Head of Sales and Marketing

Pay: £45,000.00-£50,000.00 per year

Job Description:

Head of Sales & Marketing: Mersey Raw

Location: Bootle, Merseyside | £50k + performance bonus + pension

Mersey Raw is an ambitious, fast-growing natural pet food company on a mission: “To make pets healthier”. We believe that the pet food industry’s default range of kibble and conventional foods is making pets sick. Our natural, healthy raw diet helps pets live longer, happier lives; and we’re scaling up to make that the new normal.

This is an opportunity to own and build the entire sales and marketing engine for a purpose-led, high-growth brand that’s changing the industry.

Why Join Us

• Report directly to the Founder/CEO and shape the commercial growth strategy.
• Build the go-to-market model that will feed 100,000 pets every day by 2030.
• Combine D2C, B2B, and partnerships into one coherent growth engine.
• Work in an ambitious, entrepreneurial scale-up that moves fast and rewards impact.
• £50k + performance bonus + pension + genuine career growth opportunity.

The Role

You’ll lead our commercial strategy: sales, marketing, digital, and partnerships, to drive revenue growth, brand awareness, and customer engagement across all channels. You’ll build the systems, team, and rhythm that turn purpose into performance.

Key Accountabilities:

• Strategy & Growth: Develop and execute the Sales & Marketing Strategy aligned to the 2030 Growth Plan.
• Processes & Systems: Build scalable marketing and sales systems (CRM, Shopify, automations, analytics).
• D2C Growth: Lead customer acquisition, subscription management, and retention for our Shopify store.
• B2B & Partnerships: Expand wholesale, stockists, and affiliate programmes.
• Brand & Campaigns: Own content, creative, and messaging across all touchpoints.
• Events & Trade: Manage trade shows, events, and ambassador programmes.
• Revenue Ownership: Deliver revenue targets and track KPIs (CAC, LTV, conversion, churn, ROI).

What You’ll Bring

• Proven experience leading Sales and/or Marketing in a scale-up, D2C, or FMCG environment.
• Strong understanding of digital acquisition, CRM, and Shopify ecosystems.
• Track record of building systems, pipelines, and campaigns that convert.
• Commercial acumen: comfortable owning budgets, forecasts, and P&L inputs.
• Energy, curiosity, and bias for action.
• Hands-on operator who enjoys being close to the customer journey.

Culture Fit – At Mersey Raw, we:

• Play as a Team: Togetherness and mutual support matter.
• Act Entrepreneurially: We take initiative and make things happen.
• Take Pride: We care about doing it right.
• Are Bold & Brave: We take smart risks and push boundaries.
• Stay Disciplined but Have Fun: We build systems but keep it human.

This is a rare opportunity to take ownership of growth in a purpose-driven business. If you’re ready to build something meaningful and leave a legacy in an industry that truly needs change, we’d love to meet you.

Apply today and help us to feed 100,000 pets a day by 2030

Job Type: Full-time

Benefits:

• Company pension
• Employee discount
• On-site parking
• Performance related bonuses.

Work Location: In person