At a Glance
- Tasks: Create and deliver exciting brand experiences that engage guests and boost performance.
- Company: Join a leading global brand in the entertainment and leisure industry.
- Benefits: Enjoy 33 days holiday, competitive salary, and exclusive Merlin passes for you and your loved ones.
- Other info: Dynamic role with ongoing training and fantastic career growth opportunities.
- Why this job: Be the creative force behind impactful brand activations that resonate worldwide.
- Qualifications: 1-3 years in brand marketing or related fields; strong stakeholder management skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a creative and collaborative Global Brand Activation Manager to help bring our global brands to life through impactful, real-world experiences.
Working as part of the Global Brand Team, you will support the development and delivery of high-quality brand activation toolkits, campaigns, and launches that drive guest engagement and commercial performance. You’ll play a key role in translating brand strategy into compelling, scalable experiences across markets.
You’ll partner with global and local teams, agencies, and stakeholders to ensure activations are delivered consistently and effectively—acting as the thread that connects brand strategy, audience messaging, and execution.
Qualifications & Experience- 1–3 years’ experience in brand marketing, activation, experiential, events, partnerships, or campaign delivery
- Comfortable managing multiple stakeholders, including global teams and external agencies
- Understanding of consumer insight and creative execution
- Background in entertainment, leisure, hospitality, or experience-led industries is beneficial
- A competitive annual salary
- 33 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…
Pay Range: Competitive
Global Brand Activation Manager employer: Merlin
As a Global Brand Activation Manager at our London location, you will thrive in a vibrant and creative work culture that champions collaboration and innovation. With a focus on employee growth, we offer extensive training opportunities and a competitive benefits package, including generous holiday allowances and exclusive Merlin attractions passes, ensuring a rewarding and fulfilling career path. Join us to make a meaningful impact while enjoying the unique advantages of working in the heart of one of the world's most dynamic cities.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring examples of your past work. Whether it’s campaigns you’ve worked on or innovative ideas, let your passion for brand activation shine through.
✨Tip Number 3
Be prepared to discuss consumer insights! Brush up on how you’ve used data to drive brand strategies in the past. This will show that you understand the importance of connecting with audiences and can deliver impactful experiences.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to our global brand initiatives.
We think you need these skills to ace Global Brand Activation Manager
Some tips for your application 🫡
Show Your Creative Side:As a Global Brand Activation Manager, creativity is key! Make sure your application reflects your innovative thinking. Share examples of past campaigns or projects where you brought brands to life in unique ways.
Tailor Your Application:Don’t just send a generic CV and cover letter. We want to see how your experience aligns with our brand activation goals. Highlight relevant skills and experiences that match the job description, especially in brand marketing and stakeholder management.
Be Clear and Concise:When writing your application, clarity is crucial. Use straightforward language and structure your thoughts logically. This will help us understand your ideas and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Merlin
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and recent campaigns. Understand how they engage their audience and what makes their brand unique. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Collaborative Spirit
As a Global Brand Activation Manager, you'll be working with various teams and stakeholders. Prepare examples of past experiences where you've successfully collaborated with others to deliver impactful projects. Highlight your ability to manage relationships and drive results.
✨Be Ready to Discuss Consumer Insights
Brush up on your understanding of consumer insights and how they inform brand strategy. Be prepared to discuss how you've used data to shape campaigns or activations in the past. This shows that you can translate insights into actionable strategies.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare thoughtful questions about the company's brand activation strategies and future plans. This not only shows your interest but also helps you gauge if the company is the right fit for you.
