At a Glance
- Tasks: Lead a team while managing your own sales quota through calls, emails, and LinkedIn.
- Company: Join a fast-growing compliance platform making waves in the legal and property sectors.
- Benefits: Competitive salary with significant OTE, hybrid work model, and real leadership experience.
- Other info: Dynamic scale-up environment with clear growth paths and strong team collaboration.
- Why this job: Be a player-coach in a high-demand market with short sales cycles and impactful solutions.
- Qualifications: 2-4 years in SDR/BDR roles with proven success and coaching experience.
The predicted salary is between 50000 - 75000 £ per year.
About This Opportunity
London Hybrid. Identity Verification and AML Compliance. SDR Lead. Player-Coach. Personal Quota Plus Team Ownership. Series B Scale-Up.
We're working with a London-based compliance platform that has been solving a genuine problem in the legal and property sectors since 2017. Law firms, conveyancers, and estate agencies have spent years relying on slow, manual identity checks that create friction for clients and regulatory exposure for the business. This platform automates KYC, source of funds verification, and AML compliance in a way that actually works for the people using it. Over 100 people, millions of individuals protected, Series B backed, and recently expanded into residential lettings. The product is proven, the buyers are reachable, and the pipeline opportunity is real.
Fair warning: if you have been looking for a route away from the phones, this is not it. This is a player‑coach role. You carry your own outbound quota and develop a team of SDRs at the same time. If you are someone who has actively chosen sales development as a career path, takes pride in coaching others to get better, and wants real ownership at a scale‑up, keep reading.
About Our Client
Their platform sits inside law firms, conveyancing practices, and estate agencies across the UK, helping them meet their AML and KYC obligations without the manual overhead. The buyers are compliance officers, practice managers, and senior partners who deal with regulatory pressure daily and are actively looking for better solutions.
The deal cycle is under 90 days and the ACV sits between £20,000 and £40,000. The commercial motion is well‑defined and the inbound from marketing complements the outbound you and your team will be running.
Why You Should Join and Why Now
- A regulated, high‑demand market where the problem is real and the buyers know it
- Short sales cycles and a defined ICP that makes your outbound effort count
- A player‑coach mandate that gives you real leadership experience without removing you from the thing you are good at
- Close partnership with AEs who treat handoffs seriously, not as an afterthought
- A clear path forward for people who perform at a company with real momentum behind it
What You'll Be Doing
- Running your own outbound sequences across cold calls, email, and LinkedIn every day alongside your team responsibilities
- Coaching and developing the SDR team through call reviews, sequencing feedback, and individual development plans
- Setting and monitoring team KPIs and reporting on performance to senior sales leadership
- Owning Salesforce hygiene for yourself and ensuring the team does the same
- Building tight relationships with AEs to make sure every handoff comes with proper context and clean qualification
You Should Apply If You…
- Have 2 to 4+ years in an SDR or BDR role with real quota attainment behind you, not just the title
- Have coached or mentored others, formally or informally, and can point to them actually getting better
- Are either a senior SDR ready for your first team lead role, or a small-team SDR manager wanting high‑ownership scale‑up experience
- Are genuinely comfortable on the phones daily and have no intention of stepping back from outbound
- Have Salesforce, Sales Navigator, and Gong or equivalent as standard tools in your process
Key Info Summary
- Location: London Hybrid (3 days in office)
- Compensation: £50,000 to £75,000 base | £75,000 to £100,000 OTE
- Stage: Series B, approximately 100 people
Sales Development Representative Lead in London employer: meritt.
Join a dynamic London-based compliance platform that is revolutionising identity verification and AML compliance in the legal and property sectors. As a Sales Development Representative Lead, you'll enjoy a hybrid work environment, competitive compensation, and the opportunity to develop your leadership skills while actively engaging in sales. With a strong focus on employee growth, a supportive culture, and a clear path for advancement, this Series B scale-up offers a unique chance to make a meaningful impact in a high-demand market.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend relevant events, and don’t be shy to reach out for informational chats. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Practice your pitch! Whether it’s a cold call or a casual chat, being able to articulate your value clearly is key. Role-play with friends or use online resources to refine your approach until it feels second nature.
✨Tip Number 3
Showcase your results! When you get the chance to speak with potential employers, highlight your achievements and how you've helped previous teams succeed. Numbers talk, so bring those stats to the table!
✨Tip Number 4
Apply through our website! We’re all about finding the right fit, and applying directly gives you a better shot at standing out. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Sales Development Representative Lead in London
Some tips for your application 🫡
Show Your Passion for Sales:When you're writing your application, let your enthusiasm for sales development shine through. We want to see that you genuinely enjoy the hustle of outbound calls and coaching others. Share specific examples of how you've thrived in similar roles!
Tailor Your Experience:Make sure to highlight your relevant experience in SDR or BDR roles. We’re looking for those who have not just held the title but have a track record of hitting quotas. Use numbers and achievements to back up your claims – it makes a difference!
Emphasise Coaching Skills:Since this is a player-coach role, it's crucial to showcase your mentoring abilities. Talk about times you've helped others improve their skills or achieve their targets. We love seeing how you've made an impact on your team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at meritt.
✨Know Your Product Inside Out
Before the interview, make sure you understand the compliance platform and its benefits thoroughly. Familiarise yourself with how it automates KYC and AML processes, as well as the pain points it addresses for law firms and estate agencies. This knowledge will help you demonstrate your genuine interest and ability to sell the product.
✨Showcase Your Coaching Experience
Since this role involves coaching a team of SDRs, be prepared to share specific examples of how you've mentored others in the past. Highlight any success stories where your guidance led to improved performance. This will show that you’re not just a player but also a capable coach.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during the interview, simulating cold calls or sales pitches. Practise your pitch and be ready to handle objections. This will showcase your comfort on the phone and your ability to think on your feet, which is crucial for this player-coach position.
✨Understand the Sales Cycle
Familiarise yourself with the sales cycle specifics mentioned in the job description, such as the under 90 days deal cycle and the average contract value. Being able to discuss these metrics confidently will demonstrate your understanding of the sales process and your readiness to hit the ground running.
