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For Companies At a Glance
- Tasks: Create engaging, SEO-optimised content for websites, social media, and marketing campaigns.
- Company: Join a growing marketing team in a dynamic Middlesbrough company.
- Benefits: Competitive salary, 24 holidays, health plan, and career growth opportunities.
- Other info: Collaborate with engineers and technical teams in a supportive environment.
- Why this job: Make an impact by translating complex info into clear, engaging content.
- Qualifications: Degree in relevant field and strong writing skills required.
The predicted salary is between 28000 - 30000 £ per year.
About the Company
This is a great time to join a growing company, based in Middlesbrough, into an established but growing Marketing team.
About the Role
The Content Writer is responsible for producing accurate, high-quality, optimised written content across multiple channels including websites, social media, news articles, brochures, technical documents, and marketing campaigns. The role translates complex engineering and manufacturing information into clear, engaging, and commercially effective content tailored to each platform and audience. This role is critical in ensuring that all published content reflects technical accuracy, regulatory compliance, and strong brand positioning. The postholder will work closely with technical, engineering, and production teams, proactively asking detailed questions and extracting specialist knowledge to develop authoritative, search-optimised and audience-focused content.
Responsibilities
- Content Development (Multi-Channel)
- Produce high-quality, optimised written content for:
- Website pages and landing pages
- Social media platforms (LinkedIn, industry channels, campaign posts)
- News articles and press releases
- Brochures and product literature
- Case studies and project profiles
- Technical guides and specifications
- Blogs and thought-leadership articles
- Write SEO-optimised web content using keyword and topic guidance
- Structure web content for readability, search performance, and conversion
- Produce platform-optimised social media copy with appropriate hooks, clarity, and calls to action
- Support campaign messaging across web, social, and email channels
- Optimise headlines, meta descriptions, and article structures where required
- Monitor and refine content based on performance feedback
- Work closely with engineering, technical, compliance, and production teams to gather detailed subject matter information
- Conduct structured interviews with technical staff to extract accurate and usable content
- Ask precise, detailed follow-up questions to ensure full understanding of products, processes, standards, and certifications
- Validate technical claims and data before publication
- Build strong working relationships with subject matter experts across the business
- Support the Marketing Manager in executing content and campaign strategy
- Develop news stories, company announcements, and PR-ready articles
- Assist with bid and tender content where required
- Develop customer and project case studies
- Support product launches with coordinated multi-channel content
- Contribute ideas for content themes and campaigns aligned with commercial priorities
- Ensure all content is factually correct and technically validated
- Align content with regulatory, certification, and compliance standards relevant to steel doors and fire safety products
- Maintain document control and version accuracy where required
- Follow internal brand and communication guidelines
Results/Measurables
- Volume and quality of multi-channel content delivered to deadline
- SEO performance and engagement metrics for web content
- Social media content engagement and reach
- Accuracy and technical validity of published materials
- Contribution to campaign and product launch content
- Internal stakeholder satisfaction (technical and marketing teams)
- Reduction in post-publication technical corrections
Qualifications
- Degree or equivalent experience in Marketing, Communications, Journalism, Technical Writing, or similar
- Proven experience in a professional content writing role
- Experience writing for manufacturing, construction, engineering, or technical sectors desirable
- Demonstrable experience writing digital and social media content
- GCSE Maths and English (Grade C/4 or above) or equivalent
- SEO or digital marketing certification desirable but not essential
Your Experience
- Strong professional content writing experience across web, social media, PR/news, and print formats
- Demonstrated ability to write optimised digital content
- Highly skilled at interviewing subject matter experts and asking detailed, structured questions
- Strong analytical thinking and curiosity about how products and systems work
- Excellent written English, grammar, and editing ability
- SEO and digital content structuring knowledge
- Comfortable working with engineers and technical specialists
- Detail-oriented and accuracy-driven
- Able to handle technical terminology and standards documentation
- Strong organisational and deadline management skills
- Collaborative and professional communication style
- Genuine interest in manufacturing, engineering, or construction products
- Interest or prior exposure to the steel door industry or related sectors preferred
Pay range and compensation package
The role will pay £28,000-£30,000 depending on experience. There are 24 holidays, increasing to 28 within 4 years, plus the 8 bank holidays. Cash Health Plan.
Content Writer in Coventry employer: Metador Ltd
Contact Detail:
Metador Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best writing samples. We want to demonstrate our ability to produce high-quality, optimised content that aligns with what employers are looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its content style. We should be ready to discuss how we can translate complex information into engaging content that meets their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our submissions to highlight how our experience aligns with the role.
We think you need these skills to ace Content Writer in Coventry
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that match the Content Writer role. Highlight your ability to translate complex information into engaging content, as this is key for us at StudySmarter.
Showcase Your Writing Skills: Include samples of your best work that demonstrate your writing style and versatility across different formats. We want to see how you can adapt your tone and structure to suit various platforms, so don’t hold back!
Be Detail-Oriented: Pay attention to the details in your application. Ensure there are no typos or grammatical errors, as we value accuracy and professionalism. This reflects your commitment to quality, which is crucial for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Metador Ltd
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with the types of content the company produces. Review their website, social media channels, and any recent articles or press releases. This will help you understand their tone and style, and you can even bring up specific examples during the interview to show your enthusiasm.
✨Prepare for Technical Questions
Since the role involves translating complex technical information, be ready to discuss how you would approach this task. Brush up on relevant terminology and think about how you would explain intricate concepts in simple terms. You might even want to prepare a few examples of how you've done this in the past.
✨Showcase Your SEO Knowledge
As the role requires writing SEO-optimised content, be prepared to discuss your experience with SEO strategies. Bring examples of how you’ve successfully used keywords, structured content for readability, and improved engagement metrics. This will demonstrate your ability to contribute to the company's digital presence.
✨Ask Insightful Questions
Interviews are a two-way street, so come armed with questions that show your interest in the role and the company. Ask about their content strategy, how they measure success, or what challenges they face in content creation. This not only shows your curiosity but also helps you gauge if the company is the right fit for you.