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- Tasks: Drive demand generation and create impactful marketing strategies for AI compliance in banking.
- Company: Innovative startup revolutionising AI governance in financial services.
- Benefits: Competitive salary, equity options, and the chance to shape a new category.
- Why this job: Be a key player in building a growth engine for a game-changing company.
- Qualifications: 4+ years in B2B SaaS marketing with a focus on enterprise customers.
- Other info: Work directly with founders in a fast-paced, dynamic environment.
The predicted salary is between 60000 - 90000 £ per year.
The EU AI Act just changed everything for banks trying to deploy AI at scale. Compliance isn't a checkbox anymore. It's an existential risk. One early-stage startup is building the operating system for AI governance in financial services, the infrastructure that lets tier-one banks actually use AI without gambling their license.
They need their first marketing hire. Someone who can build the demand generation engine, own positioning, and create the air cover that helps close deals with the most risk-averse buyers on the planet. This isn't A/B testing button colours. This is category creation.
What you'll own:
- Demand gen and ABM across LinkedIn, email, webinars, and multi-touch campaigns targeting CROs, Heads of Compliance, and CTOs at tier-one banks
- Top-of-funnel performance, tracking pipeline contribution, conversion rates, and what's actually driving SQLs and revenue
- Positioning, messaging, and thought leadership, turning dense AI governance concepts into white papers, LinkedIn content, and sales enablement materials that build credibility and shorten deal cycles
- Events activation, identifying the executive dinners, private roundtables, and FSI-specific conferences where buyers actually show up
You should be:
- 4+ years in B2B SaaS marketing to enterprise customers, ideally as an early hire who built the function rather than inherited one
- Comfortable running campaigns across LinkedIn, email, events, and ABM without a team behind you, and measuring success by pipeline, not impressions
- Technically credible enough to speak about AI/ML with technical buyers and write exceptionally well about complex concepts
- Self-sufficient with tools like HubSpot, Webflow, and LinkedIn Campaign Manager, and energised by ambiguity, ownership, and building from scratch
This is for you: If you want to build the growth engine of a category-defining company, see your impact in real time on deals closed and brand momentum, and work directly with founders who move at startup speed while solving enterprise problems.
MARKETING EXECUTIVE | AI COMPLIANCE | £60K-£90K + EQUITY | LONDON employer: meritt.
Contact Detail:
meritt. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MARKETING EXECUTIVE | AI COMPLIANCE | £60K-£90K + EQUITY | LONDON
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with people in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to B2B SaaS. This is your chance to demonstrate how you can turn complex concepts into engaging content that resonates with decision-makers.
✨Tip Number 3
Prepare for interviews by understanding the company’s mission and the challenges they face. Be ready to discuss how you can build their demand generation engine and tackle AI compliance marketing. Tailor your responses to show you’re the perfect fit for their unique needs.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! We’re looking for passionate individuals who want to make an impact. Make sure your application stands out by highlighting your experience in running campaigns and your ability to work independently in a fast-paced environment.
We think you need these skills to ace MARKETING EXECUTIVE | AI COMPLIANCE | £60K-£90K + EQUITY | LONDON
Some tips for your application 🫡
Show Your Passion for AI Compliance: When writing your application, let your enthusiasm for AI compliance shine through. We want to see that you understand the importance of this field and how it impacts financial services. Share any relevant experiences or projects that highlight your interest in AI governance.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. We’re looking for someone who can build demand generation engines and create compelling messaging. Highlight your B2B SaaS marketing experience and any specific campaigns you've run that align with our needs.
Be Clear and Concise: We appreciate clarity! When describing your past roles and achievements, be straightforward and focus on the results you delivered. Use metrics where possible to demonstrate your impact, especially in terms of pipeline contribution and conversion rates.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at meritt.
✨Know Your Stuff
Make sure you understand the EU AI Act and its implications for banks. Brush up on AI governance concepts and be ready to discuss how they relate to marketing strategies. This will show that you're not just a marketer, but someone who can engage with technical buyers.
✨Showcase Your Campaign Skills
Prepare examples of successful demand generation campaigns you've run in the past. Be specific about your role, the tools you used, and the results achieved. Highlight your experience with LinkedIn, email, and events, as this is crucial for the role.
✨Be Ready to Discuss Positioning
Think about how you would position the startup's offerings in a crowded market. Prepare some ideas on messaging and thought leadership content that could resonate with CROs and Heads of Compliance. This will demonstrate your strategic thinking and creativity.
✨Embrace the Startup Mindset
Show enthusiasm for building from scratch and tackling ambiguity. Share experiences where you've taken ownership of projects or adapted quickly to changing circumstances. This will help convey that you're a self-sufficient candidate who thrives in a fast-paced environment.