At a Glance
- Tasks: Create engaging, SEO-optimised content for websites, social media, and marketing campaigns.
- Company: Join a growing marketing team in a dynamic Middlesbrough company.
- Benefits: Competitive salary, 24 holidays, health plan, and career growth opportunities.
- Other info: Collaborative environment with opportunities to work closely with technical experts.
- Why this job: Make an impact by translating complex info into clear, engaging content.
- Qualifications: Degree in relevant field and strong writing skills required.
The predicted salary is between 28000 - 30000 £ per year.
About the Company
This is a great time to join a growing company, based in Middlesbrough, into an established but growing Marketing team.
About the Role
The Content Writer is responsible for producing accurate, high-quality, optimised written content across multiple channels including websites, social media, news articles, brochures, technical documents, and marketing campaigns. The role translates complex engineering and manufacturing information into clear, engaging, and commercially effective content tailored to each platform and audience. This role is critical in ensuring that all published content reflects technical accuracy, regulatory compliance, and strong brand positioning. The postholder will work closely with technical, engineering, and production teams, proactively asking detailed questions and extracting specialist knowledge to develop authoritative, search-optimised and audience-focused content.
Responsibilities
- Content Development (Multi-Channel)
- Produce high-quality, optimised written content for:
- Website pages and landing pages
- Social media platforms (LinkedIn, industry channels, campaign posts)
- News articles and press releases
- Brochures and product literature
- Case studies and project profiles
- Technical guides and specifications
- Blogs and thought-leadership articles
- Adapt tone, structure, and format to suit platform, audience, and objective
- Translate complex technical and manufacturing information into clear, accurate, and engaging content
- Write both long-form and short-form content suitable for digital and print use
- Maintain consistency of terminology, messaging, and brand voice
- Digital & Content Optimisation
- Write SEO-optimised web content using keyword and topic guidance
- Structure web content for readability, search performance, and conversion
- Produce platform-optimised social media copy with appropriate hooks, clarity, and calls to action
- Support campaign messaging across web, social, and email channels
- Optimise headlines, meta descriptions, and article structures where required
- Monitor and refine content based on performance feedback
- Technical Liaison
- Work closely with engineering, technical, compliance, and production teams to gather detailed subject matter information
- Conduct structured interviews with technical staff to extract accurate and usable content
- Ask precise, detailed follow-up questions to ensure full understanding of products, processes, standards, and certifications
- Validate technical claims and data before publication
- Build strong working relationships with subject matter experts across the business
- Marketing & PR Support
- Support the Marketing Manager in executing content and campaign strategy
- Develop news stories, company announcements, and PR-ready articles
- Assist with bid and tender content where required
- Develop customer and project case studies
- Support product launches with coordinated multi-channel content
- Contribute ideas for content themes and campaigns aligned with commercial priorities
- Quality & Compliance
- Ensure all content is factually correct and technically validated
- Align content with regulatory, certification, and compliance standards relevant to steel doors and fire safety products
- Maintain document control and version accuracy where required
- Follow internal brand and communication guidelines
Results/Measurables
- Volume and quality of multi-channel content delivered to deadline
- SEO performance and engagement metrics for web content
- Social media content engagement and reach
- Accuracy and technical validity of published materials
- Contribution to campaign and product launch content
- Internal stakeholder satisfaction (technical and marketing teams)
- Reduction in post-publication technical corrections
Qualifications
- Degree or equivalent experience in Marketing, Communications, Journalism, Technical Writing, or similar
- Proven experience in a professional content writing role
- Experience writing for manufacturing, construction, engineering, or technical sectors desirable
- Demonstrable experience writing digital and social media content
- GCSE Maths and English (Grade C/4 or above) or equivalent
- SEO or digital marketing certification desirable but not essential
Your Experience
- Strong professional content writing experience across web, social media, PR/news, and print formats
- Demonstrated ability to write optimised digital content
- Highly skilled at interviewing subject matter experts and asking detailed, structured questions
- Strong analytical thinking and curiosity about how products and systems work
- Excellent written English, grammar, and editing ability
- SEO and digital content structuring knowledge
- Comfortable working with engineers and technical specialists
- Detail-oriented and accuracy-driven
- Able to handle technical terminology and standards documentation
- Strong organisational and deadline management skills
- Collaborative and professional communication style
- Genuine interest in manufacturing, engineering, or construction products
- Interest or prior exposure to the steel door industry or related sectors preferred
Pay range and compensation package
The role will pay £28,000-£30,000 depending on experience. There are 24 holidays, increasing to 28 within 4 years, plus the 8 bank holidays. Cash Health Plan.
Content Writer in Edinburgh employer: Metador Ltd
Metador is an exceptional employer that offers a dynamic and hands-on work environment for its Production Manager role in Middlesbrough. With a strong focus on employee growth, you will have the opportunity to shape production processes and lead a dedicated team, all while enjoying competitive benefits such as a quarterly bonus scheme and a health cash plan. Join us to make a meaningful impact in a growing manufacturing business that values accountability, teamwork, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Metador Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Metador Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Metador Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Metador Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Writer in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Metador Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Metador Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Metador Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Metador Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Metador Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Metador Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
