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- Tasks: As a Tag Manager, you'll implement and optimize tags for data tracking across digital platforms.
- Company: Join Merlin Entertainments, a global leader in the entertainment industry, known for fun and innovation.
- Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for growth in a friendly team.
- Why this job: This role is perfect for detail-oriented problem-solvers who want to make an impact with data.
- Qualifications: Experience in digital analytics and proficiency in Google Analytics and Tag Manager are essential.
- Other info: Work globally (except APAC and West Coast USA) while aligning with UK hours.
The predicted salary is between 36000 - 60000 £ per year.
What you’ll bring to the team
Applications close: Friday 7th March 17:00
Are you a detail-oriented digital expert with a passion for accurate data tracking? As Tag Manager , you’ll play a crucial role in ensuring the correct implementation and management of tags across Merlin Entertainments’ global websites, digital platforms, and marketing channels. Your work will be vital in capturing user behaviour, conversion data, and performance insights, helping to optimise marketing strategies and business decisions.
In this role, you’ll collaborate with marketing, analytics, web development teams, and third-party agencies to maintain seamless tagging, troubleshoot data discrepancies, and ensure compliance with best practices. If you love problem-solving, precision, and making data work smarter, this is the perfect role for you.
This role is flexible globally on location (exc. APAC and West Coast USA),but you will need to align with UK operating hours.
Key responsibilities:
- Implementing, configuring, and optimising tags across websites, analytics tools, and marketing platforms.
- Auditing and testing tag performance to ensure accurate data capture and seamless integration.
- Working closely with Google Analytics, Google Tag Manager, OneTrust, and other key platforms.
- Collaborating with internal teams and third-party agencies to align tagging strategies with business goals.
- Ensuring tags support campaign tracking, conversion measurement, and user behaviour analysis.
- Staying up to date with best practices, compliance regulations (including cookie management), and emerging digital trends.
Qualifications & Experience
- Experience in digital analytics, web tracking, or a related field, with a strong understanding of tag management.
- Proficiency in Google Analytics, Google Tag Manager, and familiarity with data visualisation tools like Tableau or Power BI.
- A keen eye for detail and an analytical mindset to troubleshoot and optimise tracking performance.
- Ability to work cross-functionally with marketing, development, and analytics teams.
- Knowledge of SEO, paid media, and website analytics is a plus.
- A problem-solver who thrives in a fast-paced, collaborative environment.
Benefits
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at and one of the team will get back to you as soon as possible.
#LI-Hybrid
Posted Salary Range
Competitive #J-18808-Ljbffr
Tag Manager employer: Merlin Entertainments
Contact Detail:
Merlin Entertainments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tag Manager
✨Tip Number 1
Familiarize yourself with the specific tools mentioned in the job description, like Google Analytics and Google Tag Manager. Having hands-on experience or even completing relevant online courses can give you a significant edge.
✨Tip Number 2
Showcase your problem-solving skills by preparing examples of how you've tackled data discrepancies or optimized tracking performance in previous roles. This will demonstrate your analytical mindset and ability to thrive in a fast-paced environment.
✨Tip Number 3
Network with professionals in digital analytics and tag management. Engaging with communities on platforms like LinkedIn can help you gain insights and potentially connect with someone from the team at Merlin Entertainments.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and compliance regulations. Being knowledgeable about cookie management and emerging digital trends will show that you're proactive and committed to best practices.
We think you need these skills to ace Tag Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Tag Manager. Familiarize yourself with key terms like tag management, Google Analytics, and data tracking to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in digital analytics and web tracking. Mention specific tools you've used, such as Google Tag Manager and Google Analytics, to demonstrate your expertise.
Showcase Problem-Solving Skills: Since the role requires a keen eye for detail and problem-solving abilities, include examples from your past work where you successfully identified and resolved data discrepancies or optimized tracking performance.
Align with Company Values: Research Merlin Entertainments and align your application with their values and goals. Mention how your skills can contribute to their marketing strategies and business decisions, showing that you're a good fit for their team.
How to prepare for a job interview at Merlin Entertainments
✨Show Your Analytical Skills
Be prepared to discuss your experience with digital analytics and tag management. Highlight specific examples where you've successfully implemented or optimized tags, and how that impacted data accuracy and business decisions.
✨Familiarize Yourself with Key Tools
Make sure you have a solid understanding of Google Analytics, Google Tag Manager, and any other relevant tools mentioned in the job description. Be ready to explain how you've used these tools in past roles to enhance tracking and reporting.
✨Demonstrate Problem-Solving Abilities
Since this role requires troubleshooting and optimizing tracking performance, prepare to share examples of challenges you've faced in previous positions and how you resolved them. This will showcase your problem-solving mindset.
✨Understand Compliance and Best Practices
Stay updated on compliance regulations, especially regarding cookie management and data privacy. Be ready to discuss how you ensure that tagging strategies align with best practices and legal requirements.
