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For Companies At a Glance
- Tasks: Lead the charge in expanding our B2B sales into exciting new markets.
- Company: Join Merlin, where we create unforgettable experiences at attractions worldwide.
- Benefits: Enjoy a fun work environment, competitive pay, and perks like free attraction access and discounts.
- Why this job: Be part of a passionate team driving innovation and growth in a magical industry.
- Qualifications: 10+ years in business development with strong leadership and strategic skills required.
- Other info: Flexible work options and a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
What you’ll bring to the team
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun, in smiles, shrieks and spine-tingles, in memories, in magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
The Head of New Business Development is responsible for spearheading the growth and expansion of the B2B sales function into new markets and sectors. This role requires a visionary leader with a strategic mindset, capable of identifying and capitalising on new business opportunities, fostering innovation, and driving sustainable revenue growth. The ideal candidate will possess a deep understanding of market dynamics, a strong network in relevant industries, and a proven track record of successful business development.
Main Responsibilities
Sales Leadership & Tactical Delivery
- Develop and execute strategic sales plans to achieve business goals.
- Lead and align direct reports with the company’s strategy.
- Monitor market trends and competitors to identify growth opportunities.
- Balance immediate tactical needs with long-term strategic objectives.
New Business Acquisition
- Secure opportunities in sectors like Loyalty, Gifting, MICE, and international markets.
- Build strong relationships with stakeholders, partners, and clients.
- Negotiate and close high-value deals for sustainable growth.
Lead Generation
- Create and implement strategies to build a robust client pipeline.
- Leverage digital marketing, social media, and networking for leads.
- Track and optimize lead generation performance.
Operational Excellence
- Ensure smooth execution of new business initiatives.
- Align operational processes with business goals.
- Monitor projects to ensure on-time, efficient delivery.
#LI-SB2
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, or a related field
- Minimum of 10 years of experience in business development, sales, or a related role.
- Proven track record of successfully leading and growing business in relevant sectors.
- Extensive network and relationships within the Loyalty, Gifting, MICE, and international markets.
- Strong strategic thinking and problem-solving abilities.
- Excellent leadership and team management skills.
- Outstanding communication and negotiation skills.
- Proficiency in market analysis and business intelligence tools.
- Results-driven with a focus on achieving and exceeding targets.
- Ability to adapt to changing market conditions and business needs.
- Strong analytical skills and experience with BI tools to drive data-informed decisions.
Benefits
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at and one of the team will get back to you as soon as possible.
Pay Range
Competitive#J-18808-Ljbffr
Head of New Business Development employer: Merlin Entertainments Group
Contact Detail:
Merlin Entertainments Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of New Business Development
✨Tip Number 1
Network strategically within the Loyalty, Gifting, and MICE sectors. Attend industry events and conferences to meet key players and establish connections that could lead to business opportunities.
✨Tip Number 2
Stay updated on market trends and competitor activities. Use this knowledge to identify gaps in the market where you can propose innovative solutions that align with Merlin's vision.
✨Tip Number 3
Demonstrate your leadership skills by showcasing past experiences where you successfully led teams to achieve sales targets. Be prepared to discuss specific strategies you implemented to drive growth.
✨Tip Number 4
Prepare to discuss how you would leverage digital marketing and social media for lead generation. Highlight any successful campaigns you've managed that resulted in significant client acquisition.
We think you need these skills to ace Head of New Business Development
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of New Business Development. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in business development, sales, and leadership. Use specific examples that demonstrate your success in securing high-value deals and developing strategic sales plans.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss your vision for new business development and how you plan to leverage your network and market insights to drive growth.
Highlight Your Achievements: In both your CV and cover letter, emphasize quantifiable achievements from your previous roles. Use metrics to illustrate your impact on revenue growth, client acquisition, and successful project execution.
How to prepare for a job interview at Merlin Entertainments Group
✨Show Your Passion for the Industry
Make sure to express your enthusiasm for the attractions and entertainment industry. Share personal experiences or stories that highlight your passion for creating memorable guest experiences.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and executing strategic sales plans. Be ready to provide examples of how you've identified market opportunities and successfully capitalized on them in previous roles.
✨Highlight Your Network
Since this role requires a strong network, be prepared to talk about your connections within the Loyalty, Gifting, MICE, and international markets. Discuss how these relationships have helped you secure business opportunities in the past.
✨Prepare for Negotiation Scenarios
Expect to engage in discussions about high-value deals. Prepare examples of successful negotiations you've led, focusing on your communication and problem-solving skills to achieve win-win outcomes.
