the brand will set you apart.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to make tough trading decisions or improve customer retention. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
