Digital Marketing Manager
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Health Services Charity | Permanent | London / Hybrid
Merrifield Consultants are delighted to be partnering with an exciting and established health services charity to recruit an experienced and forward-thinking Digital Marketing Manager. This is a fantastic opportunity to join a purpose-driven organisation dedicated to improving lives through innovative therapeutic services, whilst playing a pivotal role in shaping its digital presence, increasing supporter engagement and driving income growth.
About the Role
As Digital Marketing Manager, you will lead the development and delivery of an ambitious digital marketing strategy, maximising digital channels to grow engagement, strengthen supporter relationships and increase fundraising income. Working collaboratively across the organisation, you will champion innovation, optimise digital performance and use data-driven insights to deliver measurable results.
Role Details
Job Title: Digital Marketing Manager
Salary: £43,252 per annum, plus £1,500 London Weighting where applicable
Contract: Permanent, full-time
Hours: 40 hours per week, Monday to Friday
Location: London / Hybrid - minimum 2 days in the London office, 3 days working from home
Annual Leave: 31 days plus bank holidays
Additional Benefits: Flexible working, salary sacrifice schemes including Cycle to Work, professional development opportunities and an inclusive, people-first working culture.
Key Responsibilities
Lead the development and implementation of a comprehensive digital marketing strategy aligned with organisational, communications and fundraising objectives.
Take ownership of the charity's website, optimising user journeys, accessibility, conversion rates and overall digital experience.
Develop and implement effective SEO, GEO (Generative Engine Optimisation), PPC and paid advertising strategies to increase visibility and engagement.
Maximise the impact of Google Grants and other digital advertising opportunities.
Oversee email marketing and CRM activity, including audience segmentation, supporter stewardship, automation and engagement journeys.
Lead digital fundraising campaigns, supporting income generation, donor acquisition and supporter retention.
Develop digital performance dashboards, establish KPIs and use analytics to inform strategic decisions and continuous improvement.
Plan and deliver user research to better understand audience needs and improve digital engagement. xgikmsk
Manage multiple digital projects, campaigns and system developments, ensuring successful delivery against agreed objectives.
Identify emerging digital trends, including AI-driven opp...
Digital Marketing Manager employer: Merrifield Consultants Careers
BookTrust is an exceptional employer dedicated to making a meaningful impact on children's lives through reading. With a strong focus on employee growth, we offer a supportive work culture that values collaboration and innovation, alongside competitive benefits such as flexible working arrangements and generous annual leave. Join us in our London office and travel across the South of England to lead strategic partnerships that empower families and communities, while enjoying a fulfilling career in the charitable sector.
Contact Details:
Merrifield Consultants Careers Recruitment Team
