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- Tasks: Lead go-to-market strategies and drive user acquisition for a mission-driven organisation.
- Company: Join a purpose-driven start-up focused on recovery and behavioural change.
- Benefits: Competitive salary, bonus potential, and opportunities for career growth.
- Why this job: Make a real impact while combining marketing and product leadership in a dynamic environment.
- Qualifications: Experience in product, marketing, or growth roles, ideally in health or digital services.
- Other info: Fully remote role with a chance to shape the future of a growing brand.
The predicted salary is between 50000 - 75000 £ per year.
This is a unique, purpose driven, subscription-based organisation who aid recovery from addiction and support behavioural change. With entrepreneurial leaders who have founded and successfully grown multiple digital businesses, this start-up role offers the rare opportunity to combine product ownership, marketing and business leadership. You will own go-to-market strategy across the UK, Europe and the US, drive user acquisition and retention, and shape the customer experience, acting as a business unit leader with accountability for both growth and impact.
About You
- An entrepreneurial attitude: driven to test and learn and always hungry to develop and grow products and your own experience.
- Managerial level experience in product, marketing, growth, or business lead roles, ideally in health, wellness, or digital services.
- Proven understanding of consumer focused, digital, go-to-market strategies and acquisition channels across digital (paid and organic), partnerships, and email.
- Data-driven, confident with analytics and KPIs like CAC, activation, churn, and growth.
- Strong storyteller who can craft compelling product narratives that resonate with users.
- Leadership experience, able to mentor junior teammates, contractors and resources.
- Solution focused and efficiency led using automation, technology and AI across tasks.
- Empathetic, user-centric, and mission-aligned, with a passion for supporting behaviour change.
What You Will Be Doing
- Leading go-to-market planning including content, PR, partnerships, promotional activity and digital advertising.
- Developing product messaging, USPs and campaigns that drive adoption and engagement.
- Owning and optimising acquisition channels (SEO, PPC and Social) to deliver cost-effective growth.
- Mapping and improving the end-to-end customer journey using feedback and insights.
- Setting and owning unit-level OKRs linked to growth, retention, and product adoption.
- Collaborating across product, design, content, and operations to deliver improvements.
- Driving efficiency and mentoring others to high performance.
Where You Will Be Based
This is a fully remote Product Lead role with a requirement to be based in the UK.
How You Will Be Rewarded
Alongside a basic salary of £50-75k depending on experience, you will be part of the launch team for this business and have the scope for excellent bonus potential as well as opportunities for expansion both with this business and other aligned businesses in a wider portfolio. This is a mission-driven role for someone who wants to combine commercial impact with meaningful work. If you are a product marketer ready to take ownership of growth and customer experience while leading a fast-evolving brand, apply now.
GTM Product & Marketing Lead in London employer: MET Marketing Recruitment
Contact Detail:
MET Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Product & Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. We all love a good narrative, so make sure yours highlights your entrepreneurial spirit and leadership experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission-driven team.
We think you need these skills to ace GTM Product & Marketing Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about combining product ownership with marketing and making a real impact in the health and wellness space.
Tailor Your Experience: Make sure to highlight your relevant experience in product, marketing, or growth roles. We love seeing how your background aligns with our mission-driven approach, so don’t hold back on those achievements that showcase your entrepreneurial spirit!
Be Data-Driven: Since we’re all about analytics, include specific metrics and KPIs from your past roles. Show us how you’ve driven user acquisition and retention through data-driven strategies – it’ll really make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our go-to-market strategy!
How to prepare for a job interview at MET Marketing Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the product and its market. Familiarise yourself with the unique selling points (USPs) and how they align with user needs. This will help you articulate your vision for go-to-market strategies effectively.
✨Showcase Your Data Skills
Be prepared to discuss your experience with analytics and KPIs like CAC, activation, and churn. Bring examples of how you've used data to drive decisions in previous roles. This will demonstrate your data-driven mindset, which is crucial for this position.
✨Craft Compelling Narratives
As a strong storyteller, think about how you can present your past experiences in a way that resonates with the mission of the organisation. Prepare anecdotes that highlight your ability to create engaging product messaging and campaigns that drive user engagement.
✨Emphasise Your Leadership Experience
Since this role involves mentoring junior teammates, be ready to share examples of your leadership style. Discuss how you've successfully guided teams in the past and how you plan to foster a high-performance culture in this new role.
