Strategic Planner (B2B Digital Marketing)

Location: London (Hybrid)

We partner with ambitious B2B and technology organisations to drive growth through insight-led strategy, creative excellence, and measurable performance. We’re looking for a commercially minded, digitally native Strategic Planner who can turn complex business challenges into clear, compelling strategies that deliver real-world impact — measured in pipeline, leads, and revenue. This is a central role within the agency. You’ll shape campaigns, influence creative direction, lead client conversations, and ensure our work drives meaningful business outcomes.

The Role

You’ll collaborate closely with account teams, creatives, performance specialists, and clients to translate business objectives into integrated digital strategies. We need someone who is credible in B2B and tech environments, confident leading from the front, and comfortable operating both at big-picture campaign level and detailed project/brief level.

What We’re Really Looking For You:

• Have strong B2B and/or tech experience — and are credible with clients and internal teams
• Bring a digital-native mindset with strength across digital media and channels
• Judge success the same way our clients do: data, metrics, pipeline, leads, revenue
• Operate at brief/project level as well as campaign and brand level
• Understand client business objectives, audiences, and channel ecosystems
• Define and confidently pitch the strategic approach that solves the client challenge
• Architect practical solutions at whiteboard level — turning strategy into something actionable
• Understand the tools, platforms, and systems required to activate strategy
• Project energy and a strong can-do attitude
• Are confident and agile at leading multiple client projects and briefs simultaneously

We’re ideally looking for someone with 4–5+ years’ experience in strategic planning, ideally within a B2B agency environment — ambitious, sharp, and still hungry to build.

Key Responsibilities

Strategy & Insight

• Lead the development of integrated B2B digital marketing strategies
• Conduct market, audience, competitor, and customer research
• Develop clear personas, customer journeys, and value propositions
• Translate business objectives into actionable frameworks and briefs
• Partner with Account Directors and Managers to support client growth
• Lead strategic workshops and discovery sessions
• Present strategic recommendations to senior stakeholders
• Define KPIs, success metrics, and measurement frameworks
• Analyse campaign performance and provide optimisation guidance

Creative & Campaign Development

• Lead end-to-end project execution across multiple workstreams.
• Monitor timelines, budgets, and resource allocation.
• Provide regular status updates and report to stakeholders.

About You

You are:

• Commercially aware and results-oriented
• Curious, analytical, and insight-driven
• Comfortable working with data, analytics platforms, and performance reporting
• Highly organised with strong attention to detail
• Collaborative, proactive, and confident in front of clients

You care about impact — not just ideas.

What We Offer

• Competitive salary (DOE)
• Hybrid working model (London-based)
• 25 days holiday + bank holidays
• Pension scheme
• Wellness and wellbeing initiatives
• Private Health Care

Life At Metia

Metia has a down-to-earth and professional approach to marketing and technology, aligned to a results-oriented work ethic. We create an environment that is both challenging and rewarding. If you want to shape strategy that drives measurable B2B growth — and lead from the front while doing it — we’d love to hear from you.

To apply for this role email your CV to omi.qadir@metia.com