Metabolics Ltd

Founded in 1991 by registered osteopath Alison Astill-Smith, Metabolics Ltd is a GMP-certified, ISO 9001/14001 accredited supplement brand based in the UK. The company specializes in high-quality dietary supplements, offering over 300 SKUs without binders or fillers, and serves both direct-to-consumer and professional B2B channels. Currently led by Alison’s son Adam, who applies his engineering background to ensure precision and quality in operations, Metabolics Ltd is focused on scaling its DTC operations and integrating AI to enhance customer service.