At a Glance
- Tasks: Plan and execute multi-channel paid media campaigns to drive growth.
- Company: Join Merlin Entertainments, a leader in the entertainment industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Collaborate with creative teams and agencies to maximise ROI.
- Why this job: Make an impact on global marketing strategies across APAC and North America.
- Qualifications: 3-4 years of paid media experience and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Merlin Entertainments is seeking a data-driven Performance Marketing Manager to join the Growth team and deliver paid media strategies across North America and APAC. Based in London, you will plan, execute, optimise and report on multi-channel campaigns, partnering with internal teams and agencies to maximise ROI.
With 3-4 years of paid media experience, you will manage budgets across Google Ads, Meta and programmatic channels, using insights to inform decisions and drive revenue.
Global Paid Media Growth Manager – APAC & NA employer: Merlin
Merlin offers a vibrant work environment at Warwick Castle, where you can immerse yourself in history while engaging with guests and creating unforgettable experiences. With flexible shifts, competitive benefits, and opportunities for personal growth, this role is perfect for those who thrive in a dynamic setting and are passionate about customer service. Join us to be part of a team that values creativity, teamwork, and the joy of making every visitor's day special.
StudySmarter Expert Advice🤫
We think this is how you could land Global Paid Media Growth Manager – APAC & NA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Merlin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Merlin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Merlin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Merlin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Paid Media Growth Manager – APAC & NA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Merlin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Merlin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Merlin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Merlin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Merlin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Merlin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
