At a Glance
- Tasks: Lead demand generation and create impactful marketing campaigns that drive growth.
- Company: Dynamic tech company in North Yorkshire, embracing change and innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative team culture with excellent career advancement opportunities.
- Why this job: Shape marketing strategies and make a real impact in a fast-paced environment.
- Qualifications: Proven B2B marketing experience with strong campaign execution skills.
The predicted salary is between 35000 - 45000 £ per year.
A North-Yorkshire based technology company are looking for a
Senior Marketing Manager to join their marketing team, with a key focus on demand generation and leading campaigns!
This is an exciting opportunity to play a pivotal role in shaping demand generation strategy within a business that is going through a period of exciting change.
Working across the full marketing mix, you'll develop integrated campaigns that generate pipeline, strengthen market presence and support the sales cycle from awareness through to conversion.
This is a hands-on role suited to an experienced B2B marketer who enjoys combining strategic thinking with campaign execution and thrives in a collaborative, fast-paced marketing team.
About You
- Proven experience in a senior B2B marketing, demand generation or campaign marketing role.
- Strong understanding of the full marketing mix and driving commercial growth through marketing.
- Experience developing and delivering integrated campaigns that generate pipeline.
- Commercially minded with experience analysing campaign performance and using data to optimise future activity.
- Comfortable managing agencies, budgets and multiple projects.
- Excellent communication and stakeholder management skills, with the ability to build strong company-wide relationships.
- Experience within technology, complex B2B services and adjacent sectors desired.
- What You’ll Be Doing
- Developing and delivering the demand generation and campaign strategy aligned to business growth objectives.
- Creating integrated online and offline campaigns that increase brand awareness, engagement and qualified pipeline.
- Building full-funnel marketing programmes that support lead generation, nurture activity and customer acquisition.
- Translating customer insights and market trends into compelling campaign themes and content.
- Working closely with sales teams to ensure marketing activity supports commercial objectives and lead conversion.
- Managing relationships with strategic partners and identifying opportunities for joint marketing initiatives.
- Coordinating external agencies to maximise campaign delivery and performance.
- Managing campaign budgets and measuring ROI across a range of marketing activities.
- Reporting on campaign performance, using data and insight to continuously improve results.
- Collaborating with the wider marketing team to deliver integrated campaigns and support broader business objectives.
- Where You’ll Be Based
The role is based in Harrogate with hybrid working available.
It is easily accessible for candidates based in Harrogate, Leeds, York, Wetherby, Knaresborough and the surrounding areas, a car would be beneficial as public transport is limited.
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Senior Marketing Manager (Demand Gen & Campaigns) in Harrogate employer: MET Marketing Recruitment
At MET Marketing Recruitment, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture in the heart of West Yorkshire. Our team enjoys comprehensive benefits, ongoing professional development opportunities, and the chance to make a tangible impact on the digital presence of a nationwide showroom network. Join us to grow your skills in a supportive environment that values creativity and proactive contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Demand Gen & Campaigns) in Harrogate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MET Marketing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MET Marketing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MET Marketing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MET Marketing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Demand Gen & Campaigns) in Harrogate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MET Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MET Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about MET Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MET Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MET Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MET Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
