At a Glance
- Tasks: Lead and scale Métier's DTC sales across ecommerce and retail channels.
- Company: Join a luxury leather goods brand with global ambitions and a collaborative team.
- Benefits: Competitive salary, growth opportunities, and a chance to shape a luxury brand's future.
- Other info: Dynamic environment focused on innovation and high performance.
- Why this job: Be at the forefront of luxury retail and make a significant impact on global growth.
- Qualifications: Proven experience in scaling DTC luxury brands and strong commercial acumen.
The predicted salary is between 80000 - 100000 € per year.
About Métier
Métier is a luxury leather goods house dedicated to creating beautiful bags and accessories of the highest quality. Thoughtfully designed with different journeys in mind, our collections are intended to work together to enhance the function of each piece and to afford those who use them an effortless sense of ease. Founded in 2017 and based in London, Métier sources materials from exclusive tanneries in Italy and France; all production is done by hand by skilled artisans. We are a small team with global ambitions - Italian manufacturing, a US trading subsidiary, and customers around the world - and we are growing fast.
The Opportunity
Reporting to the CEO, the Sales Director will lead the commercial performance of Métier’s DTC business across ecommerce and retail. This is a rare opportunity to join an already proven luxury brand at a pivotal stage of growth and help scale the business globally. Working closely with the CEO and Creative Director, the Sales Director will play a central role in shaping the next chapter of Métier’s growth journey. The Sales Director will lead four teams: ecommerce, retail, customer experience and performance marketing. The role also works closely with other senior leaders in the business, including Head of Merchandising and Head of Brand. This is a role for a highly commercial leader - someone naturally driven by sales, growth and performance in a luxury environment.
Main Duties & Responsibilities
- Commercial & Trading
- Own the DTC P&L and deliver against ambitious revenue and profitability targets
- Lead the commercial trading calendar across ecommerce and retail
- Drive growth through strong trading decisions, product focus, customer insight and channel optimisation
- Constantly identify opportunities to improve conversion, AOV, retention and customer lifetime value
- Develop and execute initiatives that drive both customer acquisition and repeat purchase
- Lead weekly and monthly trading analysis, forecasting and performance reporting
- Build a highly commercial and growth-focused culture centred around pace, accountability and results
- Partner closely with merchandising and product teams to maximise sell-through and commercial opportunities
- Use customer and trading data to inform decisions and identify growth opportunities
- Ecommerce & Omnichannel
- Lead the ecommerce business with accountability for growth, profitability and customer experience
- Improve the integration between retail and ecommerce to create a seamless omnichannel customer journey
- Partner with Retail leadership to improve store productivity, clientelling and service standards
- Support the business’s ambitious international retail rollout plans and ensure readiness for growth
- CRM, Marketing & Customer
- Lead customer acquisition and retention strategies across relevant channels
- Build a more sophisticated CRM and VIC programme to increase customer loyalty and repeat purchase
- Improve customer insight and reporting to support better commercial decision-making
- Ensure all customer touchpoints reflect the standards and positioning of the Métier brand
- Partner closely with the Head of Brand to align commercial and brand priorities
- Leadership
- Lead, develop and scale a high-performing team across ecommerce, CRM, marketing and retail
- Introduce greater structure, accountability and pace across the commercial organisation
- Build scalable ways of working, processes and reporting to support international growth
- Operate as a trusted commercial partner to the CEO
Who You Are
- An experienced commercial leader with a strong track record of scaling DTC luxury brands
- Deep expertise across ecommerce trading, CRM, customer acquisition and omnichannel retail
- Strong understanding of digital performance marketing, conversion optimisation and customer lifetime value drivers
- Highly commercial, with proven experience owning revenue targets, forecasting and DTC P&L performance
- Strong trading instincts with the ability to use customer, trading and performance data to drive decision-making
- Experienced building and leading high-performing teams in fast-growth, founder-led businesses
- Hands‑on, execution-focused and comfortable operating at pace within a scaling environment
- Internationally minded, ambitious and excited by the opportunity to help build one of the next globally recognised modern luxury brands
What Success Looks Like in Year 1
- Deliver accelerated DTC revenue growth across ecommerce and retail
- Improve KPIs around customer retention, repeat purchase and customer lifetime value
- Strengthen omnichannel integration and elevate the customer experience across channels
- Build a more commercially driven, high-performing and scalable team culture
- Establish clear foundations for international growth and retail expansion
Global DTC Sales Director employer: Métier
Métier is an exceptional employer, offering a unique opportunity to be part of a luxury leather goods house that values craftsmanship and quality. With a collaborative work culture and a focus on employee growth, team members are encouraged to innovate and contribute to the brand's global ambitions. Located in London, Métier provides a dynamic environment where passionate individuals can thrive and make a significant impact in the luxury market.
StudySmarter Expert Advice🤫
We think this is how you could land Global DTC Sales Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and connect with people on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show that you’re genuinely interested in Métier and ready to contribute to its growth story.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Global DTC Sales Director. We need to convey your passion for luxury brands and your vision for driving sales and customer engagement.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm and keeps you top of mind. And remember, apply through our website for the best chance!
We think you need these skills to ace Global DTC Sales Director
Some tips for your application 🫡
Show Your Passion for Luxury:When writing your application, let your love for luxury brands shine through. We want to see how your experience aligns with our mission at Métier and how you can contribute to our growth in the luxury market.
Be Data-Driven:Since this role is all about driving performance, make sure to highlight your experience with data analysis. We’re looking for someone who can use customer insights and trading data to make informed decisions, so don’t hold back on those numbers!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework on us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing team at Métier.
How to prepare for a job interview at Métier
✨Know Your Numbers
As a Global DTC Sales Director, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like revenue growth, customer lifetime value, and conversion rates. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves leading multiple teams, so it's crucial to convey your leadership approach. Prepare examples of how you've built high-performing teams and fostered a culture of accountability and results. Highlight any experience you have in fast-growth environments.
✨Understand the Luxury Market
Familiarise yourself with the luxury goods sector, especially in ecommerce and retail. Be prepared to discuss trends, challenges, and opportunities within the market. Showing that you understand the nuances of luxury branding will set you apart.
✨Align with Their Vision
Métier is looking for someone who shares their ambition for global growth. Research the brand's values and mission, and think about how your personal goals align with theirs. Articulate how you can contribute to their vision of becoming a globally recognised luxury brand.
