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- Tasks: Lead innovative marketing campaigns for iconic London attractions.
- Company: Join a dynamic team at Merlin Entertainments, known for unforgettable experiences.
- Benefits: Enjoy a competitive salary, 25 days holiday, and exclusive discounts.
- Why this job: Shape the marketing direction of world-renowned attractions and inspire creativity.
- Qualifications: Experience in marketing management, ideally in entertainment or tourism.
- Other info: 12-month fixed-term role with opportunities for growth and development.
The predicted salary is between 43200 - 72000 £ per year.
Are you a strategic marketing leader with a passion for entertainment and tourism? Ready to take on three of London’s most iconic attractions? We’re on the lookout for a talented Senior Marketing Manager to join our team on a 12-month fixed-term basis, supporting The lastminute.com London Eye, SEA LIFE London Aquarium and Shrek’s Adventure! London. This is an exciting opportunity to play a pivotal role in shaping the marketing direction of these world-renowned attractions, ensuring we continue to deliver unforgettable experiences to millions of guests each year.
Reporting to the Marketing Director – London, you’ll be responsible for developing and executing data-driven, innovative marketing campaigns that boost brand relevance, drive footfall and revenue, and enhance guest satisfaction. As part of the Marketing Business Partner team, you’ll work closely with the operational teams at each attraction, as well as our global and regional marketing specialists in areas such as E-commerce, Digital Marketing, Content, Brand, Corporate Affairs and more. You’ll be the crucial link between local business needs and our global marketing function.
Key Responsibilities- Develop and lead integrated, insight-led marketing campaigns aligned to business goals
- Partner with Operations to bring marketing strategies to life across all three attractions
- Work collaboratively with global brand teams to ensure consistency across marketing activities
- Leverage consumer insights and analytics to drive commercial performance and campaign effectiveness
- Collaborate across functions including Revenue Management, Trade Sales and Digital to maximise impact
- Manage marketing budgets and report on performance and ROI
- Contribute to regional marketing strategy, ensuring global campaigns are tailored for the UK market
- Inspire and lead any direct reports, fostering creativity and collaboration
- Experience in marketing management roles, ideally in entertainment, tourism, hospitality or retail
- Strong track record of delivering successful integrated marketing campaigns
- Experience working cross-functionally and managing multiple stakeholder relationships
- A customer-first mindset with strong commercial acumen
- Proven experience managing marketing budgets and delivering measurable ROI
- Excellent communication, leadership and analytical skills
- A positive, proactive attitude and passion for creating exceptional guest experiences
- Experience managing a small team
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email and one of the team will get back to you as soon as possible.
Pay Range Competitive
Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure London, UK employer: Merlin Entertainments
Contact Detail:
Merlin Entertainments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure London, UK
✨Tip Number 1
Familiarise yourself with the specific attractions you'll be managing. Research the latest marketing campaigns for the London Eye, SEA LIFE London, and Shrek's Adventure! This will help you demonstrate your understanding of their unique brand identities and how you can enhance them.
✨Tip Number 2
Network with professionals in the entertainment and tourism sectors. Attend industry events or join relevant online forums to connect with others who have experience in similar roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss data-driven marketing strategies in your conversations. Be ready to share examples of how you've used consumer insights and analytics to drive successful campaigns in the past, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your leadership skills by thinking about how you would inspire and manage a small team. Consider examples from your previous experience where you fostered creativity and collaboration, as this is a key aspect of the role.
We think you need these skills to ace Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly in entertainment or tourism. Use specific examples of successful integrated marketing campaigns you've led to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the attractions involved. Mention how your skills align with the key responsibilities outlined in the job description, such as developing data-driven marketing strategies and collaborating across functions.
Highlight Leadership Experience: Since the role involves managing a small team, emphasise your leadership experience. Provide examples of how you've inspired and led teams in previous roles, fostering creativity and collaboration.
Showcase Analytical Skills: Demonstrate your analytical skills by discussing how you've used consumer insights and analytics to drive campaign effectiveness in past positions. This will show your ability to leverage data for commercial performance.
How to prepare for a job interview at Merlin Entertainments
✨Show Your Passion for Entertainment and Tourism
Make sure to express your enthusiasm for the entertainment and tourism sectors during the interview. Share specific examples of how your passion has driven your previous marketing successes, especially in similar industries.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data and consumer insights to shape marketing strategies in the past. Highlight any successful campaigns where analytics played a key role in boosting performance and ROI.
✨Highlight Cross-Functional Collaboration
Be ready to provide examples of how you've worked with various teams, such as operations, digital marketing, and sales. Emphasise your ability to manage multiple stakeholders and ensure alignment across different functions.
✨Prepare Questions About Their Attractions
Research the London Eye, SEA LIFE London, and Shrek’s Adventure! Understand their unique selling points and current marketing strategies. Prepare insightful questions that show your interest in how you can contribute to their success.
