At a Glance
- Tasks: Create exciting brand experiences that engage guests and drive performance.
- Company: Join a leading global brand in the entertainment and leisure industry.
- Benefits: Enjoy 33 days holiday, competitive salary, and exclusive Merlin passes.
- Other info: Dynamic role with opportunities for growth and development.
- Why this job: Be the creative force behind impactful brand activations worldwide.
- Qualifications: 1-3 years in brand marketing or event management; teamwork skills essential.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a creative and collaborative Global Brand Activation Manager to help bring our global brands to life through impactful, real-world experiences.
Working as part of the Global Brand Team, you will support the development and delivery of high-quality brand activation toolkits, campaigns, and launches that drive guest engagement and commercial performance. You’ll play a key role in translating brand strategy into compelling, scalable experiences across markets.
You’ll partner with global and local teams, agencies, and stakeholders to ensure activations are delivered consistently and effectively—acting as the thread that connects brand strategy, audience messaging, and execution.
Qualifications & Experience- 1–3 years’ experience in brand marketing, activation, experiential, events, partnerships, or campaign delivery
- Comfortable managing multiple stakeholders, including global teams and external agencies
- Understanding of consumer insight and creative execution
- Background in entertainment, leisure, hospitality, or experience-led industries is beneficial
- A competitive annual salary
- 33 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…
Pay Range: Competitive
Global Brand Activation Manager in London employer: Merlin
As a Global Brand Activation Manager at our London location, you will thrive in a vibrant and creative work culture that champions collaboration and innovation. With generous benefits including 33 days of holiday, exclusive Merlin Annual Passes, and ongoing training opportunities, we are committed to your professional growth and well-being. Join us to make a meaningful impact in the entertainment and hospitality sectors while enjoying unique perks that enhance both your work and personal life.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Activation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring examples of your past work. Whether it’s campaigns you’ve worked on or innovative ideas, let your passion for brand activation shine through.
✨Tip Number 3
Be prepared to discuss consumer insights! Brush up on how you’ve used data to inform your strategies in previous roles. This will show that you understand the importance of connecting with audiences and can deliver impactful experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team and bringing our brands to life.
We think you need these skills to ace Global Brand Activation Manager in London
Some tips for your application 🫡
Show Your Creativity:As a Global Brand Activation Manager, we want to see your creative flair! Make sure your application reflects your innovative ideas and how you can bring our brands to life. Use examples from your past experiences to showcase your unique approach.
Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for someone who understands our brand and can connect with our mission. Take the time to tailor your application to highlight how your skills and experiences align with what we’re looking for.
Highlight Stakeholder Management Skills:You’ll be working with various teams and agencies, so it’s crucial to demonstrate your ability to manage multiple stakeholders. Share specific examples of how you’ve successfully collaborated with different groups in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Merlin
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and recent campaigns. Understand how they engage their audience and what makes their brand unique. This knowledge will help you demonstrate your passion and alignment with their goals.
✨Showcase Your Collaborative Spirit
As a Global Brand Activation Manager, you'll be working with various teams and stakeholders. Prepare examples of past experiences where you've successfully collaborated with others to deliver impactful projects. Highlight your ability to manage relationships and drive results together.
✨Be Ready to Discuss Consumer Insights
Brush up on your understanding of consumer insights and how they inform brand strategies. Be prepared to discuss how you've used data to shape campaigns or activations in the past. This will show that you can translate insights into compelling experiences.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare thoughtful questions about the company's brand strategy, upcoming campaigns, or how they measure success. This not only shows your interest but also helps you gauge if the company is the right fit for you.
