Metadvice is a CE-marked (UK MHRA Class IIa) regulated clinical decision intelligence platform transforming chronic disease management and multimorbidity care. Fully integrated into NHS primary care systems (EMIS Web and TPP SystmOne), our platform enables clinical teams to identify rising-risk patients, optimize treatment pathways, and boost clinician productivity with real-world clinical and economic validation. With an installed footprint spanning over 440,000 patients and active pipeline conversations across ICBs and provider networks covering over 15 million lives, Metadvice is positioned at the center of the NHS Neighbourhood Health, CVKM, and proactive long-term condition agendas. Supported by a dedicated 10-person technical and engineering hub in Switzerland, we are looking for a hands-on, high-velocity Commercial Lead / Business Development Director to drive our next phase of NHS scale-up.
We are seeking an experienced commercial leader who excels at selling digital health / health-tech solutions at scale within the NHS. You will focus on moving beyond single GP practices and PCNs to secure system-level contracts with major budget holders: Integrated Care Boards (ICBs), NHS Trusts, GP Federations, and Neighbourhood Health Providers. In addition to driving growth, you will direct and coordinate our agile UK customer-facing and operational team (fewer than 10 people), aligning customer success, deployment, and partner relations with our overarching commercial strategy.
Key Responsibilities
- Accelerate Revenue Growth: Drive sales execution to convert a large and growing pipeline into contracted, recurring revenue.
- System-Level Sales: Engage directly with ICB leadership, NHS Trust executives, Medical Directors, and Chief Operating Officers to close multi-site and regional deployments.
- Commercial Navigation: Lead complex deal structures from initial engagement through business case justification, funding route identification (e.g., transformation/funding streams), and procurement to final contract execution.
- Team Leadership & Operations: Lead and inspire our lean UK customer-facing team, supporting customer adoption, account management, and renewals.
- Strategic Partnerships: Leverage relationships with pharmaceutical partners, consultancy channels, and health innovation networks (HINs) to expand commercial distribution.
Who You Are
- Track Record: Proven success closing health-tech, SaaS, digital health, or clinical transformation deals within the NHS (specifically ICBs, Trusts, or large provider alliances).
- NHS Domain Knowledge: In-depth understanding of NHS procurement, business case approvals, transformation funding, and how decisions are made across ICB structures and Neighbourhood Health frameworks.
- Hands-on Executor: Highly self-motivated and proactive; you build your own opportunities, lead senior conversations, and push complex contracts across the finish line.
- Team Coordinator: Experience managing or guiding small, agile teams to ensure strong client satisfaction and operational execution.
- Flexibility: Looking for a high-impact role at 50% to 100% commitment, with capacity to scale.
What We Offer
- Flexible Structure: Open to full-time employment, part-time (50%–80%), or senior executive consulting/retainer arrangements.
- Base Salary / Retainer: Competitive base reflecting your experience level.
- Uncapped Commission / Bonus: Performance-based compensation tied directly to closed-contract value and ARR growth.
- Equity Opportunity: Milestone-based share options aligned with long-term company valuation goals.
- Career Growth: Clear trajectory to take on the Managing Director, UK role as the UK operations scale.
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