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- Tasks: Lead and motivate a sales team to drive revenue growth in the coatings sector.
- Company: Join a leading coatings manufacturer known for innovation and quality.
- Benefits: Competitive salary, commission, company car, and a dynamic work environment.
- Why this job: Shape the future of industrial finishes while developing your leadership skills.
- Qualifications: Proven sales leadership experience, ideally in coatings, with strong digital marketing skills.
- Other info: Hybrid role with opportunities for career advancement and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid role able to regularly visit HQ near Birmingham.
Our client, a leader in the coatings manufacturing sector, is celebrated for their innovative decorative and protective industrial finishes tailored for wood, metal, glass, and plastics. With a legacy of delivering excellence, they are embarking on an exciting new chapter of growth and are on the lookout for exceptional talent to help drive their ambitious goals. As they roll out their latest business plan, they are seeking a dynamic and motivated National Sales Manager to lead the sales and marketing team.
You will be responsible for developing and executing the business sales strategy, leading and motivating the team, and driving sustainable revenue growth. The role combines strategic planning with hands-on leadership, cross-functional collaboration, and performance management.
Responsibilities- Define and deliver the national sales and marketing strategy, aligning revenue growth objectives with brand positioning and market expansion.
- Lead, coach, and performance-manage the sales and marketing team, setting clear targets, KPIs, and development plans.
- Drive integrated marketing activity in collaboration with internal teams, with a strong focus on digital channels and social media to generate leads and support sales activity.
- Analyse sales performance, marketing ROI, market trends, and competitor activity to inform strategy and optimise resource allocation.
- Build and maintain senior-level customer relationships and represent the commercial function at leadership level, providing clear forecasting and reporting.
- Proven experience in a senior sales leadership role with responsibility for national teams and commercial strategy.
- A proven track record in sales for coatings and surface finishes is essential. Specific experience in wood coatings is an advantage.
- Strong capability in managing and integrating sales and marketing functions, including digital and social media-led campaigns.
- Demonstrated understanding of social media platforms (e.g. LinkedIn, X, industry forums) as tools for brand awareness, lead generation, and thought leadership.
- High level of commercial and analytical acumen, with experience using CRM systems and marketing performance data to drive results.
- Excellent leadership, communication, and stakeholder management skills, with the ability to influence at senior level.
- You must have the right to work in the UK - visa sponsorship is not available.
- Full UK driving license.
Our client offers an attractive compensation package, including a competitive salary, commission and a company car. This is more than just a job—it’s a chance to be a part of a management team that is shaping the future of industrial finishes. If you’re ready to take on a new challenge and contribute to a company where innovation meets quality, we’d love to hear from you.
National Sales Manager - Wood Coatings and Finishes in Birmingham employer: Merritt Recruitment Limited.
Contact Detail:
Merritt Recruitment Limited. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Sales Manager - Wood Coatings and Finishes in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell their products. We recommend rehearsing your key achievements and how they relate to the role of National Sales Manager.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We’re all about making connections, so let’s keep the conversation going!
We think you need these skills to ace National Sales Manager - Wood Coatings and Finishes in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Sales Manager role. Highlight your experience in sales leadership, especially in coatings and surface finishes. We want to see how your skills align with our client's needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in sales strategy and team leadership that demonstrate your capability.
Showcase Your Digital Savvy: Since the role involves integrated marketing and digital channels, make sure to mention your experience with social media and digital campaigns. We love seeing candidates who can leverage these tools effectively!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Merritt Recruitment Limited.
✨Know Your Coatings
Make sure you brush up on your knowledge of wood coatings and finishes. Understand the latest trends in the coatings industry, as well as the specific products your potential employer offers. This will not only show your passion for the field but also demonstrate that you're serious about contributing to their growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led sales teams in the past. Be ready to discuss your approach to coaching and performance management, and how you've set clear targets and KPIs. This is your chance to highlight your ability to motivate a team and drive results.
✨Digital Savvy is Key
Since the role involves integrated marketing activities, be prepared to talk about your experience with digital channels and social media. Share specific campaigns you've led or contributed to, and how they generated leads or increased brand awareness. This will show that you can effectively leverage modern tools to achieve sales goals.
✨Build Relationships
Demonstrate your ability to build and maintain senior-level customer relationships. Prepare to discuss how you've represented commercial functions at leadership levels in previous roles. Highlight your communication skills and how you've influenced stakeholders to align with business objectives.
