At a Glance
- Tasks: Lead our e-commerce strategy, driving growth and enhancing the luxury customer experience.
- Company: Fast-growing entrepreneurial company based in London, focused on luxury retail.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Immediate start in a vibrant London location.
- Why this job: Join a leadership team and shape the future of luxury e-commerce.
- Qualifications: 8+ years in e-commerce with strong US market experience and luxury industry background.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a commercially sharp and customer centred leader to take full ownership of our online business: setting the trading strategy, driving conversion and profitable growth, and building a best-in-class digital customer experience that reflects the quality of the brand. This is a senior leadership role at the heart of a fast-growing, entrepreneurial company based in London. You'll sit on the leadership team, working closely with the senior exec team, reporting into our Sales Director, who oversees all sales channels.
We want someone who leads with trade and commercial focus: someone who reads the numbers daily, knows how to convert a browser into a buyer, and pairs that commercial instinct with a genuine understanding of luxury customer experience and UX. Deep experience of the US customer and market is essential. E-commerce is one of Metier's most important growth engines, with the US our single biggest market.
What You'll Be Doing
- Trading & Commercial Growth
- Own full P&L responsibility for the e-commerce channel, with a global presence and growth ambition (US is our single biggest market today).
- Set and drive the trading strategy, calendar and promotional plan, leading weekly and monthly trading reviews.
- Own online conversion, average order value and retention, balancing short-term trading with long-term brand and customer health.
- Continuously analyse trading performance, customer behaviour and competitor activity to spot and act on growth opportunities.
- Ensure the timely upload of new product and weekly merchandising, working closely with product and logistics teams to convert stock into sales fast.
- Customer Experience & UX
- Own the end-to-end online customer journey - from discovery through to conversion and retention - always with an omnichannel mindset.
- Champion a customer-obsessed approach to site UX, navigation, search and product discovery, ensuring every touchpoint reflects Metier's luxury positioning.
- Partner with the Head of Brand and Creative Director on digital content and campaigns that bring the brand to life online.
- Lead the development of a clienteling programme suited to a luxury customer base, working with the customer care team.
- Team Leadership
- Build, lead and develop a growing e-commerce team, adding capability across trading, CRM, content/merchandising and customer care as the channel scales.
- Create scalable ways of working and a culture of accountability, pace and continuous improvement.
- Act as a key member of the leadership team, promoting and championing cross-channel strategy.
- Digital Operations & Tech
- Oversee the site's core infrastructure (web platform, ESP, analytics, OMS/WMS) ensuring smooth day-to-day operations and flagging opportunities to optimise.
- Prioritise site and app improvements in partnership with tech/development partners, focused on the developments with the greatest commercial and customer impact.
- Ensure rigorous QA and testing across all site content, campaigns and projects.
- CRM, SEO/GEO & Reporting
- In close partnership with the Sales Director, develop and implement the CRM and email marketing strategy - data capture, segmentation, flows and retention campaigns - to build customer lifetime value.
- Develop and own SEO/GEO strategy, ensuring best practice is followed across the site.
- Compile and present weekly, monthly and ad hoc trading, performance and customer reporting to the leadership team.
- Operations
- Oversee customer care, ensuring all enquiries are handled to a standard befitting a luxury brand.
- Partner with the Operations team, who own the day-to-day management of our third-party fulfilment and warehouse partner (3PL), to ensure the smooth flow of e-commerce orders and resolve operational escalations quickly.
What You'll Bring
- Trade first: a strong track record driving online trading performance and commercial growth in a similar role, with full P&L ownership.
- US market experience: proven experience working with or in the US market, with a genuine understanding of the US luxury customer.
- Luxury industry background: experience within luxury or premium retail, with a natural instinct for luxury customer journey and service.
- Customer & UX understanding: a strong grasp of UX principles and customer experience, comfortable partnering with creative and product teams to shape the site journey.
- Team leadership: proven experience building, leading and developing a growing team, with the gravitas to operate as part of the leadership group.
- CRM & retention: hands-on experience with CRM and email marketing, including flows and segmentation.
- SEO/GEO: strong understanding of SEO and GEO fundamentals.
- Analytics: strong reporting and analytical skills, with advanced experience in Google Analytics.
- Minimum 8 years' experience in e-commerce, with several of those in a senior trading or leadership capacity.
Candidate Profile
- A logical, analytical thinker with a sharp commercial and trade instinct.
- Entrepreneurial, hands-on, and energised by ownership, comfortable operating in a small, fast-moving leadership team.
- A natural people leader who builds trust and gets the best out of a growing team.
- Excellent written and verbal communication, with the confidence to represent e-commerce at leadership level.
- Highly accurate, with a meticulous eye for detail and strong time-management across multiple priorities.
- Genuinely passionate about online trading, customer experience and problem-solving – and takes pride in seeing things through.
The Role at a Glance
- Reports to: Sales Director (oversees all sales channels)
- Team: Leads e-commerce and Customer Care teams
- Location: London, W1
- Start date: Immediate
Head of E-Commerce employer: Métier
Métier is an exceptional employer that fosters a collaborative and ambitious work culture, perfect for those looking to thrive in the luxury fashion industry. With a focus on employee growth and development, team members are encouraged to take on diverse responsibilities and gain invaluable insights into the workings of a fast-growing brand. Located in London, our small yet dynamic team offers a unique opportunity to be part of a global vision while enjoying the benefits of working in a creative and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of E-Commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Métier are looking for when hiring for a Head of E-Commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Métier for the Head of E-Commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Métier as a Head of E-Commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Métier’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of E-Commerce.
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Métier, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Métier's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Métier. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Métier
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Métier uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Métier. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
