At a Glance
- Tasks: Lead innovative marketing initiatives and engage with diverse stakeholders across EMEA.
- Company: Join Meta, a leader in connecting people and businesses through technology.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a commitment to ethical AI practices.
- Why this job: Make a real impact by driving business growth with cutting-edge marketing strategies.
- Qualifications: 10+ years in B2B marketing with a focus on data-driven strategies and AI integration.
The predicted salary is between 50000 - 70000 £ per year.
Meta is seeking an experienced Business Marketing Manager to join its Business Marketing team in EMEA. The Business Marketing team is the engine that grows Meta's business at scale in our main EMEA markets. We are passionate about helping businesses, brands, agencies, partners and other industry stakeholders understand the ways in which Meta can help them achieve their objectives and growth, and are constantly looking for new ways to inspire and educate the industry in informative, scaled and innovative ways. We are looking for an experienced B2B marketer to help us build and deliver amazing marketing initiatives covering all Meta's solutions for Business.
Our teams work closely with companies and agencies, in a variety of industries, who use Meta's platforms as a key part of their growth and marketing strategy. This position will be responsible for executing our business marketing strategy, developing outstanding marketing executions using multiple marketing channels, targeting a wide range of audiences: big companies, advertisers, agencies, key industry organizations and influencers. Some examples include executing integrated business marketing initiatives, hosting in-person and virtual events, producing thought leadership content and running programs, webinars, training and campaigns.
Responsibilities- Deliver best-in-class marketing activations across the full funnel events, campaigns, programs, training, and content working closely with business teams and leveraging AI-integrated workflows to move at speed and quality.
- Develop and drive multi-regional integrated marketing programs with a vertical focus, contributing to global and EMEA strategic priorities by focusing on the biggest opportunities that drive the greatest value for businesses and Meta.
- Own and project-manage initiatives with ownership and initiative across a loosely defined area of work, proactively generating incremental revenue and meaningful impact.
- Apply data-driven marketing strategies to hypothesize, test, measure, optimize, and scale initiatives.
- Engage leaders to gain buy-in and support for new directions, and demonstrate measurable AI-driven impact.
- Partner with internal teams and external agencies to ensure high-quality delivery.
- Challenge the status quo by seeking innovative ways to elevate marketing impact.
- Document, report, and communicate tangible impact in review forums with leadership, demonstrating clear ROI through data-backed insights.
- 10+ years of experience developing and executing data-driven B2B/Enterprise marketing strategies to drive growth and measurable results.
- Ability to craft data-driven narratives that communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Proven ability to juggle multiple initiatives and priorities, staying focused on the highest-impact opportunities.
- Comfortable with ambiguity, using data insights and AI tools to adapt and refine strategies in real-time across international teams.
- Experience working in a fast-paced, global marketing environment where quick decisions and a strategic, impact-driven approach are essential.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
- Demonstrated experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.
- Demonstrated ongoing AI skill development and staying current with emerging AI technologies.
- BA/BS degree in Marketing, Business, Communications, or relevant field.
- B2B marketing experience in the tech sector.
- Experience adhering to and implementing responsible, ethical AI practices.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Business Marketing Manager, EMEA employer: Meta
Meta is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. With a strong focus on employee growth, Meta provides numerous opportunities for professional development, particularly in the rapidly evolving field of AI-driven marketing. Employees benefit from a diverse and inclusive environment, competitive compensation, and the chance to be at the forefront of transformative technology that shapes the future of social connection.
StudySmarter Expert Advice🤫
We think this is how you could land Business Marketing Manager, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Meta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Meta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Meta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Meta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Marketing Manager, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Meta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Meta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Meta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Meta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Meta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Meta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
