At a Glance
- Tasks: Lead marketing strategies to drive revenue and pipeline for mobile gaming.
- Company: Join a dynamic AI-native growth partner in the mobile gaming industry.
- Benefits: Flexible hybrid or remote work, travel opportunities, and ownership of projects.
- Other info: Hands-on role with excellent growth potential and a collaborative team.
- Why this job: Make a real impact in a fast-growing company with top-tier clients.
- Qualifications: 5+ years in B2B marketing, especially in mobile gaming or ad-tech.
The predicted salary is between 59400 - 72600 £ per year.
At Metica, we let game studios focus on making great games – while we take care of growing them.
We're an AI-native growth partner for mobile games studios, unifying user acquisition and in-game monetisation so games grow without studios having to build that expertise in-house.
We're built by founders and an early team on their third venture together (previously built and exited to King and Apple), backed by Play Ventures, 13books Capital and Firstminute Capital.
We're already working with some of the biggest names in mobile gaming, and are entering our scaling phase – which means real ownership for whoever joins us next.
- Meet Your Hiring Manager
- Hiring manager: Phil Mohr, CEO
The Role
At Metica, marketing is the engine that turns industry credibility into qualified pipeline – and pipeline into closed revenue.
As Marketing Lead, your goal is singular: inbound pipeline and event-driven revenue.
You'll own how Metica shows up in mobile gaming and ad-tech, and you'll be measured on the deals that come back through the door.
London hybrid (office/WFH) or fully remote. Travel to key industry events is required.
- You Will
- Carry a quota on marketing-sourced pipeline and closed revenue from inbound, events and partner-led co-marketing.
- Define Metica's marketing strategy – how we position Smart Floors, UA Funding and the broader Uplift suite, and set our narrative, audience priorities and channel mix.
- Own the website and content as conversion engines end to end – messaging, conversion paths, case studies and SEO.
- Build agentic marketing infrastructure – AI-powered systems for prospect enrichment, content pipelines, attribution, event follow-up and inbound qualification.
- Pick the events that matter and run the full playbook – pre-event outbound, on-site meetings, post-event nurture – hands-on at booth, dinner and side-event level.
- Equip BD with materials and sequences that close faster, build co-marketing motions with ecosystem partners, run ABM plays for Tier-1 targets, and make Metica the name that comes up when mobile ad monetisation gets discussed.
- You Need
- The "Operator-Strategist" hybrid – you write the strategy deck on Monday and ship the landing page on Wednesday; a builder, not a manager, hands-on for the next 12-18 months.
- Mobile gaming & ad-tech native – you know what bid floors do, how studios think about ROAS and ARPDAU, and can hold your own with a Head of Ad Monetization.
- Sales-adjacent DNA and AI-native – you think in pipeline and closed-won rather than impressions and MQLs, and you've already rebuilt parts of your own workflow around LLMs and agents.
- 5+ years in B2B marketing within mobile gaming, ad-tech or adjacent Saa S, with 2+ years owning a revenue or pipeline number, and a track record building demand generation from a small base (ideally at a Series A/B startup).
- Hands-on experience shipping website, content and event programs yourself – not just briefing agencies – with strong analytical skills to read an attribution dashboard, spot the leaks, and fix them.
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Marketing Turkey, Vietnam or London Marketing Lead employer: Metica Trading Limited
At Metica, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a focus on employee growth, we provide opportunities for meaningful contributions in the rapidly evolving mobile gaming industry, all while enjoying the flexibility of a hybrid work model in vibrant locations like London or Ljubljana. Join us to take ownership of your projects and be part of a team that values creativity and expertise, backed by experienced founders and leading investors.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Turkey, Vietnam or London Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Metica Trading Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Metica Trading Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Metica Trading Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Metica Trading Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Turkey, Vietnam or London Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Metica Trading Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Metica Trading Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Metica Trading Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Metica Trading Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Metica Trading Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Metica Trading Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
