Product Marketing Manager

Summary:

Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. You will have experience in digital advertising/monetization product management or marketing, an understanding of the digital advertising/marketing industry, and an understanding of how trust, safety, and integrity are critically important to product development. You should be able to drive cross-functional work to deliver results within a fast-paced environment.The Product Marketing Manager will be responsible for driving market requirements and launch plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have experience with cross-functional collaboration, experience using data to inform product decisions, and experience communicating strategies and recommendations to technical and non-technical stakeholders, as well as the ability to prioritize and manage concurrent projects based on impact and deadlines and experience working in ambiguity.

Required Skills:

Product Marketing Manager Responsibilities:

1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering




2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products




3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner




4. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning




5. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale




6. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Minimum Qualifications:

Minimum Qualifications:

1. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives




2. Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues




3. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace




4. Experience communicating effectively with technical, business, and external stakeholders

Preferred Qualifications:

Preferred Qualifications:

1. Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative




2. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




3. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




4. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Industry:

Internet

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