At a Glance
- Tasks: Drive brand awareness and engagement through digital marketing strategies.
- Company: Join a fast-growing apprenticeship provider with a mission to transform lives.
- Benefits: Gain CIM qualification support, direct coaching, and a structured development plan.
- Other info: Work in a supportive team environment with exposure to AI tools and industry events.
- Why this job: Launch your marketing career and make a real impact in the education sector.
- Qualifications: Degree in Marketing or 1-2 years of digital marketing experience required.
The predicted salary is between 36000 - 44000 £ per year.
At Meta Gedu Apprenticeships, we do things differently, delivering a tailored solution that allows you to meet the challenges of recruiting, upskilling, and developing the right talent for your business needs.
About the Role
We are looking for a curious, analytical, and driven
Digital Marketing Executive to join our B2B marketing team in Birmingham.
In this role, you will play a key part in driving brand awareness, engagement, and qualified inbound leads through our digital channels to grow our employer network and apprenticeship enrollment.
This position is ideal for a recent graduate looking to launch their career or someone with 1 to 2 years of experience in a digital marketing role who wants to develop into a future marketing leader.
Please Note
This role will be fully based On-site in Birmingham.
Key Responsibilities
- Manage and update website content using our CMS (e. g., Umbraco).
Build and optimize campaign landing pages and ensure all digital content is user-friendly, accurate, and aligned with SEO best practices.
- Design, schedule, and deliver targeted email marketing campaigns and automated workflows.
Segment B2B audiences and test subject lines, content, and calls to action to drive open and click-through rates.
- Support our CRM database (e. g., Hub Spot, Salesforce).
Track and manage inbound leads, ensuring they are accurately captured, qualified, and routed to the Business Development team.
- Utilize Google Analytics 4 (GA4) and digital platform data to monitor website traffic, conversion trends, and campaign ROI.
Produce regular performance reports and turn data into actionable recommendations to optimize campaign performance.
- Support Meta Gedu’s social media channels by creating, scheduling, and publishing engaging B2B content while tracking audience engagement and emerging platform trends.
- Work closely with marketing, sales, and operations teams to align lead-generation strategies, maintain brand messaging consistency, and experiment with new marketing tools and AI capabilities.
- Degree in Marketing, Business, Communications, or a related discipline,
1–2 years of experience in a digital marketing role.
- Familiarity with website CMS platforms, CRM systems, and email marketing automation tools.
- Exposure to Google Analytics (GA4) with strong numerical and analytical skills.
- Solid understanding of lead generation, audience segmentation, B2B social media, and the digital customer journey.
- Excellent written and verbal communication skills with strong attention to detail.
- Proactive, organized, and commercially minded with a desire to learn, experiment, and understand how marketing directly drives business growth.
- A genuine interest in the education, skills, and apprenticeship sector
- Experience with Umbraco, Hub Spot, Mailchimp, or Salesforce Marketing Cloud.
- Basic HTML/CSS knowledge or experience with landing page builders.
- Familiarity with reporting dashboards or basic paid digital advertising.
What we offer
- Fully supported study toward a formal
CIM (Chartered Institute of Marketing) qualification.
- Direct coaching from senior marketing and executive leaders.
- A structured personal development plan to build leadership skills and progress into Senior Marketing or Management roles.
- Exposure to AI tools in marketing, industry conferences, and regional networking events.
- A supportive team environment within a fast-growing apprenticeship provider.
This is a chance to be part of a team with big plans for the sector, backed by a global education group, and driven by a mission to transform lives through meaningful apprenticeships.
If you’re ready to make your next move, we want to hear from you.
Safer recruitment statement
Meta Gedu Apprenticeships Ltd is committed to safeguarding and promoting the welfare of children and vulnerable adults.
All posts are subject to a Disclosure and Barring Service certificate (DBS), Social Media Checks (Education), and any other checks deemed relevant to the role.
Our safeguarding policy can be found at https://metagedu. io/wp-content/uploads/2023/08/Safeguarding-Policy. pdf, and data protection policy https://metagedu. io/wp-content/uploads/2023/08/Data-Protection-Retention-Policy. pdf
We are an equal opportunities employer and welcome applications from all suitably qualified candidates regardless of their race, sex, disabilities, and religions/beliefs, sexual orientation or age.
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Digital Marketing Executive in Birmingham employer: MetaGedu Apprenticeships
MetaGedu Apprenticeships is an exceptional employer that champions innovation and collaboration in the education sector. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive remote work culture that values your contributions. Join us in making a meaningful impact on workforce development across the UK while enjoying the flexibility and autonomy that comes with this role.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MetaGedu Apprenticeships and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MetaGedu Apprenticeships are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MetaGedu Apprenticeships on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MetaGedu Apprenticeships. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MetaGedu Apprenticeships. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MetaGedu Apprenticeships:Show us that you’ve done your homework! In your application, briefly mention what you admire about MetaGedu Apprenticeships’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MetaGedu Apprenticeships
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MetaGedu Apprenticeships will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MetaGedu Apprenticeships, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
