Vice President, Attraction - Alton Towers Resort
Vice President, Attraction - Alton Towers Resort

Vice President, Attraction - Alton Towers Resort

Alton Full-Time 72000 - 100000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and innovate at the UK's largest theme park, ensuring guest satisfaction and operational excellence.
  • Company: Join Alton Towers Resort, a fun-filled destination known for thrilling experiences and world-class attractions.
  • Benefits: Enjoy a competitive package, including a pension, life assurance, 33 days holiday, and exclusive Merlin Magic Pass perks.
  • Why this job: Shape the future of entertainment while leading diverse teams in a vibrant, collaborative environment.
  • Qualifications: Bachelor's degree in business or management; experience in large-scale operations and crisis management is essential.
  • Other info: Ideal for visionary leaders ready to drive transformative change in a dynamic setting.

The predicted salary is between 72000 - 100000 £ per year.

Vice President, Attraction – Alton Towers Resort

Are you an innovative leader ready to shape the future of the UK’s largest Theme Park Resort?

Alton Towers Resort is seeking their next Vice President, Attractions. You’ll own your craft to drive operational excellence, guest satisfaction, and financial performance.

Reporting to the Regional Managing Director and part of the regional Senior Leadership Team, this role will coordinate between departments, streamlining workflows, problem solving, and fostering a culture of collaboration, all while managing complexity within a matrix structure.

We’re seeking a visionary leader with a proven track record of driving transformative change across complex organisations. You’ll bring clarity, influence, and strategic focus to an evolving landscape, whilst leading high-performing teams to deliver world-class guest experiences.

You’ll bring:

  • Proven leadership of large, diverse, cross-functional teams, ideally in large-scale operations
  • Strong commercial acumen with full P&L responsibility – forecasting, budgeting, and driving profitability
  • A data-driven mindset to balance operational costs with service quality and efficiency
  • Crisis management expertise with a calm, decisive approach in high-pressure situations
  • Strategic agility – able to align operations with business goals and pivot efficiently when required
  • Stakeholder management skills , from internal departments to community and government partners
  • A collaborative style , thriving in a matrix structure with global functional teams
  • A deep understanding of health, safety, and security , ensuring safe, seamless experiences for both guests and teams.

Qualifications

  • Degree or relevant qualifications bachelor’s degree in business, management, or a related field is essential; a Master’s degree in a relevant discipline is desirable..
  • Ongoing professional development or certifications in relevant areas (e.g., operational management, financial management, leadership) is advantageous

Experience

  • Demonstrate Commercial acumen and your ability to forecast, analyse, and respond to shifting business landscapes will be pivotal in achieving sustainable growth and operational excellence.
  • Experience overseeing 24/7 operations, with an in-depth understanding of the unique demands and complexities of around-the-clock service delivery.
  • Proven ability to make data-driven decisions to balance operational costs with service quality, ensuring smooth, efficient, and safe operations always.
  • First-hand experience managing full P&L responsibilities, including budgeting, forecasting, and delivering against financial targets.
  • Identifying opportunities to optimise costs, increase revenue streams, and improve financial performance while ensuring alignment with strategic objectives.
  • Proficient in building and managing relationships with a variety of internal and external stakeholders, including community partners, local government, industry associations, and emergency services.
  • Demonstrated expertise in developing and executing crisis management plans, with the ability to remain calm and provide leadership during high-stress situations.
  • Comprehensive understanding of health, safety, and security policies; adept at implementing best practices, conducting risk assessments, and maintaining a safe environment for guests and employees.
  • Experience with public speaking, presenting business cases, and advocating for projects and initiatives to drive operational success and brand growth.
  • Strong awareness of market trends, customer expectations, and competitor activities, ensuring the business remains competitive and innovative.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

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Vice President, Attraction - Alton Towers Resort employer: Merlin Entertainments

Alton Towers Resort is an exceptional employer, offering a vibrant and collaborative work culture that empowers innovative leaders to shape the future of the UK's largest theme park. With a strong focus on employee growth, we provide extensive professional development opportunities, competitive benefits including a generous holiday allowance and exclusive discounts, and a supportive environment that values teamwork and operational excellence. Join us in delivering world-class guest experiences while enjoying the unique advantages of working in a dynamic and fun-filled setting.
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Contact Detail:

Merlin Entertainments Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Vice President, Attraction - Alton Towers Resort

✨Tip Number 1

Network with professionals in the theme park and hospitality industry. Attend industry events or join relevant online forums to connect with current leaders and gain insights into the operational challenges they face.

✨Tip Number 2

Familiarise yourself with Alton Towers Resort's current operations and guest experiences. Visit the park, engage with staff, and observe how different departments work together to enhance guest satisfaction.

✨Tip Number 3

Prepare to discuss your crisis management experiences in detail. Think of specific examples where you successfully navigated high-pressure situations and how those experiences can translate to the role at Alton Towers.

✨Tip Number 4

Research the latest trends in the theme park industry, especially regarding guest expectations and safety protocols. Being knowledgeable about these trends will help you demonstrate your strategic agility during discussions.

We think you need these skills to ace Vice President, Attraction - Alton Towers Resort

Proven Leadership
Commercial Acumen
P&L Management
Data-Driven Decision Making
Crisis Management
Strategic Agility
Stakeholder Management
Collaboration in Matrix Structures
Health, Safety, and Security Knowledge
Operational Excellence
Budgeting and Forecasting
Public Speaking
Market Trend Awareness
Customer Experience Focus
Change Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your leadership experience, particularly in large-scale operations. Emphasise your commercial acumen and any relevant achievements in P&L management, as these are crucial for the Vice President role.

Craft a Compelling Cover Letter: In your cover letter, showcase your vision for the role and how your strategic agility aligns with Alton Towers Resort's goals. Mention specific examples of how you've driven transformative change in previous positions.

Highlight Relevant Experience: Clearly outline your experience in crisis management and stakeholder engagement. Provide examples that demonstrate your ability to remain calm under pressure and effectively manage relationships with various partners.

Showcase Data-Driven Decision Making: Include instances where you've used data to inform decisions, particularly in balancing operational costs with service quality. This will illustrate your analytical mindset and ability to drive profitability.

How to prepare for a job interview at Merlin Entertainments

✨Showcase Your Leadership Experience

As a candidate for Vice President, Attractions, it's crucial to highlight your proven leadership skills. Prepare specific examples of how you've successfully led large, diverse teams and driven transformative change in previous roles.

✨Demonstrate Commercial Acumen

Be ready to discuss your experience with P&L responsibilities, budgeting, and forecasting. Share insights on how you've balanced operational costs with service quality, and be prepared to analyse financial data during the interview.

✨Prepare for Crisis Management Scenarios

Given the high-pressure nature of this role, think of examples where you've effectively managed crises. Discuss your calm approach and decision-making process in challenging situations to showcase your crisis management expertise.

✨Emphasise Stakeholder Management Skills

This position requires strong stakeholder management abilities. Be prepared to talk about your experience building relationships with various internal and external partners, and how you've collaborated across departments to achieve common goals.

Vice President, Attraction - Alton Towers Resort
Merlin Entertainments
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  • Vice President, Attraction - Alton Towers Resort

    Alton
    Full-Time
    72000 - 100000 £ / year (est.)

    Application deadline: 2027-09-02

  • M

    Merlin Entertainments

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