At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok for real impact.
- Company: Join a fast-growing performance marketing team with a focus on innovation.
- Benefits: Enjoy hybrid working, strong benefits, and clear performance ownership.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Make decisions that directly influence lead volume and commercial outcomes.
- Qualifications: 2+ years in paid social campaigns with a solid grasp of performance marketing.
The predicted salary is between 35000 - 45000 £ per year.
Want to take ownership of paid social campaigns where your decisions directly impact lead volume, cost per acquisition and real commercial outcomes? This is a chance to join a fast-growing performance marketing team where Meta and TikTok media buying sits at the core of how the business scales. You’ll work across regulated, high-intent acquisition campaigns in a hybrid setup with strong benefits and clear performance ownership.
About You:
- 2+ years’ experience running paid social campaigns (Meta and/or TikTok essential)
- Strong understanding of performance marketing, testing and optimisation at scale
- Confident working with data to make fast, commercial decisions
- Experience in lead generation or high-volume direct response environments
What You'll Be Doing:
- Managing and optimising paid social campaigns across Meta, TikTok and Reddit
- Building and improving account structure, testing frameworks and optimisation plans
- Working closely with creative and data teams to improve CPL and CPA performance
- Monitoring performance data and producing clear, actionable reporting
Where You'll Be Based:
Hybrid working with a Leeds-based office, commutable from Bradford, Wakefield, Harrogate, Huddersfield and surrounding areas.
Paid Social Campaign Lead - Meta & TikTok | Hybrid Role employer: MET Marketing Recruitment
Join a dynamic and innovative performance marketing team that values your expertise in paid social campaigns, particularly on Meta and TikTok. With a hybrid working model based in Leeds, you'll enjoy a supportive work culture that prioritises employee growth through continuous learning and collaboration. Benefit from competitive perks and the opportunity to make a tangible impact on the company's success while working alongside passionate professionals in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Campaign Lead - Meta & TikTok | Hybrid Role
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid social campaigns. We love seeing real results, so make sure to highlight your impact on lead volume and cost per acquisition.
✨Tip Number 3
Prepare for interviews by brushing up on performance marketing trends and data analysis techniques. We want to see you confidently discuss how you optimise campaigns and make data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who are ready to take ownership of their work.
We think you need these skills to ace Paid Social Campaign Lead - Meta & TikTok | Hybrid Role
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your 2+ years of experience running paid social campaigns, especially on Meta and TikTok. We want to see how your past work has led to real commercial outcomes, so don’t hold back!
Be Data-Driven:Since we’re all about performance marketing, it’s crucial to demonstrate your confidence in working with data. Share examples of how you've used data to make fast, effective decisions that improved campaign performance.
Tailor Your Application:Take a moment to tailor your application to the role. Mention specific skills or experiences that align with managing and optimising campaigns across Meta, TikTok, and Reddit. We love seeing candidates who take the time to connect their background to what we do!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at MET Marketing Recruitment
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Meta and TikTok. Be ready to discuss specific campaigns you've run, what worked, what didn’t, and how you optimised them. This shows you’re not just familiar with the platforms but have hands-on experience that can directly benefit the team.
✨Data is Your Best Friend
Since the role involves making data-driven decisions, come prepared with examples of how you've used data to optimise campaigns. Think about metrics like cost per lead and acquisition, and be ready to explain how you’ve improved these figures in past roles.
✨Showcase Your Creative Collaboration
This position requires working closely with creative and data teams. Prepare to share instances where you’ve collaborated effectively with others to enhance campaign performance. Highlight any successful projects that resulted from teamwork.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current challenges the team faces with their paid social campaigns or how they measure success. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.
