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- Tasks: Lead marketing strategies and manage a dynamic team for Merz Aesthetics.
- Company: Join Merz Aesthetics, a pioneer in aesthetic medicine since 1953.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and great development opportunities.
- Why this job: Shape the future of aesthetics while collaborating with global teams and driving innovation.
- Qualifications: Requires leadership skills, marketing experience, and a relevant degree.
- Other info: Be part of a mission to enhance wellness through aesthetic treatments.
The predicted salary is between 43200 - 72000 £ per year.
Lead the marketing, digital and medical education team to develop and implement the strategic and operational marketing plans for Merz Aesthetics in the UK and Ireland. Provide insights, knowledge, guidance and facilitate the development and implementation of sustainable and compliant short and long-term plans to meet the company’s commercial objectives. Deliver in collaboration with appropriate internal and external stakeholders.
This role will be required to understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
MAIN RESPONSIBILITIES
- Lead the development and maintenance of the Merz Aesthetics brands and the short and long-term marketing, digital and medical education planning and approval process, ensuring contribution and alignment with Country Manager, Finance Medical and Sales functions.
- Lead the implementation of the Aesthetics marketing, digital and medical education plans.
- Represent Aesthetics UK&I at a Regional and Global level, importing and exporting marketing insights and best practices.
- Actively contribute to the Aesthetics UK&I leadership team, shaping the business.
- Lead the performance of the Aesthetics UK&I Marketing, Digital and Medical Education team.
KEY WORKING RELATIONSHIPS
- Build and maintain a network of external customers and market influencers to inform strategy and support effective implementation of the marketing plan.
- Close cross-functional working across Marketing, Medical and Sales Leadership Team.
- Close working relationship with EMEA & Global Marketing and EMEA & Global Medical Affairs.
- Lead the team to recruit and retain top quality marketing, market research, digital and PR agencies to assist in the development and implementation of high quality campaigns and materials.
QUALIFICATIONS, EXPERIENCE & KNOWLEDGE
- Developed leadership and people management skills.
- Business/Marketing or life science graduate.
- PMCPA representative's exam pass.
- Post graduate marketing qualification – CIM or equivalent.
- Sales experience within the pharmaceutical industry.
- Significant marketing and people management experience.
- Experienced Commercial signatory (MHRA/PMCPA) across multiple therapy areas.
- Digital expertise – experience in planning and managing digital channels.
- Customer engagement skills - ability to understand systems, processes and resources available internally and to bring in the right expertise at the right time to drive commercial sales success.
- Excellent planning and prioritisation skills.
- Good level of financial acumen.
- Advanced presentation skills.
- Confident, quick thinking, responsive and solution oriented.
COMPETENCY REQUIREMENTS
- Teamwork.
- Passion for results.
- Personal Accountability.
- Open and Transparent.
- Developing Self.
- Innovation.
OUR BENEFITS
- 25 days Annual Leave, increasing with length of Service.
- Private Medical Insurance.
- Life Assurance Cover.
- Dental Care.
- Pension Scheme.
- Enhanced Maternity Scheme.
- Cycle Scheme.
- Employee Referral Scheme.
- Eyecare Vouchers.
- Health Vitamins.
- Collaboration in multi-functional international teams.
- Great development opportunities and on the job training.
ABOUT US
Since creating one of the first anti-wrinkle moisturising creams in 1953, Merz has been a driver in innovation in the field of aesthetic medicine. We continue to expand our leadership in medical aesthetics through the unique treatment solutions we provide and our global professional training and education platforms. We believe aesthetic medicine is an integral part of wellness and self-care, and whether a patient’s goal is rejuvenation or prevention, the real outcome of an aesthetic treatment is how they feel. Merz Aesthetics is committed to advancing medicine in aesthetics, striving to fulfil Merz’ vision: To help people look better, feel better, and live better. We offer an aesthetic portfolio with a range of treatment options (device and injectables) that allows Healthcare Professionals to use Merz Aesthetics technologies to treat a broad range of patients’ concerns. Our comprehensive product offering ranges from a full line of dermal fillers and skin-tightening and lifting device.
Marketing Director employer: Merz Aesthetics UK and Ireland
Contact Detail:
Merz Aesthetics UK and Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the aesthetics and pharmaceutical industries. Attend relevant conferences or webinars to connect with potential colleagues and industry leaders who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and medical education within the aesthetics sector. Being knowledgeable about current strategies will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and tools you've used in previous roles to track marketing performance. Highlighting your analytical skills will show that you can translate data into actionable insights, which is crucial for this position.
✨Tip Number 4
Research Merz Aesthetics thoroughly, including their product offerings and recent developments. Understanding their brand and values will allow you to tailor your discussions and show genuine interest in contributing to their mission.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Director position. Understand the key responsibilities and qualifications required, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, digital strategies, and team leadership. Emphasise any specific achievements in the pharmaceutical or aesthetics industry that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for aesthetics and your understanding of the market. Discuss how your skills and experiences make you a perfect fit for leading the marketing team at Merz Aesthetics.
Highlight Key Metrics: In your application, mention specific metrics or results from previous roles that demonstrate your ability to drive marketing success. This could include campaign performance, market research insights, or team achievements.
How to prepare for a job interview at Merz Aesthetics UK and Ireland
✨Understand the Company and Its Products
Before the interview, make sure to research Merz Aesthetics thoroughly. Familiarise yourself with their product offerings, recent innovations, and market position. This knowledge will help you demonstrate your genuine interest in the company and its mission during the interview.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to lead teams effectively. Prepare examples of how you've successfully managed teams in the past, highlighting your ability to inspire and motivate others. Be ready to discuss your approach to developing talent and fostering collaboration.
✨Prepare for Strategic Discussions
Given the role's focus on strategic marketing plans, be prepared to discuss your experience with market research, competitor analysis, and campaign performance metrics. Think of specific instances where your insights led to actionable strategies that drove results.
✨Demonstrate Digital Expertise
With digital channels being a key part of the role, be ready to talk about your experience in managing digital marketing campaigns. Share examples of successful digital strategies you've implemented and how they contributed to overall business objectives.
