At a Glance
- Tasks: Drive performance marketing strategies for world-class attractions across APAC and North America.
- Company: Join Merlin Entertainments, a leader in the leisure and entertainment industry.
- Benefits: Enjoy competitive salary, generous holiday, and exclusive attraction passes.
- Other info: Collaborate with diverse teams and enjoy ongoing training and development opportunities.
- Why this job: Make an impact with data-driven campaigns in a fast-paced, dynamic environment.
- Qualifications: 3-4 years in paid media, strong analytical skills, and experience with Google Ads or Meta.
We’re looking for a data-driven and commercially minded Performance Marketing Manager to join our Growth team and support the delivery of paid media strategies across Merlin Entertainments' attractions throughout North America and APAC. Reporting to the GTM Director Gateway NA & APAC, you’ll be responsible for planning, executing, optimising and reporting on multi-channel paid media campaigns that drive traffic, engagement and revenue.
Working across a diverse portfolio of world-class attractions including Madame Tussauds, SEA LIFE and other Growth Brands, you’ll manage campaigns across platforms such as Google Ads, Meta, Display and Programmatic. You’ll work closely with internal marketing, SEO, social and content teams, as well as external agency partners, to maximise campaign performance and return on investment. This is an exciting opportunity for a performance marketing specialist who thrives in a fast-paced environment and enjoys using data-driven insights to influence business growth across multiple international markets.
Qualifications & Experience
- 3-4 years' experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI.
- Hands-on experience with Google Ads and/or Meta advertising platforms, including budget and bid management.
- Strong analytical skills with the ability to interpret data, identify trends and make actionable recommendations.
- Experience conducting A/B testing and using performance insights to improve campaign effectiveness.
- Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decision-making.
- Highly organised with strong attention to detail and the ability to manage multiple priorities.
- Experience within the travel, leisure, entertainment or attractions sector would be advantageous.
- Experience managing campaigns across multiple regions or international markets is desirable.
Benefits
- A competitive annual salary
- 33 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
Performance Marketing Manager Global Gateway APAC & NA employer: Merlin
Merlin offers a vibrant work environment at Warwick Castle, where you can immerse yourself in history while engaging with guests and creating unforgettable experiences. With flexible shifts, competitive benefits, and opportunities for personal growth, this role is perfect for those who thrive in a dynamic setting and are passionate about customer service. Join us to be part of a team that values creativity, teamwork, and the joy of making every visitor's day special.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager Global Gateway APAC & NA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Merlin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Merlin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Merlin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Merlin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager Global Gateway APAC & NA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Merlin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Merlin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Merlin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Merlin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Merlin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Merlin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
