At a Glance
- Tasks: Drive revenue strategy and lead a high-performing team to optimise admissions for UK attractions.
- Company: Join Merlin, a leader in the entertainment industry with a focus on innovation.
- Benefits: Competitive salary, leadership development, and opportunities to shape the future of attractions.
- Other info: Dynamic role with opportunities for professional growth and collaboration.
- Why this job: Make a real impact on revenue growth while working with cross-functional teams.
- Qualifications: 10+ years in revenue management with strong analytical and leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
Overview
In this role you drive admissions revenue strategy for Merlin’s UK attractions, partnering with cross-functional leaders to turn analytics into revenue growth.
You’ll influence trading decisions, manage a high-performing revenue team, and scale data-driven pricing across channels.
The role blends rigorous analysis with leadership to deliver measurable financial outcomes.
You’ll contribute to Merlin’s growth by shaping product launches and commercial initiatives for UK destinations.
Responsibilities
- Own regional admissions revenue strategy and trading performance for the UK
- Lead pricing, optimisation, and channel strategies using performance data and market insights
- Identify growth opportunities and test innovative revenue ideas
- Partner with Go-to-Market, Marketing, E-Commerce, Trade, Consumer Proposition, Operations and Finance to translate insights into action
- Synthesize data and performance narratives for senior leadership and governance reviews
- Lead cross-functional product and promotional launches to optimise commercial outcomes
- Share insights and best practices across Merlin’s Revenue Management community
- Develop and coach the UK Revenue Management team to build capability and performance.
- Key requirements
- 10+ years in revenue management, pricing or consultancy
- Experience in theme parks, travel, tourism or similar demand-led environment (preferred)
- Proven track record of leading high-performing teams and influencing strategy
- Advanced analytics, forecasting and commercial insight to drive revenue outcomes
- Bachelor in Statistics, Mathematics, Engineering, Business, Economics, Data Science or similar quantitative discipline
- Customer-first mindset and growth-driven mindset
- Ability to translate complex data into actionable recommendations for senior executives
- Strong leadership, collaboration and communication skills
- leadership presence
- influence and collaboration
- curiosity and challenge orientation
- advanced analytics
- forecasting
- demand planning
Director of Revenue Management, UK employer: Merlin Entertainments
At LEGOLAND® Windsor Resort, we pride ourselves on being an exceptional employer, offering a vibrant work culture where creativity and teamwork thrive. As a Housekeeping Twilight Team Leader, you'll enjoy a range of benefits including a generous discount on LEGO products, access to Merlin attractions, and ongoing training opportunities to enhance your career in hospitality. Join us in creating magical experiences for families while developing your leadership skills in a fun and supportive environment.
