Senior Marketing Manager

Senior Marketing Manager

This is an opportunity for an experienced marketing leader to take ownership of brand and media strategy for a high-profile retail brand, with significant budgets, major media partnerships and the freedom to shape how campaigns drive commercial growth. If you’ve got strong above-the-line media experience and enjoy combining strategic thinking with hands-on leadership, this is a role worth exploring.

As Senior Marketing Manager, you’ll lead the marketing strategy for a core brand, bringing together media, brand campaigns and CRM to deliver a joined-up approach that builds awareness, drives performance and strengthens customer relationships.

With responsibility for multi-million pound budgets, agency partnerships and the development of talented teams, this role offers real scope to influence decisions, test new approaches and make a tangible impact on a well-known retail brand.

About You:

• Proven client-side experience in above-the-line media planning and buying, including TV, radio and outdoor, ideally within a retail business.
• Strong track record of developing media strategies that build brands and deliver against commercial objectives.
• Experience managing significant, £million-plus marketing or media budgets, balancing investment, effectiveness and innovation.
• Confident leading, developing and motivating teams, with a collaborative approach to getting the best from people.
• Commercially minded, with the ability to take a big-picture view of campaigns and understand how channels work together.
• Experienced in managing agencies and senior stakeholders, building strong relationships and influencing decisions across a business.

What You’ll Be Doing:

• Leading brand and performance campaign strategy, ensuring activity supports key business and brand objectives.
• Owning media strategy, planning, buying and measurement across a broad channel mix, including above-the-line media.
• Managing significant media budgets, identifying opportunities to improve effectiveness and trial new approaches.
• Leading media agency relationships and developing high-profile external partnerships that strengthen brand impact.
• Overseeing CRM strategy and customer journeys, delivering personalised communications throughout the customer lifecycle.
• Leading and developing media and CRM teams, working with colleagues across the business to deliver coordinated, effective marketing.

Where You’ll Be Based:

The role is based in South Yorkshire, with hybrid working and ideally around three days a week in the office. Flexibility is important, as the working week can be unpredictable, with in-person meetings involving internal teams and agencies, as well as occasional travel to London or elsewhere.

What’s On Offer:

• A financial package of up to c£75,000 and additional benefits.
• A senior role with ownership of significant media investment and strategic decision-making.
• The opportunity to lead high-profile campaigns and work with major media partners.
• Responsibility for developing talented teams and influencing marketing across a recognised retail brand.

Your application and interest in this Senior Media Manager vacancy will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.

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