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For Companies At a Glance
- Tasks: Shape B2B digital marketing strategies and lead impactful campaigns.
- Company: Join Metia, a dynamic agency driving growth for tech organisations.
- Benefits: Competitive salary, hybrid work, 25 days holiday, and private health care.
- Why this job: Make a real impact in B2B marketing while collaborating with creative minds.
- Qualifications: 4-5+ years in strategic planning, especially in B2B environments.
- Other info: Exciting opportunities for career growth in a results-driven culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid)
At Metia, we partner with ambitious B2B and technology organisations to drive growth through insight-led strategy, creative excellence, and measurable performance. We are looking for a commercially minded, digitally native Strategic Planner who can turn complex business challenges into clear, compelling strategies that deliver real-world impact — measured in pipeline, leads, and revenue.
This is a central role within the agency. You will shape campaigns, influence creative direction, lead client conversations, and ensure our work drives meaningful business outcomes.
The Role
You will collaborate closely with account teams, creatives, performance specialists, and clients to translate business objectives into integrated digital strategies. We need someone who is credible in B2B and tech environments, confident leading from the front, and comfortable operating both at big-picture campaign level and detailed project/brief level.
What We’re Really Looking For
- Strong B2B and/or tech experience — and are credible with clients and internal teams
- Digital-native mindset with strength across digital media and channels
- Judge success the same way our clients do: data, metrics, pipeline, leads, revenue
- Operate at brief/project level as well as campaign and brand level
- Understand client business objectives, audiences, and channel ecosystems
- Define and confidently pitch the strategic approach that solves the client challenge
- Architect practical solutions at whiteboard level — turning strategy into something actionable
- Understand the tools, platforms, and systems required to activate strategy
- Project energy and a strong can-do attitude
- Confident and agile at leading multiple client projects and briefs simultaneously
We are ideally looking for someone with 4–5+ years’ experience in strategic planning, ideally within a B2B agency environment — ambitious, sharp, and still hungry to build.
Key Responsibilities
- Lead the development of integrated B2B digital marketing strategies
- Conduct market, audience, competitor, and customer research
- Develop clear personas, customer journeys, and value propositions
- Translate business objectives into actionable frameworks and briefs
- Partner with Account Directors and Managers to support client growth
- Lead strategic workshops and discovery sessions
- Present strategic recommendations to senior stakeholders
- Define KPIs, success metrics, and measurement frameworks
- Analyse campaign performance and provide optimisation guidance
Creative & Campaign Development
- Lead end-to-end project execution across multiple workstreams.
- Monitor timelines, budgets, and resource allocation.
- Provide regular status updates and report to stakeholders.
About You
- Commercially aware and results‐oriented
- Curious, analytical, and insight‐driven
- Comfortable working with data, analytics platforms, and performance reporting
- Highly organised with strong attention to detail
- Collaborative, proactive, and confident in front of clients
- You care about impact — not just ideas.
What We Offer
- Competitive salary (DOE)
- Hybrid working model (London-based)
- 25 days holiday + bank holidays
- Pension scheme
- Wellness and wellbeing initiatives
- Private Health Care
Life At Metia
Metia has a down-to-earth and professional approach to marketing and technology, aligned to a results-oriented work ethic. We create an environment that is both challenging and rewarding. If you want to shape strategy that drives measurable B2B growth — and lead from the front while doing it — we would love to hear from you.
To apply for this role email your CV to omi.qadir@metia.com
Strategic Planner (B2B Digital Marketing) in London employer: Metia Limited
Contact Detail:
Metia Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Planner (B2B Digital Marketing) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the B2B and tech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your strategic planning projects, especially those that drove measurable results. Use data and metrics to back up your claims — this is what clients care about, and it’ll make you stand out.
✨Tip Number 3
Prepare for interviews by understanding the company’s objectives and challenges. Research their recent campaigns and think about how you can contribute to their success. Bring actionable ideas to the table — they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to make an impact in the B2B digital marketing world. Let’s get you in the door!
We think you need these skills to ace Strategic Planner (B2B Digital Marketing) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategic Planner. Highlight your B2B and tech experience, and don’t forget to showcase your digital-native mindset. We want to see how you can turn complex challenges into clear strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at Metia. Share specific examples of how you've driven growth through insight-led strategies in the past. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since we care about impact, make sure to highlight your experience with data and metrics. Talk about how you've defined KPIs and measured success in previous roles. We love candidates who can back up their strategies with solid numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Metia Limited
✨Know Your B2B Landscape
Before the interview, dive deep into the B2B and tech sectors. Familiarise yourself with current trends, key players, and challenges. This will not only help you speak confidently but also demonstrate your genuine interest in the industry.
✨Master the Metrics
Since this role is all about data-driven strategies, brush up on relevant metrics and KPIs that matter to clients. Be ready to discuss how you've used data to inform decisions in past roles, as this will show your analytical mindset.
✨Prepare Your Strategic Pitch
Think of a few examples where you've turned complex challenges into actionable strategies. Prepare to present these during the interview, showcasing your ability to architect practical solutions and lead discussions with confidence.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams. Be prepared to share experiences where you've successfully collaborated with account managers, creatives, or clients. Highlight your proactive approach and how you’ve contributed to team success.