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- Tasks: Lead SEO strategies to boost traffic and enhance user experience across attractions.
- Company: Join Merlin Entertainments, a leader in the entertainment industry with exciting attractions.
- Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making a real impact.
- Qualifications: Proven SEO experience, strong analytical skills, and proficiency in SEO tools required.
- Other info: Remote work options available; must be commutable to one of our attractions.
The predicted salary is between 22800 - 33600 ÂŁ per year.
Join to apply for the Senior SEO Manager UK & EU (m/w/d) role at Merlin Entertainments
Join to apply for the Senior SEO Manager UK & EU (m/w/d) role at Merlin Entertainments
What You\’ll Bring To The Team
Applications close: Friday 1st August 09:00 BST
We are looking for an experienced and results-driven
What You\’ll Bring To The Team
Applications close: Friday 1st August 09:00 BST
We are looking for an experienced and results-driven Senior SEO Manager UK & EU to join our Digital Marketing team. The Senior SEO Manager will be responsible for leading and executing SEO strategies that drive organic traffic, increase visibility, and improve the user experience across Merlin Entertainments\’ portfolio of attractions in the UK & EU.
This is a key role that will require collaboration with multiple teams, strong analytical skills, and the ability to stay ahead of industry trends and search engine algorithm changes.
This role is flexible on location in the UK & Europe, provided you are a commutable distance to one of our attractions or offices.
Main Responsibilities
Stakeholder Management:
- Build strong relationships with key stakeholders across the UK & EU attraction teams and wider digital teams.
- Act as a strategic partner, understanding stakeholder goals and aligning SEO initiatives to support broader business objectives.
- Confidently manage expectations and communicate SEO priorities, timelines, and outcomes to both technical and non-technical audiences.
- Demonstrate excellent project management skills, juggling multiple SEO projects simultaneously while maintaining high standards and meeting deadlines.
SEO Strategy Execution
- Support Global Head of SEO to develop and implement strategies driving visibility, traffic, and conversions for Merlin’s UK & EU attractions.
- Conduct keyword research and optimise on-page/off-page SEO to align with business and brand goals.
SEO Audits & Optimisation
- Audit technical SEO of websites; feed key requirements into the roadmap to optimise site structure, speed, crawlability, and mobile optimisation.
- Execute scalable link-building strategy to improve domain authority and search engine rankings.
Performance Monitoring & Reporting
- Regularly monitor SEO performance through tools like Google Analytics and Search Console.
- Provide SEO performance reports with actionable insights and recommendations for improvement.
- Implement A/B testing for SEO elements to enhance rankings and user experience.
Collaboration
- Work closely with cross-functional teams including content, PPC, social, and digital to ensure SEO is integrated across all digital initiatives.
- Collaborate with attraction teams and local marketing leads to tailor SEO strategies that reflect regional priorities and customer behaviours.
- Foster a collaborative environment that encourages open communication, shared goals, and mutual accountability.
- Coordinate with external agencies and internal teams to ensure seamless execution of SEO projects across multiple markets.
- Work with external agencies to drive SEO initiatives and ensure adherence to best practices.
Innovation
- Stay updated on SEO trends, algorithm updates, and best practices to improve rankings.
- Conduct competitor analysis to identify opportunities and trends.
Leadership
- Lead and develop a high-performing SEO team, fostering creativity, collaboration, and excellence.
- Ensure continuous professional development for team members and contribute to the broader business goals.
Qualifications & Experience
- SEO experience with a proven track record in driving organic search improvements.
- Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms.
- Strong technical SEO knowledge and hands-on experience with on-page and off-page SEO.
- Expertise in content strategy, link-building, and mobile SEO.
- Data-driven approach with excellent communication skills.
- Ability to collaborate effectively in a fast-paced, global environment.
- Experience in the travel, leisure, or entertainment industry is a plus.
- Fluency in English.
Benefits
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).
Posted Salary Range
From GBP ÂŁ38,000.00/Yr.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Entertainment Providers
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Senior SEO Manager UK & EU (m/w/d) employer: Merlin Entertainments
Contact Detail:
Merlin Entertainments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Manager UK & EU (m/w/d)
✨Tip Number 1
Network with professionals in the SEO field, especially those who have experience in the travel and entertainment industries. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Merlin Entertainments' portfolio of attractions. Understanding their brand and target audience will help you tailor your approach and demonstrate your commitment during interviews.
✨Tip Number 3
Stay updated on the latest SEO tools and techniques. Being well-versed in platforms like SEMrush and Ahrefs will not only boost your confidence but also show your proactive approach to staying ahead in the industry.
✨Tip Number 4
Prepare to discuss specific SEO strategies you've implemented in the past. Be ready to share measurable results and how your efforts contributed to overall business goals, as this will highlight your expertise and impact.
We think you need these skills to ace Senior SEO Manager UK & EU (m/w/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant SEO experience and skills. Focus on your achievements in driving organic search improvements, and include specific metrics where possible to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and the entertainment industry. Mention how your experience aligns with the responsibilities outlined in the job description, particularly in stakeholder management and strategy execution.
Showcase Technical Skills: Emphasise your proficiency with SEO tools like Google Analytics, SEMrush, and Ahrefs. Provide examples of how you've used these tools to optimise websites and improve performance.
Highlight Collaboration Experience: Since the role requires working closely with cross-functional teams, share examples of past collaborations. Discuss how you’ve successfully integrated SEO strategies with other digital marketing initiatives.
How to prepare for a job interview at Merlin Entertainments
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO projects in detail. Highlight specific strategies you implemented, the tools you used, and the measurable results you achieved. This will demonstrate your hands-on experience and understanding of SEO best practices.
✨Understand the Company’s Goals
Research Merlin Entertainments and its portfolio of attractions. Understand their business objectives and how SEO can support these goals. Tailor your responses to show how your skills align with their needs and how you can contribute to their success.
✨Prepare for Technical Questions
Expect questions about technical SEO, including site structure, crawlability, and mobile optimisation. Brush up on your knowledge of tools like Google Analytics and SEMrush, and be ready to explain how you would conduct an SEO audit or optimise a website.
✨Demonstrate Collaboration Skills
Since the role involves working with cross-functional teams, be ready to share examples of how you've successfully collaborated with others in the past. Discuss how you manage stakeholder expectations and communicate SEO priorities to both technical and non-technical audiences.
