At a Glance
- Tasks: Create engaging content for websites, social media, and marketing campaigns.
- Company: Join a growing marketing team in a dynamic Middlesbrough company.
- Benefits: Competitive salary, 24 holidays, health plan, and career growth.
- Other info: Collaborative environment with opportunities to work closely with experts.
- Why this job: Make an impact by translating complex info into clear, engaging content.
- Qualifications: Degree in relevant field and strong writing skills required.
The predicted salary is between 28000 - 30000 £ per year.
About the Company
This is a great time to join a growing company, based in Middlesbrough, into an established but growing Marketing team.
About the Role
The Content Writer is responsible for producing accurate, high-quality, optimised written content across multiple channels including websites, social media, news articles, brochures, technical documents, and marketing campaigns. The role translates complex engineering and manufacturing information into clear, engaging, and commercially effective content tailored to each platform and audience. This role is critical in ensuring that all published content reflects technical accuracy, regulatory compliance, and strong brand positioning. The postholder will work closely with technical, engineering, and production teams, proactively asking detailed questions and extracting specialist knowledge to develop authoritative, search-optimised and audience-focused content.
Responsibilities
- Content Development (Multi-Channel)
- Produce high-quality, optimised written content for:
- Website pages and landing pages
- Social media platforms (LinkedIn, industry channels, campaign posts)
- News articles and press releases
- Brochures and product literature
- Case studies and project profiles
- Technical guides and specifications
- Blogs and thought-leadership articles
- Adapt tone, structure, and format to suit platform, audience, and objective
- Translate complex technical and manufacturing information into clear, accurate, and engaging content
- Write both long-form and short-form content suitable for digital and print use
- Maintain consistency of terminology, messaging, and brand voice
- Digital & Content Optimisation
- Write SEO-optimised web content using keyword and topic guidance
- Structure web content for readability, search performance, and conversion
- Produce platform-optimised social media copy with appropriate hooks, clarity, and calls to action
- Support campaign messaging across web, social, and email channels
- Optimise headlines, meta descriptions, and article structures where required
- Monitor and refine content based on performance feedback
- Technical Liaison
- Work closely with engineering, technical, compliance, and production teams to gather detailed subject matter information
- Conduct structured interviews with technical staff to extract accurate and usable content
- Ask precise, detailed follow-up questions to ensure full understanding of products, processes, standards, and certifications
- Validate technical claims and data before publication
- Build strong working relationships with subject matter experts across the business
- Marketing & PR Support
- Support the Marketing Manager in executing content and campaign strategy
- Develop news stories, company announcements, and PR-ready articles
- Assist with bid and tender content where required
- Develop customer and project case studies
- Support product launches with coordinated multi-channel content
- Contribute ideas for content themes and campaigns aligned with commercial priorities
- Quality & Compliance
- Ensure all content is factually correct and technically validated
- Align content with regulatory, certification, and compliance standards relevant to steel doors and fire safety products
- Maintain document control and version accuracy where required
- Follow internal brand and communication guidelines
Results/Measurables
- Volume and quality of multi-channel content delivered to deadline
- SEO performance and engagement metrics for web content
- Social media content engagement and reach
- Accuracy and technical validity of published materials
- Contribution to campaign and product launch content
- Internal stakeholder satisfaction (technical and marketing teams)
- Reduction in post-publication technical corrections
Qualifications
- Degree or equivalent experience in Marketing, Communications, Journalism, Technical Writing, or similar
- Proven experience in a professional content writing role
- Experience writing for manufacturing, construction, engineering, or technical sectors desirable
- Demonstrable experience writing digital and social media content
- GCSE Maths and English (Grade C/4 or above) or equivalent
- SEO or digital marketing certification desirable but not essential
Your Experience
- Strong professional content writing experience across web, social media, PR/news, and print formats
- Demonstrated ability to write optimised digital content
- Highly skilled at interviewing subject matter experts and asking detailed, structured questions
- Strong analytical thinking and curiosity about how products and systems work
- Excellent written English, grammar, and editing ability
- SEO and digital content structuring knowledge
- Comfortable working with engineers and technical specialists
- Detail-oriented and accuracy-driven
- Able to handle technical terminology and standards documentation
- Strong organisational and deadline management skills
- Collaborative and professional communication style
- Genuine interest in manufacturing, engineering, or construction products
- Interest or prior exposure to the steel door industry or related sectors preferred
Pay range and compensation package
The role will pay £28,000-£30,000 depending on experience. There are 24 holidays, increasing to 28 within 4 years, plus the 8 bank holidays. Cash Health Plan.
Content Writer employer: Metador Ltd
Metador is an exceptional employer that offers a dynamic and hands-on work environment for its Production Manager role in Middlesbrough. With a strong focus on employee growth, you will have the opportunity to shape production processes and lead a dedicated team, all while enjoying competitive benefits such as a quarterly bonus scheme and a health cash plan. Join us to make a meaningful impact in a growing manufacturing business that values accountability, teamwork, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples, especially those that demonstrate your ability to simplify complex topics. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its content style. Be ready to discuss how you can adapt your writing to fit their brand voice and audience needs. We want to see your enthusiasm for their mission!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Content Writer
Some tips for your application 🫡
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences that match the Content Writer role. Highlight your ability to translate complex information into engaging content, as this is key for us at StudySmarter.
Showcase Your Writing Skills:Include samples of your best work that demonstrate your writing style and versatility across different formats. Whether it's web content, social media posts, or technical documents, we want to see how you can adapt your tone and structure.
Be Detail-Oriented:Pay attention to the details in your application. Ensure there are no typos or grammatical errors, as accuracy is crucial in our line of work. This will show us that you value quality and precision in your writing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at Metador Ltd
✨Know Your Content Inside Out
Before the interview, make sure you thoroughly understand the types of content you'll be producing. Familiarise yourself with the company's products and services, especially in the engineering and manufacturing sectors. This will help you speak confidently about how you can translate complex information into engaging content.
✨Showcase Your Writing Skills
Bring samples of your previous work that demonstrate your ability to write across different formats, such as blogs, social media posts, and technical documents. Tailor these samples to reflect the style and tone that aligns with the company’s brand voice, showing that you can adapt your writing to various audiences.
✨Prepare for Technical Questions
Expect to be asked about your experience working with technical subjects. Be ready to discuss how you've previously collaborated with engineers or technical teams to gather information. Highlight your ability to ask detailed questions and validate technical claims, as this is crucial for the role.
✨Demonstrate Your SEO Knowledge
Since the role involves writing SEO-optimised content, brush up on your SEO skills before the interview. Be prepared to discuss how you would approach keyword research, structuring web content for search performance, and optimising headlines and meta descriptions. Showing your understanding of digital marketing will set you apart.
