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- Tasks: Drive lead generation and enhance brand presence through innovative digital marketing strategies.
- Company: Dynamic company offering a blend of office and remote work.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Exciting environment with a focus on data-driven decision making.
- Why this job: Join a creative team and make a real impact on brand success.
- Qualifications: Bachelor's degree preferred and proven experience in campaign strategy.
The predicted salary is between 35000 - 45000 £ per year.
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage adwords and other paid channels
- Set targets and build strategies to help achieve them
- Create and test ad copy for operational efficiency
- Create and optimise landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- Relevant Bachelor's degree preferred
- Proven experience building campaign strategies from scratch
- Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
Digital Marketing Strategist (Office + Remote) employer: Mersey Hub Group
Contact Detail:
Mersey Hub Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Strategist (Office + Remote)
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, ad copy, and landing pages. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Stay updated with the latest trends in digital marketing. Follow industry blogs, join webinars, and participate in online forums. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our goals, especially in lead generation and campaign optimisation.
We think you need these skills to ace Digital Marketing Strategist (Office + Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Strategist role. Highlight your experience with ad campaigns, data analysis, and any relevant tools you've used.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital marketing. Share specific examples of how you've driven lead generation or improved brand presence in previous roles.
Show Off Your Data Skills: Since we love data-driven decisions, mention your Excel skills and any experience you have with analytics tools. If you've set up tracking mechanisms before, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Mersey Hub Group
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be ready to discuss how you've used data analysis in past roles to drive campaign success. This shows you understand the importance of metrics in optimising strategies.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've developed or contributed to. Discuss your approach to creating and testing ad copy, as well as how you optimise landing pages. This will highlight your ability to think outside the box and improve product adoption.
✨Brush Up on Tools
Make sure you're comfortable discussing tools like Google AdWords, Excel, and any analytics platforms you've used. If you have experience with pivot tables and vlookups, be ready to share specific instances where these skills helped you achieve campaign goals.
✨Communicate Effectively
Since communication is key in a team environment, prepare to talk about how you've collaborated with others on campaign developments. Share examples of how you kept team members informed about timelines and results, demonstrating your teamwork and leadership skills.