At a Glance
- Tasks: Lead eCommerce planning and create high-performing digital campaigns.
- Company: Join a dynamic team at a leading global brand in London.
- Benefits: Enjoy 33 days holiday, competitive salary, and exclusive discounts.
- Other info: Fixed term role until August 2027 with excellent career growth opportunities.
- Why this job: Make a real impact by driving revenue and customer value in eCommerce.
- Qualifications: Extensive eCommerce experience and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a commercially driven and hands-on Head of eCommerce Planning to translate our global Go-To-Market (GTM) trading calendar into high-performing, insight-led digital campaigns. This is a unique opportunity to sit at the intersection of strategy and execution - owning how campaigns come to life across our eCommerce ecosystem. You will drive conversion, revenue, and customer value by combining data-led planning with exceptional onsite execution and operational excellence. You will shape the frameworks, rhythms, and governance that underpin best-in-class digital delivery, while remaining close to execution - actively building campaigns, optimising journeys, and ensuring we move at pace.
Key Responsibilities
- Translate GTM plans into effective digital campaigns across eCommerce channels
- Lead onsite merchandising and execute campaigns within the CMS
- Optimise journeys, content, and UX to drive conversion and AOV
- Use data to plan, test, and continuously improve campaign performance
- Own forecasting, reporting, and commercial outcomes
- Streamline workflows and remove blockers to improve pace and efficiency
- Align cross-functional and regional teams to deliver high-quality campaigns
Qualifications & Experience
- Extensive experience in eCommerce planning, digital trading, forecasting, analytics, or related commercial roles.
- Proven track record of leading planning processes across global or multi-market environments.
- Strong experience in digital forecasting, commercial planning cycles, and performance reporting.
- Demonstrable success in working within matrixed structures and aligning multiple stakeholders.
- Strong understanding of eCommerce platforms, digital analytics tools (e.g., GA4), and trading KPIs.
- Experience partnering with Marketing, Product, Data, Merchandising, and Supply Chain teams.
- Degree in Business, Marketing, Analytics, Economics, or a related field (or equivalent professional experience).
Benefits
- A competitive annual salary
- 33 days holiday (including bank holidays)
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year's service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more...
Head of Ecommerce Planning UK (Fixed Term) employer: Merlin
As the Head of Ecommerce Planning at our London location, you will thrive in a dynamic and innovative work culture that prioritises collaboration and creativity. We offer extensive employee growth opportunities, including ongoing training and development, alongside a competitive salary and generous benefits such as 33 days of holiday and exclusive discounts. Join us to make a meaningful impact in a role that sits at the heart of our eCommerce strategy, driving success through data-led insights and exceptional execution.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce Planning UK (Fixed Term)
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to demonstrate how you can drive conversion and revenue.
✨Tip Number 3
Prepare for interviews by diving deep into the company's eCommerce strategies. Be ready to discuss how you would translate their GTM plans into effective digital campaigns. Show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Ecommerce Planning UK (Fixed Term)
Some tips for your application 🫡
Show Your Passion for eCommerce:When you're writing your application, let your enthusiasm for eCommerce shine through! We want to see how your experience aligns with our goals and how you can bring that passion to the role.
Be Data-Driven:Since this role is all about data-led planning, make sure to highlight your experience with analytics and forecasting. We love seeing numbers and results, so don’t shy away from sharing your successes!
Tailor Your Application:Take a moment to customise your application for this specific role. We’re looking for someone who can translate GTM plans into effective campaigns, so make sure to mention any relevant experiences that showcase your skills in this area.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Merlin
✨Know Your Numbers
As a Head of Ecommerce Planning, you'll need to be comfortable with data. Brush up on key metrics like conversion rates, average order value, and digital forecasting. Be ready to discuss how you've used data to drive campaign performance in your previous roles.
✨Showcase Your Strategic Mindset
This role sits at the intersection of strategy and execution, so be prepared to talk about how you translate high-level plans into actionable campaigns. Share specific examples of how you've aligned cross-functional teams to deliver successful projects.
✨Demonstrate Your Hands-On Approach
They’re looking for someone who can get stuck in and optimise campaigns. Bring examples of how you've actively built and executed campaigns in the past. Highlight your experience with CMS tools and how you've improved user journeys.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to streamline workflows. Think of situations where you've removed blockers or improved efficiency in your previous roles, and be ready to share those stories.
