At a Glance
- Tasks: Lead marketing strategies to establish Merkle Science as a thought leader in the US market.
- Company: Join a dynamic blockchain intelligence company with a mission to make cryptocurrencies safe.
- Benefits: Enjoy flexible time off, excellent health insurance, and opportunities for continuous learning.
- Other info: Collaborate with a talented team from top companies like Amazon and PayPal.
- Why this job: Make an impact in the fast-paced world of blockchain while growing your career.
- Qualifications: 2-4 years of marketing experience; startup or blockchain background is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies. Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London.
Key objectives include:
- Establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets.
- Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers.
- Leading strategy for US market expansion by building on product messaging to set new products apart from others in the market.
- Working across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
- Creating sales tools and content such as case studies, videos, website copy and blog posts.
- Collaborating with cross-functional teams for market research, user testing and interviews to discover market opportunities.
- Coordinating closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products.
- Establishing and iterating on go-to-market strategy to reach revenue targets.
- Managing his/her own team of designers and marketers.
What are we looking for?
- Fluent in English.
- At least 2-4 years of prior marketing / product experience.
- Prior startup experience or experience at a boutique firm is a big plus.
- Previous compliance/finance/blockchain experience is a big plus.
- Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools.
- Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance.
- Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
- Ability to take complex topics and create compelling narratives for different audiences.
- Excellent project management and stakeholder management skills.
- Excellent spoken, written, and presentation communication skills.
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning.
Product Marketing Manager (London) employer: Merkle Science
Merkle Science is an exceptional employer located in London, offering a dynamic work environment that prioritises employee well-being and professional growth. With a strong focus on flexible time off, comprehensive health benefits, and a commitment to learning and development, employees are empowered to thrive both personally and professionally. The company's collaborative culture fosters innovation and teamwork, making it an ideal place for those looking to make a meaningful impact in the rapidly evolving blockchain industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Merkle Science and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Merkle Science are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Merkle Science on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Merkle Science. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Merkle Science. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Merkle Science:Show us that you’ve done your homework! In your application, briefly mention what you admire about Merkle Science’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Merkle Science
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Merkle Science will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Merkle Science, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
