At a Glance
- Tasks: Lead growth marketing strategies and optimise patient journeys for impactful healthcare outcomes.
- Company: Join a pioneering healthcare company redefining patient care and marketing.
- Benefits: Competitive salary, autonomy, and the chance to shape a world-class growth engine.
- Other info: Dynamic environment with high expectations and significant career growth opportunities.
- Why this job: Be at the forefront of healthcare innovation with a direct impact on patient lives.
- Qualifications: 8-12 years in growth marketing, with leadership experience in healthcare preferred.
The predicted salary is between 80000 - 100000 € per year.
The Head of Growth Marketing is a high-impact leadership role sitting at the intersection of performance marketing, clinical strategy, and patient operations. You are the architect of the growth engine, responsible for the entire patient journey from the first digital impression through to a booked and attended appointment. As a strategic partner to the Founders, you will operate across all levels of the organization: defining long-term brand strategy in the boardroom, optimizing Meta algorithms at the desk, and coaching agents on the Contact Centre floor to ensure every marketing dirham results in a life-changing patient outcome.
Key Responsibilities
- Revenue Accountability: Own the top‐line growth targets. You are responsible for the commercial success of the acquisition funnel and must justify all spend against realized revenue.
- Growth Roadmap & Team Leadership: Translate the Founders' vision into a scalable, data‐driven growth strategy. You will directly manage and scale the Growth Marketing and BD teams, fostering a culture of high performance and accountability.
- Business Development & Partnerships: Identify and secure high‐value strategic partnerships (e.g., insurance providers, corporate wellness, fitness hubs) to diversify acquisition channels beyond digital spend.
- Proactive Strategy & Agility: You do not wait for instructions. You are expected to anticipate market changes, regulatory shifts, and competitive threats, proactively pivoting the growth strategy to maintain market dominance.
- Executive Presence: Deliver high‐cadence, transparent "State of Growth" reports to the Board and Founders. You translate complex data into clear commercial narratives, focusing on EBITDA impact, unit economics (measuring and optimizing Customer Acquisition Cost and Lifetime Value), and market share.
- Cross‐Functional Orchestration: Act as the strategic bridge across the organization collaborating with Medical Staff to ensure clinical accuracy, the Product/Tech team to optimize the digital stack, and Finance to manage unit economics.
- Full‐Funnel Ownership: Develop and execute an omnichannel strategy across Meta, Google, TikTok, and SEO to drive high‐intent leads.
- Signal & Measurement Mastery: Lead the implementation of first‐party data strategies, including Server‐Side Tracking and Meta Conversions API (CAPI), to ensure data integrity in a privacy‐first landscape.
- Creative Testing Framework: Establish a high‐cadence testing engine for video‐first content (Reels/TikTok) and doctor‐led educational assets.
- Budget & Efficiency: Own the marketing budget end‐to‐end with a relentless focus on CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS.
- Lead Quality Scoring: Implement automated MQL/SQL scoring to optimize the funnel for high‐propensity, high‐value clinical treatments.
- The Bridge to Care: You own the Leads → Booked Appointment conversion rate. You are responsible for ensuring marketing interest translates into clinical reality.
- Operational Leadership: Lead and coach the Contact Centre team, setting elite standards for performance and patient experience quality.
- Scripting & Triage: Continuously refine objection‐handling guides and clinical triage scripts, ensuring agents convert with warmth, authority, and precision.
- Automated Workflows: Design and oversee the "Triple‐Touch" protocol (SMS, WhatsApp, and Call) to maximize appointment show‐rates.
- Speed to Lead: Maintain a sub‐5‐minute response target for all new inbound leads to capture intent at its peak.
- Call Answer Rate: Maintain an answer rate of > 95 % and an Average Speed to Answer (ASA) of.
- Conversion Benchmarks: Achieve and maintain a Lead‐to‐Booking conversion floor of 25 % – 40 % depending on the channel.
- No‐Show Management: Drive appointment show‐rates to > 85 % through rigorous outbound follow‐up and confirmation workflows.
- Ad Platforms: Meta Business Suite (CAPI), Google Ads (PMax), TikTok Ads Manager.
- Analytics: GA4, CRM (Salesforce/HubSpot), and Data Visualization (Tableau/Mixpanel).
- Telephony: CCaaS solutions (Genesys, Five9, or CloudTalk) for contact centre tracking.
Requirements
- 8‐12 + years in Growth or Performance Marketing, with at least 3 years in a senior leadership role.
- Proven track record of driving acquisition in Healthcare, Clinics, or HealthTech within the UAE/GCC.
- Hands‐on experience managing multi‐million dirham budgets with direct accountability to Founders or Boards.
- Proven experience leading or optimizing a Contact Centre, Sales, or Patient Services team.
The "Growth" DNA
- Revenue‐Obsessed: You don't care about clicks; you care about revenue, margins, and LTV.
- Radical Proactivity: You have a "founder's mindset"; you identify gaps before they become problems and move with extreme speed.
- Analytical & Creative: You can deep‐dive into a SQL database or a Python script, but you also know what makes a creative ad visual "stop the scroll."
- Agile Communicator: You can move seamlessly from a technical discussion with developers to a commercial negotiation with a corporate partner.
- You are a Strategic "Operator": You see the 30,000‐foot view but are obsessed with the details of a landing page's conversion rate.
- Commercially Sharp: You think in unit economics and profit‐first growth, not just "vanity metrics."
- Resilient: You thrive in high‐pressure, founder‐led environments where expectations are high and delivery is paramount.
Key Performance Indicators (KPIs)
- Total Monthly Revenue: Direct accountability for top‐line growth.
- Blended CAC vs. LTV: Ensuring sustainable, profitable patient acquisition.
- Partner‐Generated Revenue: Success and ROI of the Business Development & Partnership function.
- Lead‐to‐Patient Conversion %: The efficiency of the bridge between marketing and the clinic.
- Market Agility Score: Ability to test, learn, and scale new channels or strategies within tight timeframes.
Why This Role?
This is not a "business as usual" marketing job. It is a seat at the table of a company redefining healthcare. You will have the budget, the autonomy, and the team to build a world‐class growth engine in one of the world's most competitive markets.
Head of Growth and Performance Marketing in London employer: Metabolic
As the Head of Growth and Performance Marketing, you will join a dynamic team that thrives on innovation and collaboration in the heart of the UAE's healthcare sector. Our company fosters a culture of high performance, offering extensive growth opportunities and the autonomy to shape impactful strategies that directly improve patient outcomes. With a commitment to excellence and a focus on meaningful results, we provide a unique environment where your contributions can lead to life-changing experiences for patients and significant commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth and Performance Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Nail that interview prep! Research the company inside out, understand their growth strategies, and be ready to discuss how your experience aligns with their goals. Practise common interview questions and prepare some insightful ones of your own to show you’re genuinely interested.
✨Tip Number 3
Showcase your results! When discussing your past roles, focus on quantifiable achievements. Use metrics to demonstrate how you’ve driven growth or improved performance. This will help you stand out as a candidate who’s not just about ideas but also about delivering results.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you’re serious about joining our team. Plus, it gives you a chance to highlight your skills and experiences directly related to the role of Head of Growth and Performance Marketing.
We think you need these skills to ace Head of Growth and Performance Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Growth and Performance Marketing role. Highlight your achievements in growth marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills:Since this role is all about data-driven strategies, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive growth or optimise marketing campaigns in your previous roles.
Demonstrate Leadership Experience:As a leadership position, it’s crucial to highlight your experience in managing teams and driving performance. Share specific instances where you’ve led a team to success, especially in high-pressure environments.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can easily track its progress!
How to prepare for a job interview at Metabolic
✨Know Your Numbers
As the Head of Growth and Performance Marketing, you'll need to demonstrate a solid grasp of key metrics like CAC, LTV, and revenue targets. Brush up on your financial acumen and be ready to discuss how you've driven growth in previous roles using these metrics.
✨Showcase Your Strategic Mindset
This role requires a proactive approach to market changes and strategic thinking. Prepare examples of how you've anticipated market shifts or identified gaps in previous positions. Highlight your ability to pivot strategies quickly and effectively.
✨Demonstrate Cross-Functional Collaboration
You'll be working across various teams, so it's crucial to show that you can communicate and collaborate effectively. Share specific instances where you've successfully partnered with other departments, such as tech or medical staff, to achieve common goals.
✨Bring Creative Solutions to the Table
The role demands both analytical and creative skills. Be prepared to discuss innovative marketing campaigns you've led, especially those that involved testing and optimisation. Show how your creative ideas have translated into measurable results.
