At a Glance
- Tasks: Lead exciting casino events and create engaging marketing campaigns to boost player engagement.
- Company: Join MERKUR Casino UK, a dynamic and inclusive workplace in Milton Keynes.
- Benefits: Enjoy 33 days holiday, bonus opportunities, and a healthcare plan.
- Other info: Hybrid work model with opportunities for travel and career growth.
- Why this job: Make an impact in the gaming industry while developing your marketing skills.
- Qualifications: Experience in casino marketing and strong communication skills are essential.
The predicted salary is between 30000 - 35000 £ per year.
Position: Casino & Events Marketing Executive – Head Office, Milton Keynes (Hybrid). Salary: £30,000-35,000 (DOE).
Role Overview
This role leads all casino events and promotional support across the national estate, driving player engagement and revenue through coordinated marketing initiatives.
Key Responsibilities
- Attend casino meetings and advise best‑practice solutions based on marketing insight.
- Create engaging promotional activity and manage the content calendar for each venue.
- Collaborate with the Product team to interpret new machines and games.
- Develop multi‑channel content that meets company objectives and complies with regulations.
- Co‑ordinate online, digital, social and local/physical materials and ensure they are delivered on time and on budget.
- Use BI tools to monitor campaign performance, report on ROI and analyse player behaviour.
- Prepare consent‑led communication plans for channels such as email and SMS.
- Produce compliant creative briefs, minimising re‑work and maximising brand impact.
- Source and place external advertising opportunities with stakeholders (Marketing, Compliance Ops).
- Manage the marketing budget for each casino, preventing overspend.
- Monitor competitor activity and provide feedback to the team.
- Maintain and update customer databases to maximise data capture and sign‑ups.
- Lead ad‑hoc projects to support departmental deliverables.
- Provide on‑call support across the casino estate via calls, email, Zoom or face‑to‑face meetings.
- Build relationships with key stakeholders internally and externally.
- Operate within the compliance framework and promote responsible gambling strategies.
Qualifications
- Proven experience in casino marketing within the UK or internationally.
- Willingness to travel to venues and meetings across regions.
- Solution‑based thinking with focus on the big picture and scale.
- Strong interpersonal and communication skills, able to talk to people at all organisational levels.
- Excellent time‑management, organisational, and multi‑tasking skills.
- Basic IT proficiency in Microsoft Word, Excel and PowerPoint.
- Detail‑oriented, enthusiastic, and willing to learn and adapt.
- Strong teamwork abilities and capacity for independent initiative.
- Ability to manage confidential or sensitive information responsibly.
Benefits
- 33 days holiday plus bank holidays.
- Bonus opportunities.
- Work mobile and laptop.
- Contributory pension scheme.
- Healthcare plan and life assurance.
- Retail discounts through our benefits portal.
- Employee assistance programme.
Casino & Events Marketing Executive in Milton Keynes employer: Merkur Casino Holdings UK Limited
MERKUR Casino UK Ltd is an exceptional employer, offering a dynamic work environment in Milton Keynes that fosters creativity and collaboration. With a strong focus on employee growth, the company provides comprehensive benefits including 33 days of holiday, bonus opportunities, and a contributory pension scheme, ensuring a rewarding career for those passionate about casino marketing. The hybrid working model and commitment to a safe, inclusive workplace further enhance the appeal of joining this innovative team.
Contact Details:
Merkur Casino Holdings UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Casino & Events Marketing Executive in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the casino and events marketing scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use visuals and data to demonstrate your impact. When you land that interview, you’ll have something tangible to discuss that sets you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like us at StudySmarter. Express your enthusiasm for their work and ask if they have any upcoming opportunities. It shows initiative and can really make a difference!
✨Tip Number 4
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think of ways you could contribute. When you walk into that interview, you’ll impress them with your knowledge and passion for the role!
We think you need these skills to ace Casino & Events Marketing Executive in Milton Keynes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Casino & Events Marketing Executive role. Highlight your relevant experience in casino marketing and any specific campaigns you've worked on that drove player engagement.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for casino marketing and how your skills align with our objectives. Don't forget to mention your willingness to travel!
Showcase Your Skills:We want to see your strong interpersonal and communication skills shine through. Use examples from your past experiences to demonstrate how you've successfully collaborated with teams or managed projects.
Apply Through Our Website:Don't forget to apply through our website! It's the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Merkur Casino Holdings UK Limited
✨Know Your Casino Marketing Inside Out
Before the interview, brush up on your knowledge of casino marketing trends and strategies. Familiarise yourself with the latest promotional activities in the industry and be ready to discuss how you can apply these insights to drive player engagement.
✨Showcase Your Creative Side
Prepare examples of past marketing campaigns you've worked on, especially those that involved multi-channel content. Be ready to explain your thought process behind creating engaging promotional activities and how they met company objectives.
✨Be Data-Driven
Since the role involves using BI tools to monitor campaign performance, come prepared with examples of how you've used data to analyse player behaviour and report on ROI. This will show your analytical skills and ability to make informed decisions.
✨Build Relationships
Highlight your interpersonal skills by discussing how you've successfully collaborated with different teams or stakeholders in previous roles. Emphasise your ability to communicate effectively at all organisational levels, as this is crucial for building relationships in this position.
