Senior Retail Manager

Senior Retail Manager

Birmingham Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the retail team, drive sales, and create a world-class guest experience.
  • Company: Join Cadbury World, one of the UK's busiest attraction stores, known for delighting customers.
  • Benefits: Enjoy 40% off LEGO, free attraction tickets, private medical insurance, and discounted hotel rates.
  • Why this job: Shape retail strategy in a fun environment while developing your leadership skills.
  • Qualifications: Proven track record in retail management, strong analytical skills, and team development experience.
  • Other info: Full-time role with flexible hours, including weekends and bank holidays.

The predicted salary is between 43200 - 72000 £ per year.

Lead the retail team here at Cadbury World – where commercial focus meets customer delight! We’re looking for a results-driven Senior Retail Manager to shape the retail strategy at Cadbury World. From visual merchandising to product launches and revenue targets, this is your chance to lead one of the UK’s busiest attraction stores and create a world-class experience for every guest.

What you’ll do:

  • Own and deliver the retail strategy, driving sales and shaping guest experience.
  • Lead, train and develop a large team across multiple retail zones.
  • Optimise performance through creative merchandising, pricing and promotions.
  • Partner with our retail suppliers (including Mondelez) to deliver bold, unique products.
  • Use data to track success, forecast sales and plan stock and staffing.
  • Oversee daily operations, staffing and performance across all retail units.
  • Ensure PCI compliance, food safety and all health and safety standards.
  • Collaborate with other departments to maximise impact and seasonal success.
  • Deliver engaging retail spaces that react to guest trends and weather patterns.
  • Manage budgets, reduce shrinkage, and own profit margins.

This is a full-time, permanent role, working any 5 days out of 7. This will include weekends and bank holidays on a roster basis.

Qualifications & Experience:

  • Commercially minded, with a strong track record of hitting revenue goals.
  • Highly experienced in leading large-scale retail operations.
  • Skilled in forecasting, sales analysis and budget control.
  • Knowledge of stock management, supplier partnerships and cost control.
  • Confident coaching and developing teams to hit guest experience targets.
  • Able to turn retail insights into action fast.
  • Up to date with food safety, health & safety and PCI standards.
  • Experienced with POS systems, retail tech and promotions tracking.
  • Creative with store layout and product placement to maximise sales.
  • Resilient, people-focused and great under pressure.

Benefits:

  • 40% off LEGO online and 25% discount in our retail shops and restaurants.
  • Merlin Magic Pass - giving you free tickets to all our attractions worldwide for you, your family, and friends every year.
  • Enjoy the Ride Pass - giving you and 5 others a Merlin annual pass.
  • Private medical insurance – single cover.
  • Discounted rates at Merlin hotels all over the world.
  • Employee pricing up to 55% off cinema tickets.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at gatewayuk.recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible.

Pay Range: Competitive

Senior Retail Manager employer: Merlin Entertainments Group

At Cadbury World, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a Senior Retail Manager, you'll lead a passionate team in one of the UK's busiest attraction stores, with ample opportunities for professional growth and development. Enjoy fantastic benefits including discounts, free attraction tickets, and private medical insurance, all while contributing to a world-class guest experience in a fun and dynamic environment.
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Contact Detail:

Merlin Entertainments Group Recruiting Team

gatewayuk.recruitment@merlinentertainments.biz

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Retail Manager

✨Tip Number 1

Familiarise yourself with Cadbury World and its retail operations. Understanding the brand's values and customer experience will help you align your vision with theirs, making you a more attractive candidate.

✨Tip Number 2

Network with current or former employees of Cadbury World. They can provide insights into the company culture and expectations, which can be invaluable during interviews.

✨Tip Number 3

Prepare to discuss specific examples of how you've driven sales and improved guest experiences in previous roles. Highlighting measurable successes will demonstrate your capability as a results-driven leader.

✨Tip Number 4

Stay updated on retail trends and consumer behaviour, especially in the food and beverage sector. Being able to discuss current trends will show your proactive approach and passion for the industry.

We think you need these skills to ace Senior Retail Manager

Commercial Acumen
Leadership Skills
Sales Strategy Development
Visual Merchandising
Team Training and Development
Performance Optimisation
Supplier Relationship Management
Data Analysis and Forecasting
Stock Management
Budget Control
Health and Safety Compliance
Creative Problem-Solving
Retail Technology Proficiency
Customer Experience Enhancement
Resilience Under Pressure

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in retail management, particularly in leading large teams and achieving revenue goals. Use specific examples that demonstrate your ability to drive sales and enhance customer experiences.

Craft a Compelling Cover Letter: In your cover letter, express your passion for retail and your understanding of the Cadbury World brand. Mention how your skills align with their needs, such as your experience with visual merchandising and data analysis.

Showcase Relevant Experience: When detailing your work history, focus on roles where you successfully managed retail operations, optimised performance, and collaborated with suppliers. Highlight any achievements related to budget management and team development.

Prepare for Potential Questions: Think about how you would respond to questions regarding your approach to retail strategy, team leadership, and handling challenges in a busy retail environment. Be ready to provide examples that showcase your problem-solving skills.

How to prepare for a job interview at Merlin Entertainments Group

✨Showcase Your Commercial Acumen

Be prepared to discuss your previous experiences in driving sales and achieving revenue goals. Highlight specific examples where you successfully implemented retail strategies that led to increased profits.

✨Demonstrate Leadership Skills

As a Senior Retail Manager, you'll be leading a large team. Share your approach to coaching and developing team members, and provide examples of how you've motivated staff to enhance guest experiences.

✨Familiarise Yourself with Retail Trends

Research current trends in retail, especially within the attractions sector. Be ready to discuss how you would adapt merchandising and product placement based on guest preferences and seasonal changes.

✨Prepare for Operational Questions

Expect questions about daily operations, stock management, and compliance with health and safety standards. Have clear examples ready that demonstrate your ability to manage budgets and reduce shrinkage effectively.

Senior Retail Manager
Merlin Entertainments Group
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