At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok for real commercial impact.
- Company: Join a fast-growing performance marketing team with a focus on innovation.
- Benefits: Enjoy hybrid working, strong benefits, and clear performance ownership.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Make impactful decisions that drive lead volume and cost efficiency.
- Qualifications: 2+ years in paid social campaigns with a solid grasp of performance marketing.
The predicted salary is between 35000 - 45000 £ per year.
Want to take ownership of paid social campaigns where your decisions directly impact lead volume, cost per acquisition and real commercial outcomes? This is a chance to join a fast-growing performance marketing team where Meta and TikTok media buying sits at the core of how the business scales. You’ll work across regulated, high-intent acquisition campaigns in a hybrid setup with strong benefits and clear performance ownership.
About You:
- 2+ years’ experience running paid social campaigns (Meta and/or TikTok essential)
- Strong understanding of performance marketing, testing and optimisation at scale
- Confident working with data to make fast, commercial decisions
- Experience in lead generation or high-volume direct response environments
What You'll Be Doing:
- Managing and optimising paid social campaigns across Meta, TikTok and Reddit
- Building and improving account structure, testing frameworks and optimisation plans
- Working closely with creative and data teams to improve CPL and CPA performance
- Monitoring performance data and producing clear, actionable reporting
Where You'll Be Based:
Hybrid working with a Leeds-based office, commutable from Bradford, Wakefield, Harrogate, Huddersfield and surrounding areas.
Paid Social Campaign Lead - Meta & TikTok | Hybrid Role in Leeds employer: MET Marketing Recruitment
Join a dynamic and innovative performance marketing team that values your expertise in paid social campaigns, particularly on Meta and TikTok. With a hybrid working model based in Leeds, you'll enjoy a supportive work culture that prioritises employee growth through continuous learning and collaboration, alongside competitive benefits that enhance your work-life balance. This role offers the unique opportunity to make impactful decisions that drive real commercial outcomes, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Campaign Lead - Meta & TikTok | Hybrid Role in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. We can’t stress enough how personal connections can lead to job opportunities, so don’t be shy!
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past campaigns, especially those on Meta and TikTok. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing and data analysis. We recommend using the STAR method to structure your answers – it’s a game changer!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social Campaign Lead - Meta & TikTok | Hybrid Role in Leeds
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your 2+ years of experience running paid social campaigns, especially on Meta and TikTok. We want to see how your past roles have prepared you for this position, so don’t hold back!
Data is Key:Since we’re all about performance marketing, demonstrate your confidence in working with data. Share examples of how you've used data to make quick, impactful decisions in your previous campaigns.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background to what we’re looking for.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at MET Marketing Recruitment
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Meta and TikTok. Understand their advertising features, audience targeting options, and how to optimise campaigns for lead generation. Being able to discuss specific strategies you've used in the past will show that you're not just familiar with these platforms, but that you can leverage them effectively.
✨Showcase Your Data Skills
Since this role involves making data-driven decisions, be prepared to talk about how you've used data in previous campaigns. Bring examples of how you've monitored performance metrics, adjusted strategies based on insights, and ultimately improved cost per acquisition (CPA) or cost per lead (CPL). This will demonstrate your analytical mindset.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific campaign challenges. Think about scenarios like underperforming ads or budget constraints. Prepare structured responses that highlight your problem-solving skills and your ability to adapt strategies quickly to achieve commercial outcomes.
✨Collaborate and Communicate
This role requires working closely with creative and data teams, so be ready to discuss how you’ve collaborated in the past. Share examples of how you’ve communicated campaign needs or feedback effectively. Highlighting your teamwork skills will show that you can thrive in a hybrid setup and contribute positively to the team dynamic.
