Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead service excellence and boost sales across Footasylum stores.
- Company: Join Footasylum, a vibrant streetwear brand focused on customer experience.
- Benefits: Enjoy hands-on coaching, training opportunities, and a dynamic work environment.
- Why this job: Make a real impact on store performance while embracing streetwear culture.
- Qualifications: Retail experience with a passion for service-led selling is essential.
- Other info: This role requires travel between stores; hybrid work in Greater Manchester.
The predicted salary is between 36000 - 60000 £ per year.
Description
As a Retail Sales Improvement Lead, you’ll be the go-to person for driving service excellence and conversion growth across the Footasylum store network.
You’ll work side-by-side with store teams to coach, train, and embed behaviours that turn great service into sales.
Reporting to the Retail Excellence Manager and alongside the Retail Excellence Lead, you’ll focus on delivering measurable improvements in KPIs, ensuring every store maximises its potential.
Key Responsibilities
Service Excellence in Stores
- Deliver Footasylum’s service standards consistently across all assigned stores.
- Coach store teams on engaging, authentic customer interactions that reflect our streetwear culture.
- Conduct service observations and provide on-the-spot feedback to managers and team members.
- Support the delivery of service training sessions both in-store and remotely.
- Use customer feedback, mystery shop results, and NPS data to identify service gaps and recommend fixes.
Conversion & Sales Performance
- Partner with Store and Area Managers to analyse conversion, ATV, and UPT performance.
- Identify sales opportunities and implement quick-win action plans for underperforming stores.
- Train staff on selling techniques including product recommendations, upselling, and cross-selling.
- Share best practices from high-performing stores to raise the bar across the network.
- Work with Visual Merchandising and Operations to ensure store environments are set up to maximise conversion.
Coaching & Capability
- Provide hands-on coaching for store managers and sales teams during store visits.
- Develop sales champions in each store to drive ongoing improvement.
- Support onboarding for new managers and sales staff with service and selling skills modules.
Reporting & Collaboration
- Report on sales and service improvements to the Retail Excellence Manager with clear, actionable insights.
- Work closely with Area Managers to align improvement plans with operational priorities.
- Partner with L&D to refine training content for maximum impact.
- Collaborate with Marketing on campaign execution to ensure messaging drives both service and sales.
KPIs & Measures of Success
- Conversion rate improvement in supported stores.
- Increase in average transaction value and units per transaction.
- Higher customer satisfaction and service audit scores.
- Reduction in variance between top and bottom performing stores.
- Demonstrable ROI on service and sales initiatives.
About You
- Multi-site retail experience in a sales or training-focused role.
- Strong background in service-led selling (experience with premium or experiential brands is a bonus).
- Confident in analysing store performance data and turning insights into action.
- Excellent coaching skills with the ability to influence at store level.
- Passion for streetwear culture and understanding the Footasylum customer.
- Able to work flexibly with frequent travel between stores.
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.
Recruitment Process
We’ll help make the interview process as transparent and stress-free as possible.
We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you.
We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.
Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.
#J-18808-Ljbffr
Retail Sales Improvement Lead employer: Merry Hill Group
Contact Detail:
Merry Hill Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Improvement Lead
✨Tip Number 1
Familiarise yourself with Footasylum's service standards and streetwear culture. Understanding the brand will help you connect with the team and demonstrate your passion during interviews.
✨Tip Number 2
Prepare to discuss your experience in coaching and training retail teams. Be ready to share specific examples of how you've improved sales performance or customer satisfaction in previous roles.
✨Tip Number 3
Showcase your analytical skills by being prepared to discuss how you've used data to drive improvements in retail settings. Highlight any experience you have with KPIs and how you've turned insights into actionable plans.
✨Tip Number 4
Demonstrate your flexibility and willingness to travel between stores. Mention any past experiences where you've successfully managed multiple locations, as this role requires a hands-on approach across various sites.
We think you need these skills to ace Retail Sales Improvement Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in retail sales and coaching, ensuring you can demonstrate how you meet their expectations.
Tailor Your CV: Customise your CV to reflect your multi-site retail experience and service-led selling skills. Use specific examples that showcase your ability to drive sales performance and improve customer satisfaction.
Craft a Compelling Cover Letter: Write a cover letter that connects your passion for streetwear culture with your professional background. Explain why you are excited about the opportunity at Footasylum and how you can contribute to their service excellence goals.
Showcase Your Coaching Skills: In your application, emphasise your coaching abilities and provide examples of how you've successfully trained teams in the past. Mention any specific training programmes you've developed or implemented that led to measurable improvements.
How to prepare for a job interview at Merry Hill Group
✨Show Your Passion for Streetwear
Make sure to express your enthusiasm for streetwear culture during the interview. Share your personal experiences and how they relate to Footasylum's brand, as this will demonstrate your genuine interest in the role and the company.
✨Prepare to Discuss KPIs
Be ready to talk about key performance indicators (KPIs) relevant to retail sales. Familiarise yourself with metrics like conversion rates, average transaction value, and units per transaction, and think of examples from your past experience where you successfully improved these figures.
✨Demonstrate Coaching Skills
Since the role involves coaching store teams, prepare to discuss your coaching philosophy and provide examples of how you've effectively trained or influenced others in a retail environment. Highlight any specific techniques you used to improve service excellence.
✨Bring Data-Driven Insights
Show that you can analyse store performance data by preparing insights or recommendations based on hypothetical scenarios. This will illustrate your ability to turn data into actionable plans, which is crucial for the Retail Sales Improvement Lead position.
