At a Glance
- Tasks: Lead performance insights and optimise data across global attractions.
- Company: Join Merlin Entertainments, a global leader in entertainment.
- Benefits: Competitive salary, 28 days holiday, and exclusive Merlin passes.
- Other info: Dynamic role with ongoing training and development opportunities.
- Why this job: Make a real impact using data to drive strategic decisions.
- Qualifications: Degree in relevant field and 2-3 years of analytics experience.
The predicted salary is between 60000 - 70000 € per year.
At Merlin Entertainments, we’re looking for a Senior Performance Manager to take the lead in driving performance insight across our global portfolio of attractions and brands. This is a high-impact role at the heart of our Growth function, where your expertise across commercial, digital, and channel performance will directly influence strategic decision-making at the highest level.
As part of our Performance team, you’ll shape how performance is tracked, understood, and optimised across the business. You’ll design and deliver compelling dashboards and reporting across key commercial and digital areas—including web and app—while ensuring the data behind them is robust, reliable, and fit for purpose. But this role goes beyond reporting; you’ll dive deep into the data to uncover trends, diagnose performance challenges, and spotlight the biggest opportunities for growth.
Working with a wide range of stakeholders, you’ll act as a trusted partner—translating complex data into clear, actionable insights that drive smarter decisions and better outcomes. If you’re passionate about using data to influence strategy, thrive in a fast-paced environment, and want to make a tangible impact at a global leader in entertainment, this is your opportunity to step up and lead.
Qualifications & Experience
- Degree in Business, Finance, Economics, Data Analytics, or related field
- 2–3 years’ experience in consulting or a performance/analytics/strategy role within a FTSE 100 environment
- Strong experience building dashboards, scorecards, and KPI reporting across global markets
- Expert Power BI skills (essential), with strong Excel and data visualisation capabilities
- Proficiency in SQL and Google BigQuery (essential) for data querying and pipeline automation
- Good understanding of commercial, digital, and marketing performance metrics (web & app)
- Strong focus on data quality, integrity, and accessibility
- Excellent communication and stakeholder management skills
- Results-driven with a focus on delivering business impact
- Experience with Databricks, dbt, or Python is a plus
Benefits
- A competitive annual salary
- 28 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes – 6 in total per year, 1 for you, plus 5 to gift to loved ones
- Merlin Magic Pass – 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world, rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…
Senior Performance Manager employer: Merlin
At Merlin Entertainments, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. As a Senior Performance Manager, you'll not only enjoy competitive benefits like a generous holiday allowance and exclusive Merlin Magic Passes but also have access to ongoing training and development opportunities that empower your professional growth. Join us to make a meaningful impact in a dynamic environment where your insights will shape the future of global entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Merlin Entertainments on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus.
✨Tip Number 2
Prepare for the interview by diving deep into the company’s performance metrics. Familiarise yourself with their attractions and brands, and think about how your skills in data analytics can drive their growth. Show them you mean business!
✨Tip Number 3
Don’t just talk about your experience; bring it to life! Use specific examples of how you’ve used data to influence decisions in past roles. This will help you stand out as someone who can make an immediate impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Merlin family.
We think you need these skills to ace Senior Performance Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Performance Manager role. Highlight your experience in performance analytics, dashboard creation, and stakeholder management. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about data-driven decision-making and how you can contribute to our team. Keep it engaging and relevant to the role at Merlin Entertainments.
Showcase Your Technical Skills:Don’t forget to highlight your technical expertise, especially in Power BI, SQL, and data visualisation. We love seeing candidates who can demonstrate their ability to turn complex data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Let’s get you on board!
How to prepare for a job interview at Merlin
✨Know Your Data Inside Out
As a Senior Performance Manager, you'll be expected to dive deep into data. Make sure you brush up on your knowledge of performance metrics and analytics tools like Power BI and SQL. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Dashboard Skills
Prepare to talk about your experience building dashboards and KPI reports. Bring examples of your work, and if possible, demonstrate how you’ve transformed complex data into clear insights. This will show that you can deliver compelling visualisations that influence strategy.
✨Communicate Like a Pro
Strong communication skills are key for this role. Practice explaining complex data concepts in simple terms. Think about how you can convey your insights to stakeholders who may not have a technical background. This will highlight your ability to be a trusted partner.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills. Prepare for scenarios where you might need to diagnose performance challenges or identify growth opportunities. Think through your approach to these situations and be ready to share specific examples from your experience.
