Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and execute innovative marketing campaigns to engage employers and generate leads.
- Company: Join MetaGedu Apprenticeships, a leading provider of apprenticeships in the UK.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of apprenticeships and employer engagement.
- Qualifications: Degree in marketing or related field; experience in lead generation and creative campaigns.
- Other info: Collaborate with a passionate team and make a real impact in the education sector.
The predicted salary is between 1013 - 1180 ÂŁ per month.
MetaGedu Apprenticeships, part of Global Education (GEDU), is at an exciting place right now as we aim to establish ourselves as one of the leading providers of apprenticeships in the UK. In this role, you will play a key part in this journey – focusing on generating leads and engaging employers to harness the potential of apprenticeships. You will work closely alongside the CEO and Sales teams to identify, implement, and execute marketing strategies that drive employer engagement.
Your primary focus will be on lead generation through targeted marketing channels such as LinkedIn, webinars, e‑shots, and more. You will also coordinate administrative activity with our operational team based in Noida, India.
Role and Responsibilities- Develop and execute multi‑channel marketing campaigns with a strong focus on lead generation and employer engagement, including LinkedIn, webinars, e‑shots, and other digital channels.
- Plan and manage events, conferences, and exhibitions to promote MetaGedu Apprenticeships and attract potential employers.
- Produce targeted marketing and sales collateral (e.g., brochures, leaflets, posters, stands, and digital assets) to support lead generation efforts.
- Collaborate with the CEO and Sales team to ensure seamless integration of marketing and sales activities, supporting the planning and delivery of digital campaigns.
- Measure and report on the performance of marketing campaigns against agreed targets (ROI and KPIs) and make recommendations for future activities.
- Write detailed reports on marketing performance and work with the Sales team to ensure effective follow‑up on leads for optimal results.
- Utilise a CRM system to drive data‑driven decisions, ensuring all data and contact details are kept up to date to maximise impact and engagement with employers.
- Brainstorm new and creative growth strategies to enhance employer engagement.
- Collaborate with agencies (including the team in Noida), internal content production teams, and other partners to execute marketing strategies.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Degree in marketing or a related field, or equivalent experience.
- Proven experience in lead generation and employer engagement through targeted marketing strategies.
- Highly creative with experience identifying target audiences and devising campaigns that engage, inform, and motivate.
- Strong analytical skills and data‑driven thinking.
- Up to date with the latest trends and best practices in integrated marketing and measurement.
- Essential experience in using a CRM system to drive lead generation and ensure data‑driven decision‑making.
- Experience in planning and managing events, conferences, and exhibitions.
- Excellent communication and report‑writing skills.
- Understanding of the Apprenticeships sector and Employer engagement tactics.
- Commitment to MetaGedu Apprenticeships’ values and regulations, including equal opportunities policy.
- Commitment to MetaGedu Apprenticeships’ Social, Economic, and Environmental responsibilities and desire to minimise our environmental impact.
- Health and Safety responsibilities to ensure a safe and secure working environment for staff, students, and employers to visit the campus.
- Marketing Management: Brand Awareness, Customer Acquisition, Lead Generation, Conversion Rate
- Stakeholder Management: Stakeholder Satisfaction, Relationship Building, Communication Effectiveness
- Internal Team Project Management: Project Timeliness, Team Productivity
- Product Management & Research: Product & Market Research, Product Development Time, Customer Feedback
- Other KPIs for the Overall Role: Daily, Weekly, Monthly, Quarterly Reports
Marketing Manager in Birmingham employer: MetaGedu Apprenticeships
Contact Detail:
MetaGedu Apprenticeships Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences related to marketing and apprenticeships. You never know who might have a lead on your dream job!
✨Tip Number 2
Leverage LinkedIn to its fullest! Make sure your profile is up-to-date and showcases your skills in lead generation and employer engagement. Engage with posts, share your insights, and connect with potential employers directly.
✨Tip Number 3
Don’t shy away from reaching out! If you see a company you’re keen on, drop them a message expressing your interest. A personal touch can go a long way in making you stand out from the crowd.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you at MetaGedu Apprenticeships. Make sure to check it out and submit your application – we’d love to see what you can bring to the team!
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in lead generation and employer engagement, and don’t forget to showcase any relevant campaigns you've executed. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about apprenticeships and how your skills align with our mission at MetaGedu. Be sure to mention specific strategies you've used in the past that could benefit us.
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of innovative marketing campaigns you've developed or participated in. We love fresh ideas, so don’t hold back on sharing your most creative strategies that drove engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at MetaGedu Apprenticeships
✨Know Your Marketing Channels
Familiarise yourself with the specific marketing channels mentioned in the job description, like LinkedIn and webinars. Prepare examples of how you've successfully used these platforms for lead generation in the past.
✨Showcase Your Creativity
Be ready to discuss innovative marketing strategies you've implemented before. Think about campaigns that engaged audiences effectively and be prepared to brainstorm new ideas during the interview.
✨Understand the Apprenticeships Sector
Do your homework on the apprenticeships sector and MetaGedu's role within it. Being able to discuss current trends and employer engagement tactics will show your genuine interest and understanding of the field.
✨Prepare for Data-Driven Discussions
Since strong analytical skills are essential, come prepared with examples of how you've used data to drive marketing decisions. Be ready to discuss KPIs and ROI from previous campaigns to demonstrate your results-oriented mindset.
